Marketing Management Business Plan_My Sweet Creations
Data Analysis
1. Summary Report
Prepared by Sean Lane Created on 10/15/19
Last Opened on 10/27/19
Industry Series ID
Radio broadcasting CEU5051511003
Gambling industries CEU7071320003
Spectator sports CEU7071120002
Independent artists, writers, and performers CEU7071150002
I choose these industries as they have interest to me due to my current position within the casino
world. Right now I am responsible for the bookings and marketing of live entertainment in
conjunction with several internal marketing departments both on a corporate and local level. All of
these topics provide what I see as valuable interest for me moving forward. Especially within this
fiscal year.
Which industry has the highest average rates in the most recent two years? Radio broadcasting and
Independant artists, writers and performers.
Which industry has the lowest averates rates in the most recent two years? Gambling industries and
Spectator sports.
Are at least two industries similar in pay? Yes, Spectator sports and Independent artists, writers
and performers are very close in pay.
Describe at least one additional insight you had from your analysis. I thought it was interesting
that ten years ago the pay was significantly different according to industry and I wonder what could
have caused this paradigm shift.
The only consistancy I could find by using the pivot table for averages was that all industries seem
to have the highest pay at the end of the calendar year and that some industries seem to have either
a raise or drop in a series of three months in a row.
Something I found to be insightful from my second table using the years was how the average rate for
both Radio broadcasting and the Independent artists, writers and performers has changed over the
years. Ten year ago, one was higher and the other was lower and then looking at present day, it's
again the complete opposite. The Gambling industry seems to have increased pretty steadily whereas
the Spectator sports doesn't seem to be too stable.
2. Pivots
Prepared by Sean Lane
Created on 10/15/19
Last Opened on 10/27/19
Row Labels
Average of Radio
broadcasting
Average of Gambling
industries
Average of Spectator
sports
Average of Independent artists,
writers, and performers
January $30.81 $17.37 $30.02 $32.84
February $30.68 $17.40 $30.23 $32.65
March $30.24 $17.51 $29.06 $31.59
April $30.66 $17.45 $26.98 $31.76
May $31.29 $17.41 $26.54 $31.80
June $31.43 $17.35 $26.40 $32.12
July $31.29 $17.45 $26.18 $31.21
August $30.90 $17.13 $26.65 $31.67
September $30.83 $17.22 $27.47 $31.73
October $30.89 $17.28 $28.62 $32.16
November $31.64 $17.36 $29.77 $32.12
December $31.16 $17.50 $29.73 $32.67
Grand Total $30.98 $17.37 $28.13 $32.03
Row Labels
Average of Radio
broadcasting
Average of Gambling
industries
Average of Spectator
sports
Average of Independent artists,
writers, and performers
2009 $27.00 $14.80 $28.19 $34.68
2010 $26.72 $15.61 $27.29 $34.21
2011 $28.40 $16.11 $29.28 $33.99
2012 $29.66 $16.26 $27.77 $31.65
2013 $28.55 $16.13 $26.90 $30.64
