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The document discusses Life Fitness, a health equipment manufacturer, entering the Chinese market. It analyzes China's advantages including its large population and fast growing economy. It evaluates strategic options like exporting, licensing, and joint ventures. The document proposes an action plan that includes focusing production and quality, maintaining dominance in different markets, and entering the health equipment entertainment market. It concludes that China's strong demand for health equipment provides an opportunity for Life Fitness.
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IB Group Slide
- 1. International Business Group members: Mohd Harmizan Azman Mustapha Makam Ojo Osaigbovo Eseosa Sakhawadin Mohamud Aden Shi Nan
- 2. Life Fitness The Health Equipment Manufacturer
- 17. Thank You!