Over the past decade, there has been phenomenal growth in the use of the Internet around the world. Almost every business has a website and more people are entering into the world of internet marketing and advertising. Why has this form of marketing become so popular and how can you use online marketing for your own organization?

1. The basics of marketing and advertising
on the internet
Over the past decade, there has been phenomenal growth in the use of the Internet
around the world. Almost every business has a website and more people are
entering into the world of internet marketing and advertising. Why has this form of
marketing become so popular and how can you use online marketing for your own
organization?
The principles of traditional marketing are the same as for electronic marketing or
eMarketing as it is more commonly known. In fact, the terms ‘internet marketing’,
‘eMarketing’ and ‘online marketing’ all refer to the same thing – marketing of an
organization’s products and services over the Internet, with the aim of increasing
sales, attracting new customers, creating awareness or building brand equity.
The Internet is redefining how companies interact with their customers and
changing the way we think about marketing and advertising. Not only can
companies advertise on other websites, advertising on social media channels is
gaining popularity. However, this needs to be the right approach for your business
– General Motors recently withdrew their Facebook advertising contract, proving
that online advertising does not work for everyone.
Advertising on the Internet

2. The great advantage of Internet advertising is that it is easy to track and measure
your company’s return on investment (ROI). That is because you can track the
response to online advertising campaigns. You can advertise your website, or your
company’s products and services with online adverts on third-party sites and then
track the results.
Online Marketing Strategy
As with any other marketing initiative, an organization needs to develop an online
marketing strategy with key objectives, which will assist the organization in
achieving its overall goals.
Advertising on the Internet can provide an immediate response and can be easily
changed to suit your target audience’s requirements.
How the Internet is Changing the Face of Marketing
With the success of Internet marketing, many companies are shifting their
marketing spend away from traditional marketing methods to online platforms. The
Internet is changing the way that business owners approach their marketing efforts.
If your company is looking to enter the world of online marketing, it is important
to look for a trusted partner with a proven track record of success that can help
develop a customized Internet marketing plan for your business.
About WSI:
WSI is the world’s leading Internet Marketing & Online Promotion service
provider offering SEO, SEM, PPC,web development, social media marketing,

3. mobile marketing and other internet marketing services to suit the needs of
multiple industries. The company has the world’s largest Digital Marketing
Consultants’ network with its head office in Toronto, Canada. WSI Digital
Marketing Consultants have helped thousands of small and medium-sized
businesses realize their online marketing potential. WSI Internet Marketing offers
world class digital marketing services for businesses across the globe. Contact your
local WSI Consultant to learn how your company can effectively leverage social
media marketing. Visit for more information-http://www.wsiworld.com/