SlideShare a Scribd company logo
1 of 17
Mobile Strategy For Auto Dealers   http://www.wikimotive.net
http://www.wikimotive.net Customers in the market for a new (or used) auto now have a powerful realtime personal assistant  –  "The Smartphone".
http://www.wikimotive.net The smartphone is powerful - because it empowers customers to search for the best deals around, read reviews and compare prices. Customers on your dealer lot maybe be browsing the prices listed on your competition's mobile website to get a better deal.   http://www.hybridcars.com/files/prius_lot.jpg http://assets.cobaltnitra.com/teams/repository/1ed/246c0c2a510048ad900146efa6b30/1/Dealer_Lot_group_pic_300px.jpg
http://www.wikimotive.net According to Google 60% of all search is local and drives in-store foot traffic.  Customers using their mobile are one step closer to making a decision.
http://www.wikimotive.net The new mobile era has changing the world.  Here given some app research what mobile can do  MORE   for you…
Car Research   1 a. KBB.com App   The KBB.com app gives you direct access to trusted Kelley Blue Book® Values and car information. From the dealership lot (or just about anywhere), find out what your current ride is worth, or research the new or used car price for your next car. This mobile wealth of car buying information will help you make a confident purchase decision.
Car Research   1 b. Edmunds App   The Edmunds iPhone app combines Edmunds.com pricing, research and new car inventory in one powerful car shopping app to help you get the new car you want at the best possible price. You can research new-car pricing, configure a car to your requirements, read Edmunds Car Reviews and find regional True Market Value® pricing.  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online car loan calculators  2 a.   RoadLoans.com Car Loan Calculator App  With RoadLoans.com Car Loan Calculator estimate your car payment based on a variety of factors like: cost of vehicle, years financed, Annual Percentage Rate and amount of down payment. Once you determine how much you want to spend, apply for financing from RoadLoans.com right from your iPhone via our secure iPhone car loan application.
Online car loan calculators  2 b.   EZ Loan Pro - Loan Calculator App  EZ Loan Pro is the number one utility for calculating and comparing home loans, car loans, boat loans, cow loans, or any type of loan. With the ease of the free EZ Loan Calc, you can quickly determine how much a certain loan and rate will cost you every month, how long it will take to pay off, how much it will cost in the end, and more!
http://www.wikimotive.net Auto dealers today cannot ignore the mobile channel.  For 2012 auto dealers must embrace mobile across all departments and engage with customers.   Here are few ways on how auto dealers can integrate mobile in their business processes..
http://www.wikimotive.net Mobile Website   1 Create a mobile version of your online website. A mobile website is easy to build and will give your dealership a presence on all smartphones.-- Put your location, working hours, inventory, deals, discounts, offers, etc on your mobile website.
http://www.wikimotive.net QR Codes   2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.wikimotive.net SMS Marketing    3 Getting started with SMS mobile marketing is fast and cost effective.   (a)  According to recent research from comScore, 68.1 percent of U.S. mobile subscribers used text messaging on their mobile device in  January. (b)  Leverage your existing customer database and web opt-in programs  and make SMS mobile marketing part of your mobile marketing  strategy. (c)  Send out coupons/deals/specials to your customers via SMS.
http://www.wikimotive.net Google Mobile Ads  4 Consumers are increasingly relying on mobile search information. Businesses can connect with consumers while they search on-the-go.  (a) Your ads appear beside related mobile search results or across  mobile content  (b) Users can click on your ads and you can send them your mobile  optimzed website. Image Credit: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121485
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.wikimotive.net Mobile Apps  5 Today's customers like to get the information quickly and conveniently. Mobile apps can be the communication tool between auto dealers and their potential customers.  Create a  mobile app  for your dealership and below is some functionality you can provide..
http://www.wikimotive.net Mobile revolution  is for real –  and it is happening now.
Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads.  About Timothy Email

More Related Content

More from Wikimotive - A Digital Marketing Company (11)

Car Dealer SEO for 2012
Car Dealer SEO for 2012Car Dealer SEO for 2012
Car Dealer SEO for 2012
 
7 must-have Social Media Apps for Business
7 must-have Social Media Apps for Business7 must-have Social Media Apps for Business
7 must-have Social Media Apps for Business
 
Twitter for Personal and Business Goals
Twitter for Personal and Business Goals Twitter for Personal and Business Goals
Twitter for Personal and Business Goals
 
Nissan to place QR Codes on Window Stickers - Wikimotive
Nissan to place QR Codes on Window Stickers - WikimotiveNissan to place QR Codes on Window Stickers - Wikimotive
Nissan to place QR Codes on Window Stickers - Wikimotive
 
