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NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
1
Summer Intern Experience
Yanice Carter
BSG Marketing Operations
Summer of 2006
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
2
Contents
• Assignment Objectives
• Results/Achievements
• Other initiatives
• Skills and Tools Acquired
• Conclusion: What I Gained from Verizon
• Appendix
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
3
Objectives
1. Establish solid knowledge
base of BSG organization
from product development
through sale and
implementation
2. Product Focus
– Content Development
– Project Management
3. Initiative Focus
– Content
– Project Management
4. Training and education
– On Line Courses
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
4
Results/Achievements
Objective 1: Establish solid knowledge base of BSG Organization
Results
• Spent time with each of the following BSG Organizations
– Implementation – Jim Schott
• Familiarize with back-office responsibilities
• Product MAC-D Activity
– Outside Sales – John Cirincione/David Santos
• Customer research via web( Refer to document 1.1 in appendix)
• Assisted with Leads (Refer to document 1.2 in appendix)
• Premise visit
– Offer Management – Tina Dempsey Jones
• Reviewed BSG Promotional Offer Matrix for 2006
– PLM – Linda Johnson
• Attended a conference call with Linda Johnson and Jennifer Walters to learn about channel
assignment and churning
• Reviewed 2006-2010 Forecasting Report
– Marketing Services – Walter Abernathy, Bob Nasca, Bob Readinger
• Spoke with each manager about their roles in BSG
– Pricing Implementation
– Revenue Assurance
– Service Delivery
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
5
Knowledge Gained
• Learned about the BSG Portfolio of Products
and Services
• The successful operation of BSG depends on
successful performance of all products within the
BSG portfolio
• Effective communication between each group is
vital
• Different procedures for problem solving in BSG.
• Optimal Customer Experience
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
6
Results/Achievements
Objective 2: Product Focus
Results
• Co-Managed the development of process-specific content for
ELINE
• A point to point service provides customers with an alternative
to buying a private network solution
• Ethernet Private Line Long Distance (EPL LD)
• Ethernet Private Line non-LD (EPL Local)
• Ethernet Private Line Metro (EPLM)
• Ethernet Virtual Private Line (EVPL)
• Assisted in the revision of EPL- LD and EPL Non-LD
Methods and Procedures (Refer to Doc 2.1 in
Appendix)
• Participated in all calls and meetings pertaining to
ELINE
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
7
Knowledge Gained
• Gained a better
understanding of the
Methods and
Procedures
• Gained knowledge
about the Products
– Contract Management
– Ethernet Availability
– Customer Focus
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
8
Results/Achievements
Objective 3: Initiative Focus
• Authored key documents (processes,
informational pieces)
• Special Construction document for Friday Flash
(Refer to Doc 3.1 in appendix)
– A newsletter published on BSG Direct
– Provides the BSG Sales Force with all the product and
process updates
• Special Construction for VzB Products
– Flowchart (Refer to 3.2 in appendix)
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
9
Knowledge Gained
• Learned about the LEC Special
Construction Process
– Under what circumstances Verizon covers
cost
• Reviewed the Methods and Procedures for
Special Construction
– When it is required
– How the cost is determined
– What is needed to process a contract in a
timely manner
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
10
Results/Achievements
Objective 4: Training & Education
• New Hire Training
– New Employee Orientation
– Manager Code of Conduct Training
• Product/Technology Training
– Process Analysis and Documentation
– Basics of Internet and Internet Protocols
– VPN Overview and Classification
– Introduction to Product Management
– Introduction to Telecommunications and Switching
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
11
Knowledge Gained
• Gained understanding of
Telecommunication acronyms
• Gained knowledge of Product and Project
Management
• Managing time in a effective manner
• Learned the Symbols on Process
Flowcharts
• Learned the Code of conduct for Verizon
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
12
Other Initiatives
• Executive Panel Committee
• Executive Ambassador
• Coordinator
• College Intern Program Administration Support
• Assisted Sandra Magwood
• Networking
• Broad exposure to other parts of Verizon
– Anthony A. Lewis- President Verizon Washington D.C.
