4. The members club for busy,
discerning people to help them
squeeze more out of life.
5. The founders.
Simon Hall & Warren Moore are Marketing Experts.
They were founding partners of the highly successful advertising agency CHI and Partners (sold to WPP).
Prior to CHI, Simon and Warren were CEO and Creative Director at Proximity London.
The agency was originally set up by Simon and sold to Omnicom.
When Simon and Warren left, the agency employed over 2,500 staff in 44 offices worldwide.
Throughout their career, they have advised major brands — Barclaycard, BBC, British Airways,
Pedigree Petfoods, Shell, TalkTalk, The Times, Volkswagen and Waitrose.
Now all of their energies and enthusiasm are focused on the business they’ve always wanted — Savvy Friends.
6. It all started over lunch.
We wondered what the sommelier drinks at home, where the travel guru
goes on holiday and what the best selling author reads?
Savvy Friends connects its Members to Experts with the most incredible CVs in their fields.
Each Expert shines a light on what people ordinarily don’t find out. They tell Members their trade secrets
and the inside track for instant expertise. They answer Member questions. They introduce Members
to the companies they trust and ensure preferential Savvy Friends terms. They say what they spend their
own money on and negotiate special prices so Members can do the same if they wish.
Members pay a modest annual fee (£120) to get access to the Experts —
a small price to know what the Experts know.
We’ve designed Savvy Friends for ourselves, our friends and anyone else
who wants to squeeze more out of life.
7. A sanctuary of simplicity.
We only have three principles:
1. Only what you need to know
2. The shortest, short list of remarkable products and trusted companies
3. No waffle, ever
But we think that’s enough to be getting on with...
8. Amazing Experts
The most incredible CVs...
and people we like.
9. The UK’s most Famous
Make up Artist.
Ruby Hammer MBE — Founder of Ruby and Millie.
“Let me tell you the secrets of how the most beautiful women
in the world look great.
”
10. The UK’s Premier
Sommelier.
Ronan Sayburn, Master Sommelier — Director of Wine and Spirits for the
Hotel du Vin Group and previous winner of the UK Sommelier of the year.
“There are so many amazing wines in the world.
Let’s discover them together.”
11. Award winning
Chelsea Gardener.
Nick Dexter — Top Garden Designer.
“Here to help you create the stunning garden
you’ve always wanted. ”
12. Ex City
Investment Expert.
Robin Canty — A sparkling career in the City where he was member of the
No. 1 ranked Investment Trust team until he could bear the Square Mile no longer.
“Your money is hard earned. I’ll show you how I manage my
portfolio so you can do the same.”
13. World Class Photographer.
Steve Hoskins — Professional photographer whose work hangs
in private collections and is showcased in high profile
advertising campaigns across the world.
“I’ll show you the kit and techniques I use at work and
the fine art photographs that hang in my home.”
14. The Cook’s Best Friend.
Jo Pratt — Cooking Expert who can make the seemingly impossible, possible.
“I’ll help you amaze your friends by mastering signature
restaurant dishes at home.”
15. The UK’s most
Travelled Man.
Mr. I.N.Cognito — Luxury holiday and hotel mystery shopper.
“Follow in my footsteps to the most amazing places. I’ll tell
you about the best holiday experiences in the world.”
16. The UK’s star
Cocktail Mixologist.
Ryan Chetiyawardana — the Heston Blumenthal of the cocktail world.
“I’m going to help you create signature cocktails
from the world’s top bars in your home.”
17. Independent
Art Experts.
Piers Watson and Semma Freites —
Classic and Modern Art
Experts at Watson Westmorland.
“At your side to help you discover,
buy and enjoy works of art.”
18. Interior Designer to
the Elite.
Karen Howes — Interior Designer to some of the UK’s most discerning clients.
“Everyone can get the designer look with a little help.”
19. Stylist to the Stars.
Joe Ottaway — Stylist to sports and movie stars.
“I’m going to show you how to get Savile Row
suits not at Savile Row prices.
”
20. The Fashion Forecaster.
Cathy Kasterine — Style Forecaster for Italian Vogue
and leading Fashion Brands.
“I want to help real women look and feel
good about themselves.”
21. Experts on your side.
When you’re making an important or fun decision
it’s great to know what the Experts know.
22. Members only website
and App.
• Constantly updated ‘need to know’ content.
• New Experts added throughout the year.
23. Coming next…
Best Selling Author
Elite Cyclist Coach
Top Geek
Bespoke Jeweller
Professional Fisherman
Money Saver
Event Organiser
Norland Nanny
25. The Inside Track.
Trade secrets from the Experts.
Instant Expertise through Expert ‘how to do’ videos.
Weekly summary briefing on what’s new.
26. You can talk to the Experts.
Ask the Expert via email.
Phone Expert Assistants.
Join in Expert webchats.
27. Black Book.
Know the trusted companies in the Experts Black Books.
Enjoy specially negotiated terms.
28. Exclusive Events.
Meet the Experts in person.
Wine tastings, fashion shows, art exhibitions…
Money can’t buy experiences.
29. Remarkable products.
That the Experts buy for themselves. That aren’t easy to find elsewhere. That are bought in a Savvy Way.
30. Personal Service.
Upfront.
We get to know our Members (e.g. their suit size, their skin type to offer a tailored service).
In the middle.
We have real people on the phone to help when needed.
At the end.
We use carriers who are a bit more expensive but a lot more reliable.
