My expertise area... Please contact me if you need some help regarding Digital Strategy... ;-)

1. YVES BELEY
EXPERTISE AREA
DIGITAL STRATEGY – SEARCH – SMO - DIGITAL PROJECT MANAGEMENT – AND MORE…

2. MANAGE!
PROJECT METHODOLOGY
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3. PROJECT MANAGEMENT
▸ STUDY OF CLIENT NEEDS
▸ PROJECT SCOPE
▸ SPECIFICATION DRAFTING
▸ DESIGNATION OF STAKEHOLDERS
▸ PROJECT PHASING AND
SEQUENCING
▸ PROJECT FOLLOW-UP
▸ INCICIDENT REPORTS
▸ VALIDATION TESTS
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PRINCE2 CERTIFIED
PRINCE2 METHODOLOGY
PRINCE2 (PRojects IN Controlled Environments) is a
process-based method for effective project
management. PRINCE2 is a de facto standard used
by the UK Government, widely recognized and
practised in the private sector in the UK and
internationally.

4. SEARCH!
SEO / SEA
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5. Search Engine Optimization (SEO)
▸ Defining Client’s Goals
▸ Defining Keywords and Strategy
▸ Defining KPIs
▸ Monthly positioning reports
▸ Competitive analysis and reports
▸ Working on the Long Tail!!!
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6. SEO: some clients references…
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7. Search Engine Advertising (SEA)
▸ Client’s Goals
▸ Defining Keywords
and Strategy
▸ Defining targets
▸ Defining Ads Groups
▸ Competitive intelligence
▸ Budget definition
▸ AdWords reports
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8. SEA: some clients references…
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HANSEN-TEFOS

9. SOCIALIZE!
SMO / SMA
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10. SMO
▸ Defining Client’s Goals
▸ Defining Strategy
▸ Defining the relevant networks
▸ Defining targets
▸ Community Management
▸ Competitive intelligence
▸ Reports and follow-up
Social Media Optimization / Advertising (SMO/SMA)
SMA
▸ Defining Client’s Goals
▸ Defining Strategy
▸ Defining targets
▸ Defining Ads
▸ Budget definition
▸ Campaign reports and follow-up
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11. SMO / SMA: some clients references…
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12. CREATE!
Website Creation
& Redesign
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13. This is the process…
Specs
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Framing
Arbo. &
Layouts
Integ. &
Dev.
Tests Training
On-line

14. Websites: some clients references…
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15. Websites: different Open Source CMS & Solutions…
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16. SEND!
E-mailing
Campaigns
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17. Emailing Campaigns…
▸ COREGISTRATION (OPTIN)
▸ TARGETS IDENTIFICATION (RETENTION vs ACQUISITION)
▸ NEWSLETTER LAYOUT
▸ DEFINITION OF VOUCHERS, PROMOTIONS,…
▸ SPLIT TESTS
▸ DIFFUSION
▸ REPORTS ANALYSIS
▸ REVOLVING CAMPAIGNS
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POWERFUL TOOLS
OxiMailing

18. Emailing: some clients references…
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PRIVILEGES D’ENTREPRISE

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THANKS!
Any questions?
You can visit my online resume at: www.yves-beley.com