The global women's clothing industry was expected to exceed $621 billion in 2014, a 12% increase over 5 years. The largest share of the market, at 65% in terms of value, is clothing retailers. While the industry is recovering from economic recession, the retailing landscape continues to change.

2. The global women’s clothing industry was expected to exceed $621 billion in
2014. This means a 12% increase in 5 years. The largest share of the market (sitting
at 65% in terms of value) is clothing retailers.
Even though the global womenswear industry is recovering from the economic
recession, the retailing landscape continues to change.

3.  The growth of the women’s sports fashion industry has a lot
to do with the fact that marketing exercise clothes have
been made specifically to appeal to women for reasons
such as style and fit. Things like shorts and tights are now
available for training or exercise purposes. Sports bra’s are
a perfect example as they take into account the female
physical characteristics.
www.gopixpic.com

4. The purpose of casual fashion is to keep women looking
fresh and stylish without sacrificing their comfort.
Examples of casual fashion that were on the runway in
2010 include innovative khaki shorts, leather boots, fitted
sweaters, leather sandals and mid-length black skirts.
The Oxford describes smart casual as “neat,
conventional, yet relatively informal in style, especially
as worn to conform to a particular dress code”.
Carpediempoesia.blogspot.com

5. Women’s formal wear is described as being Glamorous, sophisticated and suited for the
occasion. There are a wide range of events and activities that require formal wear. The
different kinds of formal wear include but are not limited to:
 Basic formal wear essentials, such as a little black dress.
 Retro and vintage evening fashions.
 Designer evening dresses.
 Popular celebrity and celebrity-inspired dresses.
 Unique dresses and gown styles.
 Coupay.com

6.  The global men's fashion industry is expected to exceed $402 billion
by 2014
 industry has expanded by 14% during 5 year period
 China is the fastest growing market, expected to be around $78,000
million by end of 2014
 Americas represents almost 35% of global market
 The largest share of market consists of clothing and footwear
specialists (60%)

7.  Sports Clothing within Men's Fashion has always made up a large
percentage of sales revenue, due to high participation rates and
interest levels in sport
 Team jerseys, tennis wear, athletic apparel, fashionable sneakers etc
are high commodities with major brands like Nike, Adidas and Puma
 The American hip-hop industry is well renowned for making hoodies
and sweatshirts big business in the late 1990's
 Blog.gaastraproshop.com

8.  Men's casual wear flourished due to relaxed standards of dress at work.
In 1997 studies in America found that 52% of respondents were able to
dress casually every day of the working week, with that figure increasing
yearly.
 Casual wear has been affected by the rise in sports wear, with jeans
sales down 6% in America in 2014 with sports wear rising 7%.
news.frbiz.com esquire.com

9.  Men's evening wear comprises of apparel worn to dinners, formals, charity
events, weddings or other social events.
 Men's evening wear is largely put on display at Melbourne's spring racing
carnival. Fashion houses dedicate vast amounts to dressing celebrities in the
latest styles, with the birdcage marquee being viewed by millions
nationwide.
 Menfash.us
 giovannismensformalwear.com

10.  The Australian Bureau of Statistics (ABS) has defined a young adult as
someone aged between the ages of 18-34 years whilst Wiki defined the age
demographic of at 13-35 with teen marketing 13-19, college marketing 18-24
and young adult/young professionals at 21-35.

 Youth today are move conscious of cash however the young professionals
are earning considerable wages. (Wiki)

 The younger generation of youth adults (16-17 years) are highly influenced
by fashion icons such as movie stars, super models and the music industry
(ABS)

 Young adults and young professionals around the ages of 25-30 are a lot
more designer and label conscious with the origin of the clothing item
coming under scrutiny as well. (ABS)

 With the Australian currency, until recently favouring international retailers,
young adults have been enjoying the good deals, ease of purchase and
convenience of online shopping. (sweeney research)

11.  Nike is in the top 10 brands that young women love
(http://www.therichest.com/business/the-top-10-brands-that-young-women-love/) with
the ‘availability rate of 70.6 percent and an awareness rate of 93.5 percent among
young women.’
Youth of 2015 versus the youth of
1974 (pintrest)

12.  With their fashion labels for the young adult, Kylie and Kendall Jenner influence the
trends of the young adults.
 http://time.com/3486048/most-influential-teens-2014/
http://www.pinterest.com/pin/45141556262160617
0/

13.  Boy Band One Direction has influenced the fashion of many young males
 http://www.pinterest.com/pin/36999892560630115B4/

14.  Childhood can be defined within certain parameters however within each society there
is an expectation the way an infant or adolescent should appear; throughout the ages
clothing has defined gender roles and the position of children within society. For
example in the 18th and 19th Century children’s clothed lacked a distinction between
masculine and feminine. Male and female children wore a form of “dress” referred to as
a robe or tunic. Even young babies were all clad in white cotton long dresses until they
were able to crawl, of which the length was shortened to calf length.
 In the late 1800’s young boys begun to wear knee length pants and vests with collared
shirts and young girls in remained in dresses or tunics.
 The colour-gender perception associated specifically with blue for boys and pink for girls
was only introduced in the 1940’s after World War II. Prior to this pink, being a closer
shade to red and red resembling Mars, was associated with boys and blue, representing
Venus was associated with girls. Over time this mandate has diluted and colour-gender
association is less prevalent.
www.fashion-history.lovetoknow.com www.fashion-history.lovetoknow.com Pinterest www.fashion-history.lovetoknow.com

