Uncover Insightful User Journey Secrets Using GA4 Reports
Kbh1
1. • Market leader in on-train advertising
• London-based, 35 employees; established in rail advertising for ten years
• Board member of Outsmart
• 65,000 Traincard spaces
• 6,500 carriages
• Concentrated in London and the South East
• Delivering coverage and frequency of the affluent train-travelling audience
• Reaching 7.1 million individuals every four weeks (source: TGI Q3 2015)
• Proven to prompt action and purchase: 48% of audience have researched / looked up
something seen advertised on a Traincard; 33% have talked to someone about a Traincard
they’ve seen; 24% have purchased something as a result of seeing a Traincard ad (source: Dipsticks
2015)
Introduction to KBH On-Train Media