1. 3+ YouTube Let’s Play
videos by July
• growing audience
• growing revenue
• growing awareness
• growing reputation
Your Marketing Plan must have a clearly defined
aim :
500 in-app purchases
in the 1st month
500 ReTweets in the
1st month
1 game-dev podcast
interview prior to
release
Your targets must be SMART, i.e. Specific,
Measurable, Assignable, Realistic and Timely:
Specific – target a particular area for improvement.
Measurable – quantify an indicator of progress.
Assignable – specify who will do it.
Realistic – state what can be achieved with your
resources.
Timely– specify when the result(s) can be achieved.
Once you have identified the aim of your Plan you
must establish a set of appropriate targets to
help you successfully achieve it :