– Terri Dean- Sr. Vice President- Global Comm, Verizon
Business
– Jerri DeVard- Sr. Vice President Brand Mgmt & Mktng
Comm
– Joan A. Simpson- Vice President of Finance Operations-
Verizon Communications
– Tammie Cottom- Vice President- Retail Markets Operations
& Technology, Verizon Communications
• Shadowed Verizon Employees
– Prentice Parrish- Sr. Staff CSLT-MKTG COMM&BRD
• Assisted in 2006 Verizon Congressional Black Caucus Week
– Participated in calls and pertaining to Verizon CBC Event
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
13
Skills and Tools Acquired
• Software
• Visio
• Excel
• Word
• PowerPoint
• Enhanced Business Communication Skills
• Lotus Notes Collaboration Tool - Led Sametime
Meeting
• Business Processes
• Day-to-day
• Enhanced ability to work in team environment
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
14
Conclusion: What I Gained from Verizon
 Acquired new skills
 Grew professionally and personally
 Established relationships
 Achieved results
 Increase knowledge of the Telecommunications
industry
 Increased knowledge in the area of process and
project management
 Interest in future employment (internship/full-time)
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
15
Sandra Magwood
Dan Arcuri
Madelyn Hawkes
Mary G. Bruzzese
The BSG Service Delivery Team
Verizon Communications
Special Thanks
NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON
16
Appendix
Document 1.1………Web Research
Document 1.2………Leads (Express Web)
Document 2.1………ELINE Document
Document 3.1………BSG Direct
Document 3.2….......Special Construction
Document 4.1.………CBC Document

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Intern Experience Gaining Skills at Verizon BSG Marketing

  • 1. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 1 Summer Intern Experience Yanice Carter BSG Marketing Operations Summer of 2006
  • 2. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 2 Contents • Assignment Objectives • Results/Achievements • Other initiatives • Skills and Tools Acquired • Conclusion: What I Gained from Verizon • Appendix
  • 3. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 3 Objectives 1. Establish solid knowledge base of BSG organization from product development through sale and implementation 2. Product Focus – Content Development – Project Management 3. Initiative Focus – Content – Project Management 4. Training and education – On Line Courses
  • 4. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 4 Results/Achievements Objective 1: Establish solid knowledge base of BSG Organization Results • Spent time with each of the following BSG Organizations – Implementation – Jim Schott • Familiarize with back-office responsibilities • Product MAC-D Activity – Outside Sales – John Cirincione/David Santos • Customer research via web( Refer to document 1.1 in appendix) • Assisted with Leads (Refer to document 1.2 in appendix) • Premise visit – Offer Management – Tina Dempsey Jones • Reviewed BSG Promotional Offer Matrix for 2006 – PLM – Linda Johnson • Attended a conference call with Linda Johnson and Jennifer Walters to learn about channel assignment and churning • Reviewed 2006-2010 Forecasting Report – Marketing Services – Walter Abernathy, Bob Nasca, Bob Readinger • Spoke with each manager about their roles in BSG – Pricing Implementation – Revenue Assurance – Service Delivery
  • 5. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 5 Knowledge Gained • Learned about the BSG Portfolio of Products and Services • The successful operation of BSG depends on successful performance of all products within the BSG portfolio • Effective communication between each group is vital • Different procedures for problem solving in BSG. • Optimal Customer Experience
  • 6. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 6 Results/Achievements Objective 2: Product Focus Results • Co-Managed the development of process-specific content for ELINE • A point to point service provides customers with an alternative to buying a private network solution • Ethernet Private Line Long Distance (EPL LD) • Ethernet Private Line non-LD (EPL Local) • Ethernet Private Line Metro (EPLM) • Ethernet Virtual Private Line (EVPL) • Assisted in the revision of EPL- LD and EPL Non-LD Methods and Procedures (Refer to Doc 2.1 in Appendix) • Participated in all calls and meetings pertaining to ELINE
  • 7. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 7 Knowledge Gained • Gained a better understanding of the Methods and Procedures • Gained knowledge about the Products – Contract Management – Ethernet Availability – Customer Focus
  • 8. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 8 Results/Achievements Objective 3: Initiative Focus • Authored key documents (processes, informational pieces) • Special Construction document for Friday Flash (Refer to Doc 3.1 in appendix) – A newsletter published on BSG Direct – Provides the BSG Sales Force with all the product and process updates • Special Construction for VzB Products – Flowchart (Refer to 3.2 in appendix)
  • 9. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 9 Knowledge Gained • Learned about the LEC Special Construction Process – Under what circumstances Verizon covers cost • Reviewed the Methods and Procedures for Special Construction – When it is required – How the cost is determined – What is needed to process a contract in a timely manner
  • 10. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 10 Results/Achievements Objective 4: Training & Education • New Hire Training – New Employee Orientation – Manager Code of Conduct Training • Product/Technology Training – Process Analysis and Documentation – Basics of Internet and Internet Protocols – VPN Overview and Classification – Introduction to Product Management – Introduction to Telecommunications and Switching
  • 11. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 11 Knowledge Gained • Gained understanding of Telecommunication acronyms • Gained knowledge of Product and Project Management • Managing time in a effective manner • Learned the Symbols on Process Flowcharts • Learned the Code of conduct for Verizon
  • 12. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 12 Other Initiatives • Executive Panel Committee • Executive Ambassador • Coordinator • College Intern Program Administration Support • Assisted Sandra Magwood • Networking • Broad exposure to other parts of Verizon – Anthony A. Lewis- President Verizon Washington D.C. – Terri Dean- Sr. Vice President- Global Comm, Verizon Business – Jerri DeVard- Sr. Vice President Brand Mgmt & Mktng Comm – Joan A. Simpson- Vice President of Finance Operations- Verizon Communications – Tammie Cottom- Vice President- Retail Markets Operations & Technology, Verizon Communications • Shadowed Verizon Employees – Prentice Parrish- Sr. Staff CSLT-MKTG COMM&BRD • Assisted in 2006 Verizon Congressional Black Caucus Week – Participated in calls and pertaining to Verizon CBC Event
  • 13. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 13 Skills and Tools Acquired • Software • Visio • Excel • Word • PowerPoint • Enhanced Business Communication Skills • Lotus Notes Collaboration Tool - Led Sametime Meeting • Business Processes • Day-to-day • Enhanced ability to work in team environment
  • 14. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 14 Conclusion: What I Gained from Verizon  Acquired new skills  Grew professionally and personally  Established relationships  Achieved results  Increase knowledge of the Telecommunications industry  Increased knowledge in the area of process and project management  Interest in future employment (internship/full-time)
  • 15. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 15 Sandra Magwood Dan Arcuri Madelyn Hawkes Mary G. Bruzzese The BSG Service Delivery Team Verizon Communications Special Thanks
  • 16. NOT FOR USE OR DISCLOSURE OUTSIDE OF VERIZON 16 Appendix Document 1.1………Web Research Document 1.2………Leads (Express Web) Document 2.1………ELINE Document Document 3.1………BSG Direct Document 3.2….......Special Construction Document 4.1.………CBC Document