9 Social Media Guidelines For Auto Dealers
9 Social Media Guidelines For Auto Dealers9 Social Media Guidelines For Auto Dealers
9 Social Media Guidelines For Auto Dealers
 
3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing 3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing
 
7 Facebook Apps for Business
7 Facebook Apps for Business7 Facebook Apps for Business
7 Facebook Apps for Business
 
Benefits of Online Press Release
Benefits of Online Press Release Benefits of Online Press Release
Benefits of Online Press Release
 
Understanding Quality Score Optimization
Understanding Quality Score OptimizationUnderstanding Quality Score Optimization
Understanding Quality Score Optimization
 
Top 8 Uses of Blogs
Top 8 Uses of BlogsTop 8 Uses of Blogs
Top 8 Uses of Blogs
 
The Biggest Mistake Marketing Professionals Make With Social Media Marketing
The Biggest Mistake Marketing Professionals Make With Social Media MarketingThe Biggest Mistake Marketing Professionals Make With Social Media Marketing
The Biggest Mistake Marketing Professionals Make With Social Media Marketing
 

Recently uploaded

Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Zilliz
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxRemote DBA Services
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 

Recently uploaded (20)

Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 

Mobile Strategy For Auto Dealers

  • 1. Mobile Strategy For Auto Dealers  http://www.wikimotive.net
  • 2. http://www.wikimotive.net Customers in the market for a new (or used) auto now have a powerful realtime personal assistant – "The Smartphone".
  • 3. http://www.wikimotive.net The smartphone is powerful - because it empowers customers to search for the best deals around, read reviews and compare prices. Customers on your dealer lot maybe be browsing the prices listed on your competition's mobile website to get a better deal.  http://www.hybridcars.com/files/prius_lot.jpg http://assets.cobaltnitra.com/teams/repository/1ed/246c0c2a510048ad900146efa6b30/1/Dealer_Lot_group_pic_300px.jpg
  • 4. http://www.wikimotive.net According to Google 60% of all search is local and drives in-store foot traffic. Customers using their mobile are one step closer to making a decision.
  • 5. http://www.wikimotive.net The new mobile era has changing the world. Here given some app research what mobile can do  MORE   for you…
  • 6. Car Research 1 a. KBB.com App The KBB.com app gives you direct access to trusted Kelley Blue Book® Values and car information. From the dealership lot (or just about anywhere), find out what your current ride is worth, or research the new or used car price for your next car. This mobile wealth of car buying information will help you make a confident purchase decision.
  • 7.
  • 8. Online car loan calculators 2 a. RoadLoans.com Car Loan Calculator App With RoadLoans.com Car Loan Calculator estimate your car payment based on a variety of factors like: cost of vehicle, years financed, Annual Percentage Rate and amount of down payment. Once you determine how much you want to spend, apply for financing from RoadLoans.com right from your iPhone via our secure iPhone car loan application.
  • 9. Online car loan calculators 2 b. EZ Loan Pro - Loan Calculator App EZ Loan Pro is the number one utility for calculating and comparing home loans, car loans, boat loans, cow loans, or any type of loan. With the ease of the free EZ Loan Calc, you can quickly determine how much a certain loan and rate will cost you every month, how long it will take to pay off, how much it will cost in the end, and more!
  • 10. http://www.wikimotive.net Auto dealers today cannot ignore the mobile channel. For 2012 auto dealers must embrace mobile across all departments and engage with customers.   Here are few ways on how auto dealers can integrate mobile in their business processes..
  • 11. http://www.wikimotive.net Mobile Website 1 Create a mobile version of your online website. A mobile website is easy to build and will give your dealership a presence on all smartphones.-- Put your location, working hours, inventory, deals, discounts, offers, etc on your mobile website.
  • 12.
  • 13. http://www.wikimotive.net SMS Marketing  3 Getting started with SMS mobile marketing is fast and cost effective.  (a) According to recent research from comScore, 68.1 percent of U.S. mobile subscribers used text messaging on their mobile device in January. (b) Leverage your existing customer database and web opt-in programs and make SMS mobile marketing part of your mobile marketing strategy. (c) Send out coupons/deals/specials to your customers via SMS.
  • 14. http://www.wikimotive.net Google Mobile Ads 4 Consumers are increasingly relying on mobile search information. Businesses can connect with consumers while they search on-the-go. (a) Your ads appear beside related mobile search results or across mobile content  (b) Users can click on your ads and you can send them your mobile optimzed website. Image Credit: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121485
  • 15.
  • 16. http://www.wikimotive.net Mobile revolution  is for real – and it is happening now.
  • 17. Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email