How do you distribute your mobile game in China? Learn from one of the largest app distribution channels in China - Sky-Mobi - as well as Fortumo and China Unicom Wo Store.

1. 2011年沃商店业务运营情况汇报
Chen Xiang
General Manager
China Unicom Wostore Game Center

10. 2011年沃商店业务运营情况汇报
Chen Xiang
General Manager
China Unicom Wostore Game Center

11. Fortumo
Rain Rannu
Founder & CEO

12. • Founded in 2007
• Leading mobile operator billing provider in emerging markets
• Offices in Europe (Estonia), US (San Francisco), China (Beijing) and
India (New Delhi)
• Team of 70 people
• Backed by Intel Capital, Greycroft Partners
Fortumo

13. • 5 billion mobile
phone users
worldwide, only 1.5
billion credit cards.
• In emerging markets,
the difference can be
up to ten-fold.
• Without mobile
payments, you are
missing out on
payments from more
than 3 billion people.
Mobile Operator Billing:
Bigger Coverage Than Credit Cards
177
63
268
19
107
322
263
1050
862
256
USA Brazil China India Russia
Credit Cards (M) Mobile Phones (M)

14. ... and 100 000 other developers
Fortumo is used by...

15. Challenges of Going to China
• You must integrate dozens of SDKs required
for Carrier and 3rd party Appstores
• Technical / Business Documentation in
Chinese
• Working with Carriers

16. Fortumo SDK Includes All Required
Chinese SDKs

17. Fortumo Provides You English
Documentation and Support

18. Fortumo Works with 300 Carriers
in 80 Countries

19. BD@Fortumo.com
Currently accepting applications
with target go live date in Q3 or Q4

20. 2011年沃商店业务运营情况汇报
Chen Xiang
General Manager
China Unicom Wostore Game Center

21. 2011年沃商店业务运营情况汇报
Chen Xiang
General Manager
China Unicom Wostore Game Center

22. Introduce ourselves
2.84亿手机用户
中国第二大手机运营商
官方APP Store
2013年开始经营手机游戏业务

23. 6000万+
月流水
1亿+
用户数
6000款
产品
月流水过百万产品
30+
上线产品数
6000+
合作渠道
300+

24. 0
200
400
600
800
1000
1200
Wostore’s game IncomeIncome

25. 终端和操作系统
73.20
%
24.70
%
Ratio
Andriod
IOS
0%
20%
40%
60%
80%
100%
120%
2011 2012 2013 2014
feature intelligence

26. 游戏用户的增长
0
100,000,000
200,000,000
300,000,000
400,000,000
2013-Q1 2013-Q2 2013-Q3 2013-Q4
在用活跃设备 接触手游
0
10,000,000
20,000,000
30,000,000
2013Q1 2013Q2 2013Q3 2013Q4付费者数
数据来源：TalkingData数据中心
3.86%
5.37%
7.42%
9.76%
累计付费人群比例

27. 产品的类型
1
、
TOP10 轻度休闲游戏
2、
3、
4、
5、
6、
7、
8、
9、
10
、
TOP10 重度游戏
1、
2、
3、
4、
5、
6、
7、
8、
9、
10
、

28. Rate of payment 10%~15%
ARPU 1$~2$
Life cycle 1~3 months
轻游戏成功的数据表现

29. 用户的来源
online offline
沃游戏

30. 用户付费的便捷性

31. 手机支付的用户覆盖面
1.1 billions mobile users

32. 客户服务

33. 游戏的测试和评估

34. 海外产品进中国的建议
localization
Partner

35. 2011年沃商店业务运营情况汇报
Chen Xiang
General Manager
China Unicom Wostore Game Center