I have to answer these questions for my professor. Please use your own words to answer these questions. · 1- How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers? · 2-You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company's marketing strategy? Explain why. · 3-What measurable benefits are companies deriving from their investments in the Web 2.0 technologies, both internal and external? · 4-What impact do you think would happen to the company that makes the Big Green Egg if they had an extensive ad campaign? · 5-You mentioned that the Internet has opened up a wider range of target markets and customers for companies. By doing so, these companies have also entered a media that has many more competitors selling the same products as other companies. What can these companies do, marketing-wise, that would differentiate their products or services to attract customers to their web sites? · 6-Facebook has exploded in the web marketing business recently and there is no end in sight. Do you think that marketing people browse personal posts to determine what kind of preferences that a person has and then target that person with a product that matches? · 7-Technology now has the capability to advertise and promote products world-wide. What kind of problems or challenges does this bring to marketing managers to be able to sell their products to difference cultures, languages, etc.? · 8-What would you look for in establishing the distribution channels in China?  What do you suppose the obstacles would be? Please reword this paragraph in your OWN WORDS. DO NOT COPY from any websites please. 9-This video was very interesting. One key point that stood out was how the gentleman believed strongly about marketing. He did not put all of his focus on the product. While the product is important, the marketing was more significant. At one point he was putting 50% of sales back into marketing. It does make since. Businesses have to know how to appeal to customers and understand what is going to make them happy. Up until 2013, my employer did not have a huge marketing plan. A lot of our business was from word of mouth, but there came a point where we were sort of stagnate. We were not able to compete with the bigger competitors. We put a lot of money into marketing in the form of brochures, marketing package, and website. Over the last two years, business has more than doubled 5- I have to answer these questions for my professor. Please use your own words to answer these questions. o 1 - How has technology affected marketing? What types of new technologies are organizations u.

1. I have to answer these questions for my professor. Please use
your own words to answer these questions.
· 1- How has technology affected marketing? What types of new
technologies are organizations using to market their products
and services to both buyers and sellers?
· 2-You are the marketing manager for a leading coffee chain.
Your company has made the decision to expand internationally,
specifically into China. What are some environmental factors
that you will need to consider in marketing your coffee in
China? Which of one of these factors would have the largest
effect on the company's marketing strategy? Explain why.
· 3-What measurable benefits are companies deriving from their
investments in the Web 2.0 technologies, both internal and
external?
· 4-What impact do you think would happen to the company that
makes the Big Green Egg if they had an extensive ad campaign?
· 5-You mentioned that the Internet has opened up a wider range
of target markets and customers for companies. By doing so,
these companies have also entered a media that has many more
competitors selling the same products as other companies. What
can these companies do, marketing-wise, that would
differentiate their products or services to attract customers to
their web sites?
· 6-Facebook has exploded in the web marketing business
recently and there is no end in sight. Do you think that
marketing people browse personal posts to determine what kind

2. of preferences that a person has and then target that person with
a product that matches?
· 7-Technology now has the capability to advertise and promote
products world-wide. What kind of problems or challenges does
this bring to marketing managers to be able to sell their
products to difference cultures, languages, etc.?
· 8-What would you look for in establishing the distribution
channels in China? What do you suppose the obstacles would
be?
Please reword this paragraph in your OWN WORDS. DO NOT
COPY from any websites please.
9-This video was very interesting. One key point that stood out
was how the gentleman believed strongly about marketing. He
did not put all of his focus on the product. While the product is
important, the marketing was more significant. At one point he
was putting 50% of sales back into marketing. It does make
since. Businesses have to know how to appeal to customers and
understand what is going to make them happy. Up until 2013,
my employer did not have a huge marketing plan. A lot of our
business was from word of mouth, but there came a point where
we were sort of stagnate. We were not able to compete with the
bigger competitors. We put a lot of money into marketing in the
form of brochures, marketing package, and website. Over the
last two years, business has more than doubled
5-

3. I have to answer these questions for my professor.
Please use your own
words to answer these questions.
o
1
-
How has technology affected marketing? What types of new
technologies are
organizations using to market their products and services to
both buyers
and sellers?
o
2
-
You are the marketing manager for a leading coffee chain. Your
company has made
the decision to expand internationally, specifically into China.
What are some
environmental factors that you will need to consider in
marketing your coffee in
China? Which of one of these factors would have the largest
effect on the company's
marketing strategy? Explain why.
§

4. 3
-
What measurable benefits are companies
deriving from their investments in the Web
2.0 technologies, both internal and external?
§
4
-
What
impact do you think would happen to the company that makes
the Big Green
Egg if they had an extensive ad campaign?
§
5
-
You mentioned that the Internet has opened up a wider range of
target markets
and customers for companies. By doing so, these companies
have also entered
a media that has many more competitors selling the same
products as other
companies. What can these co
mpanies do, marketing
-
wise, that would
differentiate their products or services to attract customers to
their web sites?

