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Winston Morton
Vice President, Technology
Enabling Usage Based Metering
Cloud Services
Agenda
1. LinkBermuda Company Introduction
2. How LinkBermuda Uses Zuora
3. Metered Cloud Services
4. Lessons Learned
5. Wrap Up & QA
P R E S O ~ 4 5 M I N S a n d Q & A ~ 1 5 M I N S
LinkBermuda Service Portfolio
LinkBermuda Network Facilities
 On-net connectivity in multiple
undersea and terrestrial cable
systems
 Direct ownership of undersea
cable landing stations
 Extensive Bermuda domestic
fiber network
 Multiple interconnects with
network providers for global reach
 7x24 redundant network
operations centers
LinkBermuda Data Center Facilities
 Bermuda’s largest data center
complex
 Hosting many of the largest
compute nodes in Bermuda
 Designated as a Critical
Infrastructure by the Bermudian
Government (Keypoint-1) for
priority security and fuel delivery.
 7x24 Network Operations Center
 SSAE 16 SOC 2 Certification (in
Process)
 Strategic national and
international network connectivity
Key Specifications:
Site is deployed on one of the highest elevations in
Bermuda to military specifications
 Designed to withstand hurricane force winds
 Fully Redundant 4160V Utility Feeds
 N+1 Redundant Diesel Generators (3x1000kW)
 N+1 UPS (2x1000kW)
 N+1 Cooling (2x300 Ton Air Cooled Chillers)
How LinkBermuda Uses Zuora
Background
B U S I N E S S R E Q U I R E M E N T S
Business Model
The Challenge
Moving from traditional Telco services
to cloud services for international
financial, insurance and eCommerce
markets
B2B + B2C = B2Any
Direct: Self-service and sales assisted
Channels: Cloud Marketplace, Resellers
We needed to develop a self service cloud capability with usage
based billing. Legacy billing system limited customization and
product catalogue capabilities.
I N F R A S T R U C T U R E A S A S E R V I C E
 Bundled Virtual Servers, Storage,
Security, and Network Connectivity
 Flexible On-Demand Self Service
 Geographically Aware
‐ Customers can select as well as
guarantee primary and secondary
VDC locations (Bermuda and/or
Canada today)
IaaS High Level Features
 Predictable Performance
‐ IaaS bundled with International
MPLS QOS features.
‐ Broadband local loop
‐ SLA guarantees
 Highly Secure
‐ Embedded VLAN Security
‐ Embedded offsite D/R
 Ease of Management
‐ Customer Self Service Module
Metered Cloud Services
• Communication as a Service
• Value Added Apps
• $$/Mth Fixed + Usage
• Backup as a Service
• Value Added Apps
• $$/Mb/Mth
• Infrastructure as a Service
• Virtual Servers
• Value Added Apps
• $$/Server/Hr
Cloud Services Billing
H i g h L e v e l D e s i g n
Cloud
Management
Platform (IaaS)
Exported
Cumulative
Usage Report
Cloud
Management
Platform (BaaS)
Cloud
Management
Platform (CaaS)
Billing
Platform
IaaS Product
Catalogue
Product
Catalogue
Exported
Cumulative
Usage Report
BaaS Product
Catalogue
Product
Catalogue
Exported
Cumulative
Usage Report
CaaS Product
Catalogue
Product
Catalogue
Cloud Services Billing
F u n c t i o n a l A p p r o a c h
 Initial launched with a IaaS model with
interfaces as straight forward as possible.
 Most of our cloud systems have their own
sophisticated self service provisioning
interface.
 We choose to leverage the provisioning
systems embedded in each cloud system
to minimized development
Upside:
One way usage based interfaces are
more cost effect and quicker to launch
Downside:
Multiple product catalogues need to be
synchronized
Cloud
Management
Platform
Product
Catalogue
Billing
Platform
Product
Catalogue
Usage
Report
Customer
Portal
Lessons Learned
Plan. Plan. Plan
B E S T P R A C T I C E S
Limit Initial Scope
Learn. Launch. Repeat
Business strategy changes during market launch
Best Practice: - Clear definition of business goals.
- Phase 1 launch should be limited to base
services, add functionality as use cases
become more evident
Avoid big bang cutovers
Best Practice: - Flexible architecture
- Repeatable Interfaces (If possible)
Deploy, measure, iterate
Best Practice: - Be data driven
Q&A
Thank You!

