In this presentation I discuss the basics of copywriting. * What is copywriting? * Skills needed to become a copywriter * 6 Steps to learn copywriting * 5 Major components to writing an ad * Resources to help you get started

1. Copywriting – Part
1
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2. What We Will Cover
• What is copywriting?
• Skills needed to become a
copywriter
• 6 Steps to learn copywriting
• 5 Major components to writing an
Ad
• Resources to help you get started

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3. What Is Copywriting?
Writing to persuade –
whether it’s to sell a
product, solicit a gift,
market a service, or
convince the reader of a
viewpoint.
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4. Skills Needed To Become A
Copywriter…
• Basic writing proficiency
– High School level
• The ability to research
– Know Your Customer
• Who is the prospect?
• What is their problem?
• What are you offering to solve that
problem?
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5. Skills Needed To Become A
Copywriter…
• An understanding of human
nature
– “How to Win Friends & Influence
People” – Dale Carnegie
• Insight into what motivates
people
• Appreciation for different ways
to communicate: website,
article, sales page, 3 or 4 line
ads http://IntegrityNetworker.com

6. 6 Steps To Learn
Copywriting
1. Write (preferably daily)
2. Read voraciously – 1 book/week on
copywriting
– 30/30/30 rule (30 days of; 30
mins reading, 30 mins listen to
motivational audio content
3. Take an online course – Highly
Recommended
“The Copywriter’s Guild” by Mike
Dillard http://IntegrityNetworker.com

7. 6 Steps To Learn
Copywriting
4. Get a mentor & have them
critique your work
–Any Integrity Networker
Leader
5. Build a swipe file
–Look at others ads that catch
your eye
6. Blog
– This helps builds your audiencehttp://IntegrityNetworker.com

8. 5 Major Components To Writing
An Ad
1. Headline
• Use strong words (from your
research)
• Use what people are talking
about, pain or fear
• Use short punchy phrases (2 word
headlines)
• Examples: feeling tired, heart
health, amazing income
The only job for the Headline is for people to
stop and read your adhttp://IntegrityNetworker.com

9. 5 Major Components To Writing
An Ad
2. Body copy
• Goal is to get them to raise a
hand, not buy
• Do not sell in the ad
• Use short phrases
• Focus on key benefits (core
desire)
• Easy to implement solutions
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10. 5 Major Components To Writing
An Ad
3. Call To Action
• Tell them what to do
• Call now
• Free information here
• 24hr recorded message
• Give them a sense of urgency
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11. 5 Major Components To Writing
An Ad
4. Deliver Mechanism
• 800# to call center
• 800# to recorded message
• Straight to website (best
option)
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12. 5 Major Components To Writing
An Ad
5. Tracking
• Goal: to see where your
leads are coming from
• Use domains that will re-
direct to an ad tracker
Recommended ad tracker:
LinkTrackr
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13. Resources To Get You
Started
• Advanced Marketing Institute
–
http://www.aminstitute.com/headline/in
dex.htm
• Copyscape
– http://www.copyscape.com/
• Online course:
– The Copywriter’s Guild by Mike
Dillard
• Review of The Copywriter’s Guild
• Purchase online course herehttp://IntegrityNetworker.com

14. Resources To Get You
Started
• Recommended Books:
 “Secrets of the Millionaire Mind” – T. Harv
Eker
 “Think & Grow Rich!” – Napoleon Hill
 “The Science of Getting Rich” – Wallace D.
Wattles
 “Leading An Inspired Life” – Jim Rohn
 “How to Stop Worrying & Start Living” – Dale
Carnegie
 “Hypnotic Writing” – Joe Vitale
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15. Resources To Get You
Started
• Recommended Listening:
 “Lead The Field” – Earl
Nightgale
 “Psycho-Cybernetics” –
Maxwell Maltz
 “Rich Dad Poor Dad” – Robert
Kiyosaki
 “Building Your Network
Marketing Business” – Jim Rohn
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16. Thank you for taking
the
Time to invest in your
future
And your business by
Attending this training
For more online marketing information visit:
www.PattyScheeler.com