5. §
6
-
Facebook has exploded in the web marketing business recently
and there is no
end in sight. Do you think that marketing people browse
personal posts to
determine what kind of preferences that a person has and then
target that person
with a product that matches?
I have to answer these questions for my professor. Please use
your own
words to answer these questions.
o 1- How has technology affected marketing? What types of
new technologies are
organizations using to market their products and services to
both buyers and sellers?
o 2-You are the marketing manager for a leading coffee chain.
Your company has made
the decision to expand internationally, specifically into China.
What are some
environmental factors that you will need to consider in
marketing your coffee in
China? Which of one of these factors would have the largest
effect on the company's
marketing strategy? Explain why.

6. -What measurable benefits are companies deriving from
their investments in the Web
2.0 technologies, both internal and external?
-What impact do you think would happen to the company
that makes the Big Green
Egg if they had an extensive ad campaign?
-You mentioned that the Internet has opened up a wider
range of target markets
and customers for companies. By doing so, these companies
have also entered
a media that has many more competitors selling the same
products as other
companies. What can these companies do, marketing-wise, that
would
differentiate their products or services to attract customers to
their web sites?
-Facebook has exploded in the web marketing business
recently and there is no
end in sight. Do you think that marketing people browse
personal posts to
determine what kind of preferences that a person has and then
target that person
with a product that matches?
Promotional Strategy Presentation
This is a team assignment and I have to work on bullet three.
Digital marketing, we are still working with 3M company. Can
you please have it done in word because my classmate will
transfer everything into her PowerPoint Presentation slides.

7. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation
illustrating your marketing plan strategy.
Compile the information presented in your previous papers and
include the following in a Microsoft® PowerPoint®
presentation:
· Your promotional strategy for your product or service,
including how you will use at least three of the following
elements:
· Advertising
· Public relations
· Digital marketing, including social media
· Sales promotion
· Direct marketing
· Event marketing
· Outdoor
· An initial budget for your plan - prepare a pie chart showing
the dollars/percentages budgeted for each included marketing
activity for the first year, and provide justification for your
choices.
· The evaluation and control methods you will use to measure
the success of your plan
· Speaker notes are required.
· Title and Reference slides are not included in the count.
· Your slide presentation will be your presentation to
management for your product/service proposal.
Promotional Strategy Presentation
This is a team assignment and I have to work on
bullet three.
Digital marketing
, we are still working
with
3M company

8. . Can you please have it done in
word because
my
classmate will transfer
everything into her
PowerPoint Presentation
slides.
Prepare
a 15
-
to 20
-
slide Microsoft® PowerPoint® presentation illustrating your
marketing
plan strategy.
Compile
the information presented in your previous papers and include
the following in a
Microsoft® PowerPoint® presentation:
·
Your promotional strategy for your product or service,
including how you will use at
least three of the following elements:
o

9. Advertising
o
P
ublic relations
o
Digital marketing, including social media
o
Sales promotion
o
Direct marketing
o
Event marketing
o
Outdoor
·
An initial budget for your plan
-
prepare a pie chart showing the dollars/percentages
budgeted for each included marketing activity for the f
irst year, and provide

10. justification for your choices.
·
The evaluation and control methods you will use to measure the
success of your plan
·
Speaker
notes are required.
·
Title and Reference slides are not included in the count.
·
Your slide presentation will
be your presentation to management for your
product/service proposal.
Promotional Strategy Presentation
This is a team assignment and I have to work on
bullet three. Digital marketing, we are still working
with 3M company. Can you please have it done in
word because my classmate will transfer
everything into her PowerPoint Presentation
slides.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation
illustrating your marketing

11. plan strategy.
Compile the information presented in your previous papers and
include the following in a
Microsoft® PowerPoint® presentation:
including how you will use at
least three of the following elements:
o Advertising
o Public relations
o Digital marketing, including social media
o Sales promotion
o Direct marketing
o Event marketing
o Outdoor
- prepare a pie chart showing
the dollars/percentages
budgeted for each included marketing activity for the first year,
and provide
justification for your choices.
the success of your plan
be your presentation to
management for your
product/service proposal.