Sample Report_Global Online Travel Market 2021_by yStats.com

4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports
are based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity
for reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable
time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case,
multiple answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note.
In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.

METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the online travel market. It takes into account a wide definition of the travel segment, including transportation, accommodation, tour packages
and others. The report’s focus is on leisure and unmanaged business online travel. The definitions used by the original sources cited in this report may vary.
 Besides sales figures, penetration and rankings, this report also reveals important market trends that affect the online travel market, such as the rise of mobile
bookings and the use of innovative technology.
 Following global regions are covered in this report: Asia-Pacific, Europe, Latin America, the Middle East, and North America.
Report Structure
 The global chapter opens the report, including an overview of global market developments and trends.
 The rest of the report is divided by regions. The regions are presented in the order of descending total online travel sales.
 Within each region, regional information is included first, where available, and the countries are also presented in the order of descending online travel sales.
Where no comparable sales figures were available, other related criteria such as total E-Commerce sales, online shopper and Internet penetration were applied.
 In the country sections, the following information is covered, where available: online travel sales, the share of online shoppers booking travel services online and
the rank of this category among other E-Commerce product categories, the online share of total travel sales and the share of travel in total E-Commerce sales,
platforms and channels used by travelers to book travel services, total sales and shares of online travel agencies. Not all types of information mentioned are
provided for each country, due to varying data availability.
5

DEFINITIONS
 ONLINE TRAVEL SALES
the sales of leisure and unmanaged business travel services (e.g. transportation tickets, accommodation, holiday tours)
transacted online; usually refers to gross online travel bookings.
 ONLINE TRAVEL AGENCIES
abbreviated as OTAs, travel websites which act as intermediaries between suppliers and buyers, allowing to book
various travel services, such as flight tickets, train tickets, hotel rooms and others.
 TRAVEL WEBSITES
websites with a focus on travel content, such as travel information websites, travel review websites and travel booking
websites.
 INTERNET USERS the total number of inhabitants in a certain country who regularly access the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that make purchases over the Internet.
 B2C E-COMMERCE the sale of products and services through electronic transactions via the Internet from businesses to consumers.
 ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product
and service purchased in B2C E-Commerce and M-Commerce.
 ALTERNATIVE PAYMENTS
generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online
payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice,
and digital currency. May also include cash on delivery and card schemes by local companies other than global card
brands.
 MOBILE WALLET
a software solution that enables consumers to store payment credentials, such as credit or debit card information, and
use the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are
installed on mobile devices which are used to complete payments. The examples of mobile wallets include Apple Pay,
Samsung Pay and Google Pay. Mobile wallets are often included in the broader category of E-Wallets or digital wallets.
 BUY NOW, PAY LATER (BNPL)
a payment platform or service that allows shoppers to receive goods/services prior to making a payment by splitting the
payment across a set time period or pay back the full amount later
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available,
is included on the respective charts
6

TABLE OF CONTENTS (1 OF 9)
1. Management Summary
2. Global
• Online Travel Market Overview & Trends, December 2020
• Top 10 Travel & Tourism Websites, incl. Total Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5
Countries by Share of Visits, in %, April 2021
• Travel Apps Used, incl. Airline, Hotel, Train and Travel Avent Apps, in % of Travelers, February 2021
• Top 10 Accommodation Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries
by Share of Visits, in %, February 2021
• Share of Travelers Who Plan to Spend More Than Normally Would on a Trip in 2021 Since Could not Travel in 2020, in %, January 2021
• Share of Travelers Who Would Return to Cash Payments When the Risk from COVID-19 Reduced, and Top 4 Reasons to Return to Cash,
in %, 2020
• Share of Travelers Who Consider Non-Card Payment Methods/E-Wallets as the Most Important Factor When Booking a Service Related to
Travel, in %, 2020
• Share of Travelers Who Consider Buy Now Pay Later Option as Important When Booking a Service Related to Travel, in %, 2020
• Share of Travelers Who Paid Contactless or via Mobile When traveling, in %, 2020
• Share of Travelers Who See Contactless Mobile Payments as a Confidence Driver, in %, September 2020 & February 2021
• Share of Travelers Who Save Credit Card Points to Go on a Vacation Once Feel Comfortable Traveling, January 2021
• Share of Travelers Who are Likely to Use More Travel Credits/Points to Pay for a Trip in 2021 Compared to Before the COVID-19
Pandemic, January 2021
• Share of Travelers Who Abandoned Purchases Related to Travel If Contactless Payment Option was not Available, in %, 2020
• Top Business Travel Payment Methods by Employees, in % of Corporate Travel Managers, 2020
• Top Business Travel Payment Methods, in % of Business Travelers, 2020
• Top 10 Air Travel Websites, by Website Rank, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top
5 Countries by Share of Visits, in %, February 2021
• Top Investment Priorities For Airlines to be Implemented by 2023, in % Passenger Carriers, October 2020
• Top Investment Priorities For Airports to be Implemented by 2023, in % Passenger Carriers, October 2020
• Breakdown of Top Airline Priorities for the Introduction of Touchless Self-Service by 2023, incl. Mobile Touchless Payment, in % of Airlines’
IT Executives, October 2020
• Automated Services at Border Control & Boarding in Airports Planned for 2023, in % of Passenger Carriers, October 2020
• Share of Adult Travelers Who Were Excited About Technology’s Potential to Further Personalize Their Travel Experiences in the Future, by
Country, in %, July 2020
7

