The document introduces a new WordPress website created for JC Enterprise Services to provide a more dynamic and flexible content management system compared to their existing static website. The new WordPress site includes a custom template and content management guide. It aims to reduce clutter and organize information intuitively with a sophisticated design emulating the company's gardens to match their discriminating clients and consolidate their strong brand reputation. Recommendations are made to subtly change brand colors and adopt a new trade name to better represent the company's landscaping business.

1. Introduction to WordPress
Web Site
Developed by CuteWhiteCloud
for
JC Enterprise Services

2. Objectives
 Use content of existing static Web site to develop a
dynamic and more flexible WordPress site enabling
better Content Management.
 Seek opportunities for design and presentation
improvements with a more current look and feel.
 Provide Client with the opportunity to enhance the
public perception of it’s unique brand.

3. Content Management
 A new custom designed template has been created
within the WordPress architecture.
 All of the functionality of WordPress has been
incorporated.
 Upon launching the new Web site a Content
Management guide will be provided enabling routine
onsite changes and additions to images and text.

4. Look and Feel
 The design approach seeks to reduce clutter, and
organize all of the features of the site in a more intuitive
manner.
 You see it--it catches your interest--and you go there
without numerous menu buttons and drop-downs.
 A Sophistication seeking to match that of the firms more
discriminating clients.
 The serenity emulating a walk in the gardens created by
the Firm.

5. Your Brand
 With 20 years of experience, the Firm has developed a
strong reputation, and is recognized as an established
leader in its field.
 At this stage of development there is an opportunity to
consolidate that strong brand reputation with a more
recognizable identity.
 This can be accomplished without major changes in the
Company’s name or well established Logo.

6. Branding Recommendations
 Adopt a subtle change in the Brand colors.
 Using the established emerald green background, begin
to move away from the gold accent to a fresher more
contemporary white accent color.
 While making no change in the Company’s corporate
name of JC Enterprise Services Incorporated, recognize
that this is not an easily accessible reference for
Clients, and general Media use.
 Capture the essence of the Company’s business with the
Trade name JC LANDSCAPES.