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2015.11.27 - 11.30
2
The ultimate lifestyle show of the year
The ultimate social platform for Chinese HNWIs
The ultimate rendezvous of luxury...
About Hainan Rendez-Vous
PART.2 2015 Hainan Rendez-Vous
PART.1
Contents
• Brand Story
• Core Strength
• Review of past edi...
Hainan Rendez-Vous,
an interpretation of high-end lifestyle
During the 2009 Macau private jet exhibition, BluInc, the Sing...
 Customer Resource  HNWI Circle
 Geographical Advantage
 Media Resource  High-end Events
 Group Background
About Hai...
• Important strategic location in the South China Sea
• Identity advantage of international tourism island
• Core plate of...
High-end industries of Visun Group
•Hainan Rendez-Vous is a brand owned by Visun Group,
which was established in 1998. Aft...
*Only parts of cooperative brands are listed and names are listed at random
About Hainan Rendez-Vous: Core Strength
Custom...
VVIP with assets value of over 2 billion RMB
•Privileges enjoyed include: access to all exhibition area,
VVIP exclusive ar...
Art works field--investors
and collectors of antique
art works, famous curators
from home and abroad,
avant-garde artists,...
*Only parts of cooperative media are listed and names are listed at random
About Hainan Rendez-Vous: Core Strength
Media
R...
Rich planning and organizing experience regarding high-end activities
•China Rendez-Vous is organized by China Rendez-Vous...
1
st General Information
•2010.4.2-4.4
•Exhibitors: 150
•Visitors: Around 5000
Yacht
•The world’s top six yacht groups inc...
2
nd General Information
•2011.4.1-4.4
•Exhibitors: 185
•Visitors: Around 15000, among which more than 250 VIPs participat...
3
rd General Information
•2012.4.5-4.8
•Exhibitors: 200
•Visitors: around 20,000
Vast Scale
•230 international brands took...
4
th General Information
• 2013.3.30-4.2
• The total on-site order amount reached several billion yuan.
• The visitor flow...
5
th General Information
•2014.3.27-3.30
•This edition gathered more than 20 yacht brands including the world’s top five y...
About Hainan Rendez-Vous: Authoritative Data
Outstanding results obtained by China Rendez-Vous
•The accumulated transactio...
Part 2 2015 Hainan Rendez-Vous
• Theme Annotations
• Site Planning
• Italian Pavilion
• Highlight Events
• Invitation
• In...
2015 Hainan Rendez-Vous: Theme Annotations
DREAM · ART · LIFE
2015 Hainan Rendez-Vous
Nov 27-30, 2015
Sanya, China
2015 Hainan Rendez-Vous: Site Planning
Italian Pavilion
2015 Hainan Rendez-Vous will
have the Italian Pavilion for the
first time.
The Italian Pavilion is planne...
Alberto Bradanini
the Ambassador of Italy in China
Recently, World Capital interviewed
Mr. Alberto Bradanini, the
Ambassad...
Marco Casamonti
Desinger of Italian Pavilion
Marco Casamonti received his PhD
from the architecture faculty of
Genoa in 19...
Over a decade, APAX has dedicated ourselves in premium event
marketing service, event production, BTL marketing planning a...
Nov. 28
King’s Feast /
BAZAAR ART Night
Nov. 27
Opening
Ceremony
Nov. 26
Media Dinner
Nov. 29
Golf Tournaments
& Awards Di...
Media Dinner
Media dinner will be held at
night on Nov. 26, before the
official event begins. Media
dinner will welcome lo...
Opening Ceremony
The annual Hainan Rendez-Vous
always officially opens with such
a ceremony. People of all circles
will ge...
Official Opening
Gala Dinner
At the very evening of opening
ceremony of Hainan Rendez-
Vous, the organizer of the
exhibiti...
King’s Feast /
BAZAAR ART Night
This year, famous artist Ye
Yongqing will corporate with
top chefs to work on the menu
bas...
Every year, exhibitors and
sponsors of top brands from
the world gather together and
communicate here. They can
meet old f...
Art Show
In 2015 Hainan Rendez-Vous,
an art show combined with
ocean culture will be presented.
2015 Hainan Rendez-Vous: H...
Golf Tournaments
There will be golf tournaments
in the afternoons of Day 2 and
Day 3 in 2015 Hainan Rendez-
Vous for selec...
Golf Tournament
Awards Dinner
Golf Tournament Awards
Dinner will be held at night in
MGM Sanya. VIPs will be
invited to wi...