2. Global (cont.)
• Share of Adult Travelers Who Expected to Participate in More Virtual/Online Experiences During Their Trips, by Country, in %, July 2020
• Share of Adult Travelers Who Would Be More Comfortable About Going to an Unknown Destination If They Could Scout It Virtually, by
Country, in %, July 2020
• Share of Adult Travelers Who Chose Technology Would Be Important in Minimizing Human Interaction When Traveling, by Country, in %,
July 2020
3. North America
3.1. USA
• Post-COVID-19 Sales Forecasts, by Product Category, incl. Digital Travel Sales, in USD billion, 2020e
• Breakdown of Post-COVID-19 Forecasts Adjustments to Sales Values, by Product Categories, and Sales Channel, incl. Digital Travel
Sales, in %, 2020e
• Breakdown of Future International Travel Plans, in % of Internet Users, May 2020
• Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, the US Share of Total Visits, in %, the US Number of Visits, in
millions, February 2021
• Gross Bookings Value of Online Travel Agencies, in USD billion, 2019 & 2020
• Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, the US Share of Total Visits, in %, the US Number of
Visits, in millions, April 2021
• Share of Airbnb Users, in % of Home-Sharing Websites Users, 2020e & 2022f
• Number of Airbnb Users, in millions, and Year-on-Year Change, in %, 2019 - 2023f
• Share of Travelers Who Consider Ease of Paying as an Important Factor When Traveling, in %, April 2020
• Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April
2020
• Breakdown of Consumer Attitude Towards Travel Credit Cards after the News of the COVID-19 Vaccine, in % of Travel Credit Card
Owners, December 2020
• Top Travel Credit Cards, by the Amount an Average Consumer Would Redeem over a Year, April 2021
• Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Travelers, September 2020
8

3.2. Canada
• Top 4 Travel & Tourism Websites, incl. Total Website Visits, in millions, Canada’s Share of Total Visits, in %, Canada’s Number of Visits, in
millions, April 2021
• Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Canada’s Share of Total Visits, in %, Canada’s Number
of Visits, in millions, April 2021
2020
4. Asia-Pacific
4.1. Regional
• Digital Travel Sales Value Per Capita, by Selected Countries, in USD, 2020 & 2025f
• Share of Mobile Sales, in % of All Online Travel Sales, 2020
• Share of Travelers Who Used BNPL Payment Method for Travel Purposes, in %, 2020
• Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in %
of Hotels, 2017 - 2020
• Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website Direct, in %
of Hotels, 2019 & 2020e
• Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 - 2020
• Online Travel Market Value, in USD billion, 2019, 2020 & 2025f
4.2. China
• Overview of Consumers’ and Travelers’ Payment Patterns, April 2021
• Channels Used to Find out about Outbound Travel, in % of Travelers, September 2020
• Channels Used to Book an Outbound Trip, in % of Travelers, September 2020
4.3. Japan
• Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Japan’s Share of Total Visits, in %, Japan’s Number of Visits, in
9

