2. Production House Summary
(You Pitch It)
Production House (aka You Pitch It) is a multi-season 24/7 LIVE web-based interactive
branded entertainment reality show that additionally airs once a week via Broadcast TV.
Production House continues the “Control TV” experiment of having Tristan Couvares’ life
along with up and coming Hollywood producer Darwyn Metzger filmed all day, every
day for 12 weeks during which Tristan and Darwyn will crowd-source for the greatest
viral video ideas known to mankind. Their push for viral video glory will put them on
the brink of a quarter life crisis with only the help of the audience and few good friends
to keep them from going over the edge.
While Tristan & Darwyn crowd-source for the best viral video concepts the internet has
to offer the audience will vote on every decision they make from what to eat, who to
date, when to sleep and of course ultimately what “perfect” viral video to produce.
Every week begins with an audience vote deciding which idea Tristan & Darwyn will
spend the next week conceptualizing & ultimately creating. Tristan & Darwyn will
collaborate with experts & entertainers from all walks of web, including Hall of Fame
viral video makers & some of Hollywood’s weirdest minds in order to produce a series of
soon-to-be-legendary viral videos all the while having every part of their daily lives
broadcasted live.
Welcome to Production House, the World’s 1st Viral Realty Show.
3. Tristan Couvares
When Tristan (age 26), decided to
broadcast his entire life LIVE on Control
TV , he didn’t know that the hardest
part would be figuring out what to do
next… Now Tristan has to prove that he
has what it takes to make it in
Hollywood: “I’m young and talented…
but for the first time in my life I’m the
underdog.” Tristan more than makes up
for a lack of experience with his
inventiveness, energy and willingness
to put himself on the line “I’ll try
anything twice.” Tristan’s “work in
progress” appeal gives him a candid
and incredibly watchable perspective as
he attempts to bring his viral celebrity
to the next level on Production House.
4. Darwyn Metzger
Darwyn (age 28) a former Pro roller hockey
player got his start in TV after asking comedian
Tom Green for a job live on the air during his
talk show. Since then Darwyn has worked with
the Dr. Phil Show, Tribune Broadcasting and
Raycom Television’s “America Now” where
Darwyn serves as the Tech & Social media
expert alongside Leeza Gibbons & “Apprentice”
winner Bill Rancic. When Darwyn, who
describes himself as equal parts:
jock, bookworm & web-cowboy met Tristan on
Control TV season 1 during a TV interview it was
“BROmance” at first sight, admitting later on
that he knew big things were in store: “Nobody
makes for a better walk of shame story than the
two of us. We really magnify each other’s
personalities.”
5. CONTROL TV VIEWERSHIP
• Live viewers watched the live stream for 27
minutes on average
• 1.1 million votes cast
• 13 million completed unique webisode views
in 6 weeks
• 105 million press impressions including
Network TV and International Periodicals
6. CONTROL TV AWARDS
• Prestigious NAPTE Digital Luminary Award
• Clicker Best Live Web Show
• Honorable Mention 15th Annual Webby Awards
7. PRESS Coverage
“The Guy [Couvares] is Game”
–The Boston Globe
“Pure Sociological Experimentation”
-Entertainment Weekly
“A riveting experience”
-Tribune Broadcasting
10. POTENTIAL PARTNERS
• Greg Grunberg (Heroes, Love Bites, Lost, Hawaii
5-0)
• JJ Abrams (Lost, Super 8, Mission Impossible
Ghost Protocol)
• Seth Green (Austin Powers, Family Guy)
• Richard Saperstein (Dimension Films)
• Ken Fuchs (The Bachelor, The Bachelorette)
• Matt Seinreich (Robot Chicken)
• Jett Lucas (Star Wars)
11. POTENTIAL CO-STARS
• iJustine 1.3 Million YouTube Subscribers
• Mystery Guitar Man 2.2 Million YouTube Subscribers
• Dave Days 1.6 Million YouTube Subscribers
• Timothy De La Ghetto 1.2 Million YouTube Subscribers
• Auto Tune the News Cast 1.2 Million YT Subscribers
• Bret Harrison (Reaper, Breaking In)
• Greg Grunberg (Heroes, Hawaii 5-0)
• Jett Lucas (Star Wars)
12. PRODUCTION COSTS FOR
Control TV vs Production House
Control TV budget: $2,000,000 (unofficially)
(for 6 weeks of programming)
Production House budget: $950,000
(for 12 weeks of programming)
13. THE FUNDRAISING END-GAME
• Monetization and profitability will come solely
through brand sponsorship
• Currently raising 10-25% of the total projected
budget ($100-250k) to begin an aggressive
PR/Marketing Campaign as well as shoot and
produce a trailer
• Early stage investors will receive an Executive
Producer credit as well as an ownership stake for
all future seasons
For questions and brand inquires
contact the producers at (323) 333-3909 or email
info@livehouseonline.com