Superyacht Broker &
Charter Lunch
With the huge development of
yacht industry in China,
domestic superyacht brokers
are in...
Jet Forum
2015 Hainan Rendez-Vous will
invite top management people
in business jet industry to
exchange ideas with each o...
BLUE Plan
In 2015, we will launch the
“BLUE Plan” to promote
environmental protection of
the ocean.
Love the ocean and res...
• Compared with last year, the total amount of VIP and VVIP customers in 2015 will continue to be increased by 20% to 30%....
Real-name Invitations
• Members of Visun Royal Yacht Club;
• Members of over 30 national yacht clubs (members of yacht clu...
2015 Hainan Rendez-Vous: Integrated Communication Plan
Media
Communication
Schedule
2014. Dec – 2015.Apr 2015. May - Aug 2...
2015 Hainan Rendez-Vous: Integrated Communication Plan
Professional vertical media of yacht
Cooperation topics:
① Inverse ...
2015 Hainan Rendez-Vous: Official Media Partners
Participation
forms
Description of rights Brand categories
Exhibitor
To participate in the exhibition by
purchasing fixed ...
Single-Deck booth Double-Deck booth Special booth
Specifications:
•3m x 3m
•3m x 6m
•3m x 9m
•5m x 5m
Specifications:
•5m ...
The organizer provides the full
payment confirmation letter
01
Communicate for particip
ation intention
02Define requireme...
2015 Hainan Rendez-Vous: Contact Us
Website
www.china-rendezvous.com
Hotline
4008 609 695
Weibo
海天盛筵官方微博
WeChat
china-rend...
2015.11.27 - 11.30
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Tapping the HWNs market in China - Hainan, Nov 2015 : contact eric.cai@asiaharvest.sg for more info

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Selling to China HWNs with the excitement of a yachting lifestyle this Nov 2015

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Tapping the HWNs market in China - Hainan, Nov 2015 : contact eric.cai@asiaharvest.sg for more info

  1. 1. 2015.11.27 - 11.30
  2. 2. 2 The ultimate lifestyle show of the year The ultimate social platform for Chinese HNWIs The ultimate rendezvous of luxury lifestyle, international affluentials and business elites
  3. 3. About Hainan Rendez-Vous PART.2 2015 Hainan Rendez-Vous PART.1 Contents • Brand Story • Core Strength • Review of past editions • Authoritative Data About Hainan Rendez-VousPart 1
  4. 4. Hainan Rendez-Vous, an interpretation of high-end lifestyle During the 2009 Macau private jet exhibition, BluInc, the Singapore media group, received Mr. Wang Dafu, chairman of Visun Group. In the spare time, one of BluInc's staff mentioned accidentally to Mr. Wang that such a jet exhibition could also be held in Sanya. Immediately, Mr. Wang replied: "It would be too simple to only exhibit jets, yachts should also be included." As such, the outline of Hainan Rendez-Vous was formed. At the end of 2009, Mr. Lawrence Wang brought up the high-end exhibition concept integrating business jets, yachts, and luxury lifestyle; In April 2010, the first Hainan Rendez-Vous made its debut. After 5 years’ development, the panorama of Hainan Rendez-Vous gradually becomes clear. The world's top brands of business jets, yachts, sports cars, jewelry, artworks and high-end real estate tell their own brand stories to Chinese customers on the platform of Hainan Rendez-Vous. At the same time, it also provides the HNWIs of China an opportunity to develop into international culture and nurture the concept of lifestyle collection. Up till now, Hainan Rendez-Vous has become the symbol of China's luxury lifestyle exhibition. About Hainan Rendez-Vous: Brand Story Founder of Hainan Rendez-Vous, NPC member of Hainan Province,Chairman of Hainan Visun Real Estate Group Co., Ltd Message from Mr. Lawrence Wang: We have started the preparation for 2015 Hainan Rendez-Vous, and on behalf of the Visun Group, I’d like to make sincere invitations to the global brand exhibitors, cooperators, service providers and media friends, common concerns are needed eagerly and welcome to participate in the 6th Hainan Rendez-Vous to be held in Sanya in November, 2015.