2014 $29.87 $16.54 $29.38 $30.50
2015 $33.07 $17.23 $27.93 $33.10
2016 $33.59 $18.53 $28.58 $31.53
2017 $33.51 $19.94 $27.88 $31.57
2018 $35.78 $20.55 $27.96 $29.76
2019 $37.27 $20.84 $28.29 $29.69
Grand Total $30.98 $17.37 $28.13 $32.03
Pivot Table 1
Pivot Table 2
3. A4SeanL.xlsx
Prepared by Sean Lane10/27/19 Page3
Year Month
Radio
broadcasting
Gambling
industries
Spectator
sports
Independent
artists,
writers, and
performers
2009 January $26.57 $14.64 $29.60 $33.40
2009 February $27.13 $14.71 $30.40 $34.40
2009 March $26.50 $14.72 $29.60 $34.60
2009 April $25.83 $14.65 $27.90 $33.60
2009 May $27.64 $14.71 $27.00 $35.40
2009 June $27.80 $14.71 $26.70 $34.90
2009 July $27.29 $14.71 $26.50 $33.80
2009 August $27.31 $14.79 $26.40 $35.20
2009 September $26.77 $14.72 $26.70 $34.80
2009 October $26.68 $14.89 $28.10 $34.40
2009 November $27.50 $15.09 $30.40 $35.70
2009 December $27.00 $15.27 $29.00 $35.90
2010 January $26.57 $15.16 $28.80 $36.30
2010 February $26.98 $15.36 $29.20 $36.80
2010 March $26.26 $15.55 $27.70 $35.30
2010 April $26.33 $15.38 $26.00 $34.80
2010 May $27.14 $15.45 $25.50 $33.60
2010 June $26.89 $15.38 $26.00 $35.50
2010 July $26.72 $15.46 $25.20 $31.90
2010 August $27.06 $15.59 $26.10 $32.90
2010 September $26.39 $15.84 $26.40 $33.70
2010 October $26.47 $15.83 $27.70 $34.30
2010 November $27.48 $16.10 $29.20 $33.10
2010 December $26.31 $16.22 $29.70 $32.30
2011 January $27.53 $16.10 $31.00 $35.20
2011 February $27.90 $16.16 $30.30 $34.50
2011 March $27.36 $16.20 $29.70 $32.70
2011 April $27.14 $16.03 $28.80 $34.50
4. A4SeanL.xlsx
Prepared by Sean Lane10/27/19 Page4
Year Month
Radio
broadcasting
Gambling
industries
Spectator
sports
Independent
artists,
writers, and
performers
2011 May $27.76 $16.01 $28.80 $34.20
2011 June $28.97 $15.99 $27.50 $33.70
2011 July $28.78 $16.11 $27.40 $32.50
2011 August $28.81 $16.12 $27.60 $32.30
2011 September $28.14 $16.15 $27.80 $29.80
2011 October $29.20 $16.14 $29.80 $36.50
2011 November $29.74 $16.13 $31.40 $35.40
2011 December $29.42 $16.13 $31.20 $36.60
2012 January $29.50 $16.29 $32.40 $36.30
2012 February $28.74 $16.43 $31.90 $34.80
2012 March $28.45 $16.42 $30.30 $31.30
2012 April $29.32 $16.32 $25.00 $32.70
2012 May $29.94 $16.31 $24.40 $30.50
2012 June $30.05 $16.13 $24.90 $30.10
2012 July $29.78 $16.19 $25.30 $31.50
2012 August $30.03 $16.20 $26.30 $29.20
2012 September $30.43 $16.24 $27.50 $30.70
2012 October $29.93 $16.21 $28.10 $30.70
2012 November $29.96 $16.13 $28.10 $30.30
2012 December $29.76 $16.19 $29.00 $31.70
2013 January $29.52 $16.10 $28.30 $31.10
2013 February $29.23 $16.15 $28.00 $30.20
2013 March $28.45 $16.19 $26.40 $29.60
2013 April $28.22 $16.19 $24.90 $28.10
2013 May $28.18 $16.09 $24.60 $30.40
2013 June $29.04 $16.01 $25.60 $32.60
2013 July $28.88 $15.98 $25.00 $31.40
2013 August $28.16 $16.05 $25.40 $30.30
5. A4SeanL.xlsx
Prepared by Sean Lane10/27/19 Page5
Year Month
Radio
broadcasting
Gambling
industries
Spectator
sports
Independent
artists,
writers, and
performers
2013 September $28.36 $16.19 $27.50 $31.10
2013 October $28.15 $16.09 $27.70 $29.30
