This document discusses and summarizes several free and paid tools for tracking SEO success, including the SEOMoz Rank Tracker, Raven SERP Tracker, SEO Rank Monitor, and SEOBook.com Rank Checker. These tools allow users to monitor page rankings and keywords over time through reports, graphs, and exportable data. While their features vary, they generally provide automated tracking of rankings across search engines like Google, Yahoo, and Bing. The document recommends using one or more of these tools to measure the impact of SEO efforts.

1. SEO Tip Jar: Tools to Track Your SEO Success |
BusinessWired
Within the PR world, 2009 would probably be considered the year of Social, but for many it is also
the year where SEO went from yet another random acronym to a high priority for clients and
agencies alike. For many web savvy PR practitioners, press releases now serve double duty as both
a communication tool and an SEO tool. But now that you are actively trying to make an SEO impact,
how are you tracking the results?
Business Wire users may already be familiar with our Press Release Measurement features included
in our NewsTrak reports, but in this edition of the SEO Tip Jar I want to introduce you to some free
and paid reporting tools that can supplement your existing efforts by helping you track your
historical page rankings for specific URLs and keywords on your own sites. These tools will likely
evolve as we enter the era of more real-time and personalized search, but as long as measurement is
important they will continue to be some of the best indicators of SEO success.
SEOMoz Rank Tracker
URL: http://www.seomoz.org/rank-tracker
Cost: Free to monitor up to 5 rankings, $79/month to monitor up to 50 rankings as part of SEOMoz
Pro account
The SEOMoz Rank Tracker refreshes rankings weekly by default and can update more frequently
with manual requests. It also includes very pretty historical graphs and can export historical data to
CSV for use in Excel.
This tool is only available for limited use as a standalone utility, but is well worth it as part of the
SEOMoz suite of web-based tools and resources.
Raven SERP Tracker
URL: http://raven-seo-tools.com/features/serp-tracker/
Cost: $79 as part of package of tools. Monitor up to 1,000 keywords.
Raven's SERP ("Search Engine Result Page") Tracker works in much the same way as the SEOMoz
Rank Tracker, but automatically tracks across each major search engine (Google, Yahoo, and Bing)
rather than having to add each search engine individually.
It also provides historical data as charts and CSV format for easy export.

2. Raven's SEO suite also offers a large number of tools and resources that help you with your SEO
efforts.
SEO Rank Monitor
URL: http://www.seorankmonitor.com/
Cost: $19/ month, monitor up to 100 keywords on a single domain
This standalone web-based tool features the same sort of functionality as the SEOMoz and Raven
tools, and also features Google Analytics integration.
SEOBook.com Rank Checker
URL: http://tools.seobook.com/firefox/rank-checker/
Cost: Free Firefox plugin, requires SEOBook.com account
Unlike the other tools I've mentioned, this free Firefox plugin runs within your web browser rather
than a dedicated server, so you can only collect data from a single computer. It doesn't produce any
fancy graphs, but does feature CSV export for the Excel set.
Also, with its myriad of customizable options this tool is probably geared more towards the geekier
among us.
All of these tools feature either free options or free trials, so what are you waiting for? Get started
tracking your site's rankings today.
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This entry was posted on Monday, December 21st, 2009 at 11:05 am and is filed under Business
Wire, EON: Enhanced Online News, Measurement, new media, search, seo, SEO Tip Jar, Web 2.0.
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