15.  The children’s clothing industry is growing in popularity as many celebrities
lead the way stying their children in designer clothing and accessories.
 We now have specialist designer children’s stores along the lines of Seed,
Country Road, Pumpkin Patch and many fashion icons also manufacturing
children’s lines such as Gucci, Ralph Lauren, Louis Vuitton and more.
 It is now estimated to be a $110 billion a year industry as Australians spend up
big to ensure their kids have it all.
Instagram
www.ralphlauren.com
Pinterest
www.dailymail.co.uk

16.  In comparison to the formal attire of the early 1800’s today’s children’s wear boats
much more freedom offering vibrant colours, appealing styles and imaginative design.
 However effective marketing has also led many parents in to the trap of excessive
consumerism to maintain a perceived status. The popular sandal brand Haviana now
operates a $152million business with hundreds of children’s designs available. Another
example would be Nike’s latest colourful range of ‘must have’ shoes proving popular
amongst adults and children alike.
www.haviana.com.au
www.haviana.com.au
Pinterist

17.  The cost to a mother and father to raise two children is estimated to be $812,000 –
including education, medical, clothing, feeding, sheltering and extracurricular actives. It
comes as a relief then that children’s active wear and every day clothing is much more
accessible in today’s society. There are ample varieties of specialist children’s stores,
large department stores like Target and Big W offering quality low price items and an
abundance of online sites. These factors have all contributed to the decrease in cost,
and increased quality and availability.
www.seedheritage.com.au
www.target.com.au
Instagram

18. The online sources used to gather information for this presentation were selected
with help from Metzger (2007) recommended assessment of credibility criteria for
online information. The main points checked while choosing which online source
to use were:
 Accuracy- The degree to which a website is free from errors.
 Authority- Who authored the site? Is contact information provided? What are
the authors credentials?
 Objectivity- What is the purpose of the site?
 Currency- Whether the information is up to date.
 Coverage- The comprehensiveness or depth of the information provided
By using these main points we were able to find the most reliable and credible
information to use within this presentation.

19.  (n.d.). Retrieved from http://www.ibisworld.com/industry/online-sporting-
apparel-sales.html
 Fashion design. (n.d.). Retrieved January 23, 2015, from
http://en.wikipedia.org/wiki/Fashion_design
 Research Paper on Women's Sport Clothing | Health Essays and Research
Papers | Essay Topics and Ideas. (n.d.). Retrieved January 23, 2015, from
http://www.essayempire.com/customessay/health-research-papers/sports-
research-paper-topics/6665.html
 Smart casual. (n.d.). Retrieved January 23, 2015, from
http://en.wikipedia.org/wiki/Smart_casual
 What Is Casual Clothing? (2010, June 7). Retrieved January 23, 2015, from
http://www.ehow.com/about_6599090_casual-clothing_.html
 Women's Evening Wear. (n.d.). Retrieved January 23, 2015, from
http://womens-fashion.lovetoknow.com/Category:Women's_Evening_Wear
 Sport Clothing and Accessories Industry Market Research & Statistics. (n.d.).
Retrieved January 23, 2015, from
http://www.reportlinker.com/ci02121/women-s-clothing.html

20.  Metzger, M.J. (2007). Making sense of credibility on the Web: Models for evaluating
online information and recommendations for future research. Journal of the American
Society for Information Science & Technology, 58(13), 2078-2091
 Men’s Clothing Industry Market Research & Statistics. Retrieved 23 Jan 2015 from
http://www.reportlinker.com/ci02122/Men-s-Clothing.html
 American fashion embraces the casual and comfortable retrieved 22 January 2015
from http://www.ropercenter.uconn.edu/public-perspective/ppscan/.../85058.pdf
 Jeans face an uncertain future amid yoga wear rage retrieved 23 January 2015 from
http://www.dailymail.co.uk/wires/ap/article-2745518
 (n.d.). Retrieved January 24, 2015, from
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claire&term_meta[]=marie|autocomplete|2&term_meta[]=claire|autocomplete|2&re
move_refine=fashion trends for young adult|typed
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http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Main Features40April 2013
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2015, from http://www.girlfriend.com.au/home
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25, 2015, from http://sweeneyresearch.com.au/news-and-media/lifelounge-sweeney-
report-fashion-market

21.  Pinterest. (n.d.). Retrieved January 24, 2015, from
http://www.pinterest.com/search/pins/?q=youth
swimwear&term_meta[]=youth|typed&term_meta[]=swimwear|typed
 The Top 10 Brands That Young Women Love. (n.d.). Retrieved January 25, 2015, from
http://www.therichest.com/business/the-top-10-brands-that-young-women-love/
 Youth marketing. (n.d.). Retrieved January 25, 2015, from
http://en.wikipedia.org/wiki/Youth_marketing
 Children's Clothing - a New Trend in Modern Society. (n.d.) Retrieved January 23, 2015, from
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ew_trend_in_modern_society.html
 Spending patterns of couple families (2013, June 27) Retrieved January 20, 2015, from
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%20with%20young%20children
 AMP Income Wealth Report – Kids: The cost of raising children in Australia (2013, May)
https://www.amp.com.au/wps/amp/au/FileProxy?vigurl=%2Fvgn-ext-
templating%2FfileMetadataInterface%3Fids%3D1c047918d9ece310VgnVCM1000004320220aR
CRD
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