2013 November $28.64 $16.31 $29.10 $31.80
2013 December $27.77 $16.26 $30.30 $31.80
2014 January $28.32 $16.52 $29.70 $30.00
2014 February $28.46 $16.57 $31.40 $29.70
2014 March $28.12 $16.75 $30.60 $28.20
2014 April $29.07 $16.49 $28.10 $29.70
2014 May $29.77 $16.46 $27.70 $29.60
2014 June $29.67 $16.31 $28.90 $31.10
2014 July $30.30 $16.49 $28.50 $29.50
2014 August $30.44 $16.27 $28.90 $30.10
2014 September $30.66 $16.43 $28.70 $30.70
2014 October $30.67 $16.58 $29.10 $31.80
2014 November $31.77 $16.73 $31.10 $32.60
2014 December $31.23 $16.90 $29.90 $33.00
2015 January $31.53 $16.92 $30.30 $33.20
2015 February $30.67 $17.06 $30.00 $34.20
2015 March $31.12 $17.32 $29.30 $33.80
2015 April $32.99 $17.10 $26.60 $33.80
2015 May $32.74 $16.88 $26.30 $33.60
2015 June $33.99 $16.88 $25.10 $32.80
2015 July $32.96 $17.20 $25.80 $32.50
2015 August $33.05 $17.28 $27.10 $34.30
2015 September $33.82 $17.37 $26.80 $32.60
2015 October $34.44 $17.45 $28.50 $32.70
2015 November $34.34 $17.57 $30.10 $31.90
2015 December $35.18 $17.71 $29.20 $31.80
6. A4SeanL.xlsx
Prepared by Sean Lane10/27/19 Page6
Year Month
Radio
broadcasting
Gambling
industries
Spectator
sports
Independent
artists,
writers, and
performers
2016 January $34.67 $18.17 $30.00 $32.40
2016 February $33.87 $18.15 $29.50 $32.50
2016 March $32.73 $18.32 $28.80 $31.80
2016 April $33.15 $18.27 $27.60 $31.10
2016 May $33.48 $18.35 $27.90 $31.30
2016 June $34.03 $18.26 $27.00 $31.60
2016 July $33.20 $18.42 $26.50 $31.50
2016 August $33.66 $18.74 $27.10 $31.30
2016 September $33.39 $18.69 $27.80 $31.20
2016 October $32.97 $18.83 $30.30 $31.20
2016 November $34.02 $18.86 $30.20 $30.80
2016 December $33.90 $19.33 $30.30 $31.60
2017 January $32.61 $19.63 $30.30 $32.90
2017 February $33.10 $19.68 $30.30 $32.50
2017 March $32.65 $19.85 $29.70 $31.80
2017 April $32.92 $20.01 $27.50 $32.50
2017 May $33.92 $19.80 $26.70 $32.30
2017 June $33.09 $19.95 $25.30 $30.40
2017 July $33.59 $20.03 $25.20 $30.30
2017 August $33.80 $19.80 $25.00 $31.50
2017 September $33.89 $19.96 $27.20 $31.70
2017 October $33.66 $20.14 $29.30 $31.20
2017 November $34.51 $20.10 $29.30 $30.30
2017 December $34.39 $20.32 $28.80 $31.40
2018 January $35.08 $20.48 $29.50 $30.20
2018 February $34.80 $20.27 $30.30 $28.70
2018 March $34.74 $20.38 $28.50 $29.30
2018 April $34.92 $20.68 $27.30 $29.70
7. A4SeanL.xlsx
Prepared by Sean Lane10/27/19 Page7
Year Month
Radio
broadcasting
Gambling
industries
Spectator
sports
Independent
artists,
writers, and
performers
2018 May $35.46 $20.67 $26.20 $29.60
2018 June $34.27 $20.57 $25.80 $30.30
2018 July $35.11 $20.58 $26.70 $29.30
2018 August $36.65 $20.50 $26.60 $29.60
2018 September $36.41 $20.64 $28.30 $31.00
2018 October $36.76 $20.62 $27.60 $29.50
2018 November $38.45 $20.55 $28.80 $29.30
2018 December $36.68 $20.68 $29.90 $30.60
2019 January $37.02 $21.03 $30.30 $30.20
2019 February $36.65 $20.87 $31.20 $30.90
2019 March $36.23 $20.92 $29.10 $29.10
2019 April $37.33 $20.83 $27.10 $28.90
2019 May $38.16 $20.74 $26.80 $29.30
2019 June $37.90 $20.66 $27.60 $30.30
2019 July $37.59 $20.80 $25.90 $29.10