  5. 5.  Customer Resource  HNWI Circle  Geographical Advantage  Media Resource  High-end Events  Group Background About Hainan Rendez-Vous: Core Strength
  6. 6. • Important strategic location in the South China Sea • Identity advantage of international tourism island • Core plate of Southeast Asian economy, gathering place for top celebrities in Asia HAINAN·SANYA Top geographical advantage in Asia About Hainan Rendez-Vous: Core Strength Geographical Advantage
  7. 7. High-end industries of Visun Group •Hainan Rendez-Vous is a brand owned by Visun Group, which was established in 1998. After 16 years' development, Visun Group now has become a comprehensive operator integrating tourism, real estates, business, hotels, yacht clubs, horsemanship clusb, Visun Royal Wine Club, property management service, sports competitions, culture and entertainment with total assets around 10 billion RMB. Meanwhile, subsidiaries of Visun Group safeguard the operation of Hainan Rendez-Vous. Support from society •Hainan Rendez-Vous is strongly supported by Sanya government and Hainan Tourism Development Commission. About Hainan Rendez-Vous: Core Strength Group Background
  8. 8. *Only parts of cooperative brands are listed and names are listed at random About Hainan Rendez-Vous: Core Strength Customer Resource
  9. 9. VVIP with assets value of over 2 billion RMB •Privileges enjoyed include: access to all exhibition area, VVIP exclusive area and all activities; business jet shuttle service; hotel reception by the organizer VIP with assets value of over 500 million RMB •Privileges enjoyed include: access to basic exhibition area and basic activities Data source: 2014 Wealth Report Beijing Guangzhou Shanghai Shenzhen Hangzhou Wenzhou Nanjing Suzhou Ningbo Chengdu TOP10 cities of HNWIs——invitation area About Hainan Rendez-Vous: Core Strength High Net Worth Individuals (HNWIs) Circle
  10. 10. Art works field--investors and collectors of antique art works, famous curators from home and abroad, avant-garde artists, etc., 24% Luxury field--buyers of business jets, super yachts, luxury cars and jewelry, 36% Pre IPO entrepreneurs-- recommended by VC firms, 6% Financial entrepreneurs of VC, PE, private banks etc., 9% Entrepreneurs and senior executives of listed companies, business leaders of private companies etc., 12% Entrepreneurs of IT, game, network, E- commerce and internet finance, 10% Government leaders, 3% Distribution of HNWIs About Hainan Rendez-Vous: Core Strength HNWIs Circle
  11. 11. *Only parts of cooperative media are listed and names are listed at random About Hainan Rendez-Vous: Core Strength Media Resource
  12. 12. Rich planning and organizing experience regarding high-end activities •China Rendez-Vous is organized by China Rendez-Vous Exhibition Co., Ltd., which provides services including complete event planning, professional invitation and media communication. It has also accumulated rich planning and executing experience regarding high-end activities via the previous 5 editions and is able to secure the promotion of exhibited brands during the event. High-end Events About Hainan Rendez-Vous: Core Strength
  13. 13. 1 st General Information •2010.4.2-4.4 •Exhibitors: 150 •Visitors: Around 5000 Yacht •The world’s top six yacht groups including Brunswick, Beneteau, Ferretti, Azimut-Benetti, Sunseeker and Princess gathered at Sanya, making it the first exhibition in China with the superyachts gathering on water. Business Jet •Airbus Corporate Jet and Boeing Business Jet, giants of the world’s business jet industry, made their debut in China publicly. The business jet brands covered famous types such as Airbus, Bombardier, Cessna, Boeing BBJ, Dassault Falcon, Gulfstream, Bell and Embraer. High-end Lifestyle •Display of Eurocoper, the first helicopter manufacturer in the world, and 12 world-top prestige cars, including Italian sports car brands Lamborghini and Ferrari, British brands Rolls-Royce and Jaguar and Land Rover and German brands Porsche and Mercedes-Benz AMG. There were also financial services brands represented by Deutsche Bank and foreign wine brands represented by Chivas Royal Salute and other world giants in different fields. About Hainan Rendez-Vous: Review of Previous Editions
