We are rebranding Gridle.one to Clientjoy.io We have been obsessed with helping agencies offer superior experiences to their clients and this marks an amazing milestone for us plus, it is a quantum leap in our ability to express what we do and stand for!

1. You never get
a second chance to make
a first impression.

2. A great visual identity will
act as a silent ambassador
for the amazing firsts!

3. Brand Guidelines
The Reflection of What We Do & Who We Are

4. TABLE OF
CONTENTS
About The Shift
Brand Positioning
Logo Guidelines
Typography Guidelines
Social Presence

5. ABOUT THE SHIFT
People would often misspell our name to GriDDle or Gridel
Google felt that when someone was looking for Gridle, they actually meant
something else
It did not reflect what we had become through both quantum and
incremental improvements in our offerings
1.
2.
3.

6. This is a system, not just assets.
Where you place what, matters!
Something to Remember:

7. How the brand makes me feel?
How the brand makes me look?
What the product does for me?
How I would describe the product?
BRAND POSITIONING

8. OUR DESIGN
TOOLKIT
Visual Elements

9. IMPORTANT
REMINDERS
Avoid distorting the logo.
Use the correct proportions.
Keep the logo elements intact.
Use the prescribed fonts.

10. OUR LOGO

11. Logos on Dark
Background
Logos on white/lighter
Background

12. LOGO
USAGE

13. COLOR PALETTE

14. COLOR PALETTE

15. COLOR PALETTE

16. TYPOGRAPHY
RULES

17. WHY
CLIENTJOY?
What's in a Name?
We help Agencies create Joyful
experiences for their Clients across
their life-cycle

18. UNIFORM SOCIAL PRESENCE
ClientJoySocial

19. Thank You!