Film 4 would be an ideal media institution to distribute the film because they focus on low-budget, quality films similar in style and target audience to the film being pitched. As a company, Film 4 chooses films they believe will attract critics' attention and profit from the intended target market. Specifically, a sports comedy film could appeal to and generate profits from teenage viewers. Additionally, Film 4 is known for successful film distribution without controversies that could damage the film's reputation.