4. Asia-Pacific (cont.)
4.3. Japan
• Top 5 Accommodation and Hotels, incl. Total Website Visits, in millions, Japan’s Share of Total Visits, in %, Japan’s Number of Visits, in
2020
4.4. South Korea
• Retail E-Commerce Sales, by Product Category, in KRW billion, incl. Travel, 2018, 2019 & 2020
• Retail E-Commerce Sales, by Product Category, in KRW billion, incl. Travel, January 2020 & January 2021
4.5. India
• Overview of Major Companies Across Travel Segments, incl. Hotel, Online Booking, Tour Operators, and Revenue of the Companies, incl.
MakeMyTrip, Thomas Cook, and Taj, FY 2018 – FY 2020
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
• Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Travelers, October 2020
4.6. Australia
4.7. New Zealand
4.8. Indonesia
• Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015,
2019, 2020e & 2025f
10

4. Asia-Pacific (cont.)
4.9. Thailand
2019, 2020e & 2025f
4.10. Singapore
2019, 2020e & 2025f
• Top 5 Accommodation and Hotels, incl. Total Website Visits, in millions, Singapore’s Share of Total Visits, in %, Japan’s Number of Visits, in
• Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Singapore’s Share of Total Visits, in %, Singapore’s Number of
Visits, in millions, February 2021
• Top 3 Technologies That Would Accelerate Confidence in Travel in the Next 12 Months, in % of Travelers, September 2020
4.11. Vietnam
2019, 2020e & 2025f
4.12. Malaysia
2019, 2020e & 2025f
4.13. Philippines
2019, 2020e & 2025f
11

5. Europe
5.1. Regional
• Market Share of Online Travel Agencies, in % of Total, 2020e
• Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in % of
Hotels, 2017 - 2020
• Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website Direct, in % of
Hotels, 2019 & 2020e
• Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 - 2020
5.2. UK
• Online Supplier-Direct Booking Market Share, in % of the Total Market, 2020
• Hotel Guests Preferences for Check.in and Check-out Using Technology, incl. Hotel App, Public Kiosk, and Website, in % of Respondents,
August 2020
• Hotel Guests Preferences for Check.in and Check-out Using Technology, in % of Respondents, August 2020
• Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April 2020
• Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Respondents, September 2020
5.3. Germany
• Breakdown of Trips Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021
• Market Value of Travel Gross Bookings, in EUR billion, 2019 & 2020
• Shares of Travel-Related Product and Service Categories Purchased Online, in % of Respondents, December 2020
• Revenue from Travel-Related Product Categories Purchased Online, in EUR billion, December 2020
• Travel Bookings via Digital Channels, by Destination Country, January 2021
• Travel Bookings via Digital Channels, by Destination Country, January 2021
• Online and Face-to-Face Travel Bookings’ Share, in % of Total 5+ Days Vacations Booked, 2010 - 2020
• Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Germany’s Share of Total Visits, in %, Germany’s Number of Visits, in
12

5. Europe (cont.)
5.3. Germany
• Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Germany’s Share of Total Visits, in %, Germany’s Number of
• Breakdown of Accommodation Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021
• Breakdown of Payment Methods to be Used During the Next Trip, in % of Respondents, June 2020
5.4. France
• Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, France’s Share of Total Visits, in %, France’s Number of Visits, in
• Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, France’s Share of Total Visits, in %, France’s Number of
5.5. Switzerland
• Breakdown of Neobanks Use Cases, incl. Payments When traveling, in % of Neobanks’ Users, August 2020
5.6. Austria
5.7. Russia
• Breakdown of Consumers Expectations towards Travel Service Providers Post COVID-19 as Perceived by Travel Service Providers
Representatives, in %, October 2020
• Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Russia’s Share of Total Visits, in %, Russia’s Number of Visits, in
13

5. Europe (cont.)
5.7. Russia
• Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Russia’s Share of Total Visits, in %, Russia’s Number of
• Breakdown of Channels Where Online Payments are Used, in % of Online Shoppers, June 2020
• Breakdown of Online Payment Services Used, in % of Online Shoppers, June 2020
5.8. Turkey
• Top 5 Accommodation and Hotel Websites, incl. Total Website Visits, in millions, Turkey’s Share of Total Visits, in %, Turkey’s Number of
6. Latin America
6.1. Regional
• Gross Bookings Sales, in USD billion, 2019, 2020e, 2021f
• Share of Total and Online Gross Travel Bookings, by Select Countries, incl. Mexico, Brazil and Colombia, 2020
• Share of Hotel and Airline Segments, in % of Total Gross Travel Bookings, 2020e
6.2. Brazil
• Online Travel Penetration Rate, in %, 2023f
• Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Brazil’s Share of Total Visits, in %, Brazil’s Number of Visits,
in millions, April 2021
• Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020
• Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020
6.3. Mexico
• Top 4 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Mexico’s Share of Total Visits, in %, Mexico’s Number of
14

