4. Successful companies have the agility to turn small failures or anomalies
into big successes. Unfortunately, the reverse can also occur.
1968: Dynabook 1991: Momento Pentop
5. Products that become hits seem to enjoy a balance of features, price,
and that often elusive element of timing.
Simply Samsung Polaroid I-Zone
6. DuPont Kevlar
Companies need to be in touch
with what “quirky” uses consumers have
thought up for their products,
& be ready to restructure
their marketing accordingly.
7. When IDEOers talk about thinking outside of the box,
we are not talking about just going beyond
what is typically done in a particular field.
We often begin by wearing the glasses
of totally different disciplines.
8. Ponder how products made for only one use
are adapted by clever people or companies for different uses.
Looking cross-eyed