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Enabling Usage Based Metering for Cloud Services

  • 1. Winston Morton Vice President, Technology Enabling Usage Based Metering Cloud Services
  • 2. Agenda 1. LinkBermuda Company Introduction 2. How LinkBermuda Uses Zuora 3. Metered Cloud Services 4. Lessons Learned 5. Wrap Up & QA P R E S O ~ 4 5 M I N S a n d Q & A ~ 1 5 M I N S
  • 4. LinkBermuda Network Facilities  On-net connectivity in multiple undersea and terrestrial cable systems  Direct ownership of undersea cable landing stations  Extensive Bermuda domestic fiber network  Multiple interconnects with network providers for global reach  7x24 redundant network operations centers
  • 5. LinkBermuda Data Center Facilities  Bermuda’s largest data center complex  Hosting many of the largest compute nodes in Bermuda  Designated as a Critical Infrastructure by the Bermudian Government (Keypoint-1) for priority security and fuel delivery.  7x24 Network Operations Center  SSAE 16 SOC 2 Certification (in Process)  Strategic national and international network connectivity Key Specifications: Site is deployed on one of the highest elevations in Bermuda to military specifications  Designed to withstand hurricane force winds  Fully Redundant 4160V Utility Feeds  N+1 Redundant Diesel Generators (3x1000kW)  N+1 UPS (2x1000kW)  N+1 Cooling (2x300 Ton Air Cooled Chillers)
  • 6. How LinkBermuda Uses Zuora Background B U S I N E S S R E Q U I R E M E N T S Business Model The Challenge Moving from traditional Telco services to cloud services for international financial, insurance and eCommerce markets B2B + B2C = B2Any Direct: Self-service and sales assisted Channels: Cloud Marketplace, Resellers We needed to develop a self service cloud capability with usage based billing. Legacy billing system limited customization and product catalogue capabilities.
  • 7. I N F R A S T R U C T U R E A S A S E R V I C E  Bundled Virtual Servers, Storage, Security, and Network Connectivity  Flexible On-Demand Self Service  Geographically Aware ‐ Customers can select as well as guarantee primary and secondary VDC locations (Bermuda and/or Canada today) IaaS High Level Features  Predictable Performance ‐ IaaS bundled with International MPLS QOS features. ‐ Broadband local loop ‐ SLA guarantees  Highly Secure ‐ Embedded VLAN Security ‐ Embedded offsite D/R  Ease of Management ‐ Customer Self Service Module Metered Cloud Services
  • 8. • Communication as a Service • Value Added Apps • $$/Mth Fixed + Usage • Backup as a Service • Value Added Apps • $$/Mb/Mth • Infrastructure as a Service • Virtual Servers • Value Added Apps • $$/Server/Hr Cloud Services Billing H i g h L e v e l D e s i g n Cloud Management Platform (IaaS) Exported Cumulative Usage Report Cloud Management Platform (BaaS) Cloud Management Platform (CaaS) Billing Platform IaaS Product Catalogue Product Catalogue Exported Cumulative Usage Report BaaS Product Catalogue Product Catalogue Exported Cumulative Usage Report CaaS Product Catalogue Product Catalogue
  • 9. Cloud Services Billing F u n c t i o n a l A p p r o a c h  Initial launched with a IaaS model with interfaces as straight forward as possible.  Most of our cloud systems have their own sophisticated self service provisioning interface.  We choose to leverage the provisioning systems embedded in each cloud system to minimized development Upside: One way usage based interfaces are more cost effect and quicker to launch Downside: Multiple product catalogues need to be synchronized Cloud Management Platform Product Catalogue Billing Platform Product Catalogue Usage Report Customer Portal
  • 10. Lessons Learned Plan. Plan. Plan B E S T P R A C T I C E S Limit Initial Scope Learn. Launch. Repeat Business strategy changes during market launch Best Practice: - Clear definition of business goals. - Phase 1 launch should be limited to base services, add functionality as use cases become more evident Avoid big bang cutovers Best Practice: - Flexible architecture - Repeatable Interfaces (If possible) Deploy, measure, iterate Best Practice: - Be data driven

Editor's Notes

  1. 1 speaker
  2. Sample agenda Note this deck is just a tiny example of the story you can tell!
  3. Tell us about your products, how you sell them, who your customers are, trends you are seeing in your industry and what your key challenges are. What are the drivers for using a platform like Zuora and how are you using it?
  4. How have you experimented with pricing and packaging in a way that helped you go to market faster and eventually grow your revenues through subsequent iterations?
  5. How have you experimented with pricing and packaging in a way that helped you go to market faster and eventually grow your revenues through subsequent iterations?
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  7. Open up the floor to audience discussion