3. Harmony
Do the elements (charts, vectors, text,
etc...) in your infographic compliment
each other?
Achieving harmony contributes to the clarity of your infographic
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4. Harmonize by:
-maintaining a theme (uniform type of colors, fonts, vectors)
-arranging the elements so that they can tell a story or to illustrate
that they are connected with each other
+ =
5. Is there a color theme?
1 font style, various font
sizes
Are the illustrations/vectors
similar in style?
Does the arrangement of the
elements help tell a story or
indicate that the
information being presented
are connected to each
other?
6. The opposite of harmony
is CLUTTER
-various colors
-1 font style, almost
same font size
-various styles of
illustrations
-dull vectors
-inappropriate visual
analogies
-dull data
visualization
7. Tips in choosing color themes
• Any color in dark hues/shades are best combined with white
Tips in choosing color themes
whitetext
whitetext
whitetext
8. • You can use one color
in various shades
CATRIONA
G R A Y
10. • You can use pictures, images, vectors as “color deciders” for example, the
dominant colors in your pictures are green, then you can use green fonts,
accents or even shadows
11. WhiteSpaces
White spaces are not blank spaces
Maximize spaces so that you can have white spaces or eye
oasis/breathing space
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