6. Latin America (cont.)
6.4. Argentina
• Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Argentina’s Share of Total Visits, in %, Argentina’s Number
of Visits, in millions, April 2021
7. Middle East and Africa
7.1. Regional
• Holiday Accommodation Booking Methods, in % of Travelers, January 2021
7.2. Saudi Arabia
• Online Sentiment Breakdown Towards Travel Touchpoints, incl. Accommodation, Airlines, and Airports, in % of Respondents, September 2020
7.3. Morocco
• Top 11 Product Categories Purchased Online, in % of Internet Users, August 2020
15

1. Management Summary 16 – 19
2. Global 20 – 48
3.
3.1.
3.2.
North America
USA
Canada
49 – 67
49 – 63
64 – 67
4.
4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
4.7.
4.8.
4.9.
4.10.
4.11.
4.12.
4.13
Asia-Pacific
Regional
China
Japan
South Korea
India
Australia
New Zealand
Indonesia
Thailand
Singapore
Vietnam
Malaysia
Philippines
68 – 102
68 – 75
76 – 78
79 – 82
83 – 84
85 – 87
88 – 88
89 – 89
90 – 91
92 – 93
94 – 97
98 – 98
99 – 100
101 – 102
7.
7.1.
7.2.
7.3.
Middle East & Africa
Regional
Saudi Arabia
Morocco
155 – 158
155 – 156
157 – 157
158 – 158
5.
5.1.
5.2.
5.3.
5.4.
5.5.
5.6.
5.7.
5.8.
Europe
Regional
UK
Germany
France
Switzerland
Austria
Russia
Turkey
103 – 140
103 – 107
108 – 114
115 – 126
127 – 129
130 – 133
134 – 134
135 – 139
140 – 140
6.
6.1.
6.2.
6.3.
6.4.
Latin America
Regional
Brazil
Mexico
Argentina
141 – 154
141 – 144
145 – 148
149 – 150
151 – 154
16

17
34%
36%
40%
44%
44%
44%
44%
44%
45%
47%
51%
52%
53%
53%
55%
55%
0% 30% 60% 90%
Germany
Netherlands
Sweden
Denmark
France
Japan
New Zealand
United Kingdom
Croatia
Australia
Canada
United States
Hong Kong
Italy
Global
Spain
Globally, 55% of travelers were excited about technology’s potential to
further personalize their travel experience in the future, as of July 2020.
Survey: based on a survey of 20,934 adults across 28 countries were polled (including from 999 USA, 496 from Canada, 497 from Mexico, 997 from Colombia, 999 from Brazil, 499
from Argentina, 995 from Australia, 499 from New Zealand, 999 from Spain, 996 from Italy, 996 from France, 999 from UK, 996 from Germany, 498 from Netherlands, 499
from Denmark, 499 from Sweden, 498 from Croatia, 1001 from Russia, 498 from Israel, 997 from India, 994 from China, 499 from Hong Kong, 497 from Thailand, 496 from
Singapore, 499 from Taiwan, 997 from South Korea, 500 from Vietnam and 995 from Japan) who have traveled for business or leisure in the past 12 months and must be
planning to travel in the next 12 months , conducted in July 2020
Source: Booking.com, October 2020
in % of Adult Travelers
Global: Share of Adult Travelers Who Were Excited About Technology’s Potential to Further Personalize Their
Travel Experiences in the Future, by Country, in %, July 2020 (2 of 2)

18
27%
42%
19%
52%
32%
54%
21%
26%
27%
0% 20% 40% 60% 80% 100%
Airports
Accommodation
Airlines
Negative Neutral Positive
in % of Respondents
In Saudi Arabia, airlines enjoyed the highest positive online sentiment
(27%) in 2020, while accommodations had the highest negative (42%).
Saudi Arabia: Online Sentiment Breakdown Towards Travel Touchpoints, incl. Accommodation, Airlines, and
Airports, in % of Respondents, September 2020
Survey: based on a survey of 500 residents in Saudi Arabia aged 16+, males and females, nationals and expats, conducted in August 2020 - September 2020
Source: Ipsos, October 2020

Sample Report_Global Online Travel Market 2021_by yStats.com

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