2. Agenda
1. LinkBermuda Company Introduction
2. How LinkBermuda Uses Zuora
3. Metered Cloud Services
4. Lessons Learned
5. Wrap Up & QA
P R E S O ~ 4 5 M I N S a n d Q & A ~ 1 5 M I N S
4. LinkBermuda Network Facilities
On-net connectivity in multiple
undersea and terrestrial cable
systems
Direct ownership of undersea
cable landing stations
Extensive Bermuda domestic
fiber network
Multiple interconnects with
network providers for global reach
7x24 redundant network
operations centers
5. LinkBermuda Data Center Facilities
Bermuda’s largest data center
complex
Hosting many of the largest
compute nodes in Bermuda
Designated as a Critical
Infrastructure by the Bermudian
Government (Keypoint-1) for
priority security and fuel delivery.
7x24 Network Operations Center
SSAE 16 SOC 2 Certification (in
Process)
Strategic national and
international network connectivity
Key Specifications:
Site is deployed on one of the highest elevations in
Bermuda to military specifications
Designed to withstand hurricane force winds
Fully Redundant 4160V Utility Feeds
N+1 Redundant Diesel Generators (3x1000kW)
N+1 UPS (2x1000kW)
N+1 Cooling (2x300 Ton Air Cooled Chillers)
6. How LinkBermuda Uses Zuora
Background
B U S I N E S S R E Q U I R E M E N T S
Business Model
The Challenge
Moving from traditional Telco services
to cloud services for international
financial, insurance and eCommerce
markets
B2B + B2C = B2Any
Direct: Self-service and sales assisted
Channels: Cloud Marketplace, Resellers
We needed to develop a self service cloud capability with usage
based billing. Legacy billing system limited customization and
product catalogue capabilities.
7. I N F R A S T R U C T U R E A S A S E R V I C E
Bundled Virtual Servers, Storage,
Security, and Network Connectivity
Flexible On-Demand Self Service
Geographically Aware
‐ Customers can select as well as
guarantee primary and secondary
VDC locations (Bermuda and/or
Canada today)
IaaS High Level Features
Predictable Performance
‐ IaaS bundled with International
MPLS QOS features.
‐ Broadband local loop
‐ SLA guarantees
Highly Secure
‐ Embedded VLAN Security
‐ Embedded offsite D/R
Ease of Management
‐ Customer Self Service Module
Metered Cloud Services
8. • Communication as a Service
• Value Added Apps
• $$/Mth Fixed + Usage
• Backup as a Service
• Value Added Apps
• $$/Mb/Mth
• Infrastructure as a Service
• Virtual Servers
• Value Added Apps
• $$/Server/Hr
Cloud Services Billing
H i g h L e v e l D e s i g n
Cloud
Management
Platform (IaaS)
Exported
Cumulative
Usage Report
Cloud
Management
Platform (BaaS)
Cloud
Management
Platform (CaaS)
Billing
Platform
IaaS Product
Catalogue
Product
Catalogue
Exported
Cumulative
Usage Report
BaaS Product
Catalogue
Product
Catalogue
Exported
Cumulative
Usage Report
CaaS Product
Catalogue
Product
Catalogue
9. Cloud Services Billing
F u n c t i o n a l A p p r o a c h
Initial launched with a IaaS model with
interfaces as straight forward as possible.
Most of our cloud systems have their own
sophisticated self service provisioning
interface.
We choose to leverage the provisioning
systems embedded in each cloud system
to minimized development
Upside:
One way usage based interfaces are
more cost effect and quicker to launch
Downside:
Multiple product catalogues need to be
synchronized
Cloud
Management
Platform
Product
Catalogue
Billing
Platform
Product
Catalogue
Usage
Report
Customer
Portal
10. Lessons Learned
Plan. Plan. Plan
B E S T P R A C T I C E S
Limit Initial Scope
Learn. Launch. Repeat
Business strategy changes during market launch
Best Practice: - Clear definition of business goals.
- Phase 1 launch should be limited to base
services, add functionality as use cases
become more evident
Avoid big bang cutovers
Best Practice: - Flexible architecture
- Repeatable Interfaces (If possible)
Deploy, measure, iterate
Best Practice: - Be data driven
Sample agenda
Note this deck is just a tiny example of the story you can tell!
Tell us about your products, how you sell them, who your customers are, trends you are seeing in your industry and what your key challenges are. What are the drivers for using a platform like Zuora and how are you using it?
How have you experimented with pricing and packaging in a way that helped you go to market faster and eventually grow your revenues through subsequent iterations?
How have you experimented with pricing and packaging in a way that helped you go to market faster and eventually grow your revenues through subsequent iterations?
What are the recommendations you would make to someone just starting out on their subscription journey?