  14. 14. 2 nd General Information •2011.4.1-4.4 •Exhibitors: 185 •Visitors: Around 15000, among which more than 250 VIPs participated in the event, fully reflecting its high-end feature that Hainan Rendez-Vous serves HNWIs. Yacht •Nearly 100 yachts were exhibited, including 10 superyachts over 24 meters in length. The world’s top six yacht groups, more than 20 international yacht brands and almost 100 well-known yachts gathered at Visun International Yacht wharf. Business Jet •15 fixed-wing aircrafts and 2 helicopters from world-famous business jet brands were shown simultaneously at Sanya Phoenix Airport. High-end Lifestyle •Luxury brands including LV, Chopard and Lamborghini were exhibited in succession. Meanwhile, golf region and “Art in Hainan” exhibition were newly added. About Hainan Rendez-Vous: Review of Previous Editions
  15. 15. 3 rd General Information •2012.4.5-4.8 •Exhibitors: 200 •Visitors: around 20,000 Vast Scale •230 international brands took part in the exhibition, more than 20 yacht brands from the world’s top 5 yacht groups were included. The exhibition area included 88,000 sqm water area and 32,000 sqm land area, expanded by almost a third compared with the previous year. Good News from the Exhibitors •The sales volume of Yihong Yacht was over 25 million yuan, Sunseeker 130 million yuan, Visun Group about 60 million yuan, Speedomarine sold 2 yachts, Beneteau cooperated with Visun Royal Yacht Club and sold a sailing yacht Sense 55, about 6 million yuan. Industry Impacts •First private jet industry forum was held successfully in the edition. The world’s luxury yacht manufacturer brand Hatteras announced its access into Chinese market. About Hainan Rendez-Vous: Review of Previous Editions
  16. 16. 4 th General Information • 2013.3.30-4.2 • The total on-site order amount reached several billion yuan. • The visitor flow surpassed 20,000, which created a new record in history. Updated Scale •Monaco Yacht Club delegation came to the exhibition for the first time, and French Government sent a delegation composed of the most representative and top brands to the exhibition again. Yacht •The world’s most advanced European and American shipyards brought 130 yachts and over 200 exhibitors set up booths in the main exhibition area, including top superyachts brands Lürssen, Oceanco, Royal Huisman, Feadship and so on. Business Jet and High-end Lifestyle •Well-known business jet brands presented their jets at Sanya airport. McLaren exhibited its new P1 sports car. Besides, different types of modern cars including Aston Martin, Ferrari, Rolls-Royce and Lamborghini were also on displayed. About Hainan Rendez-Vous: Review of Previous Editions
  17. 17. 5 th General Information •2014.3.27-3.30 •This edition gathered more than 20 yacht brands including the world’s top five yacht groups and more than 130 yachts. •It attracted 23000 people including 13000 VIPs. •29 yachts and 3 business jets were sold during the exhibition, order amount totaling 800 million RMB. Yacht •Transactions were made with Antares series of Beneteau, Monte Carlo, Sunreef, Jetpon, Yihong and Martello, and the on-site total order amount was over 10 yachts. Business Jet and High-end Lifestyle •A number of customers reached intended cooperation with world’s top aircraft manufacturers such as EMBRAER and Bombardier. On the very first day of sports car exhibition, a Pagani supercar was sold at over 23 million yuan. Manli Jewelry took part in the exhibition for the first time and one of its pearl necklaces named “Waterfall” was sold at the price of 2.88 million RMB About Hainan Rendez-Vous: Review of Previous Editions
  18. 18. About Hainan Rendez-Vous: Authoritative Data Outstanding results obtained by China Rendez-Vous •The accumulated transaction amount reaches tens of billion RMB. •There are more than 300 brands for exhibitors, with the customer’s c ontract extension rate higher than 85%. •The accumulated person-time coming to the exhibition reaches 100 thousand. Number of visitors Media Value Number of VVIPs
  19. 19. Part 2 2015 Hainan Rendez-Vous • Theme Annotations • Site Planning • Italian Pavilion • Highlight Events • Invitation • Integrated Communication • Participation Forms • Booth Type • Corporation Process • Contact Us
  20. 20. 2015 Hainan Rendez-Vous: Theme Annotations DREAM · ART · LIFE 2015 Hainan Rendez-Vous Nov 27-30, 2015 Sanya, China
  21. 21. 2015 Hainan Rendez-Vous: Site Planning
  22. 22. Italian Pavilion 2015 Hainan Rendez-Vous will have the Italian Pavilion for the first time. The Italian Pavilion is planned to include Exhibition Area, VVIP Reception and Negotiation Area, Italian Food, Fashion Boutiques and Furnishings. 2015 Hainan Rendez-Vous: Italian Pavilion
  23. 23. Alberto Bradanini the Ambassador of Italy in China Recently, World Capital interviewed Mr. Alberto Bradanini, the Ambassador of Italy in China, who revealed the reasons and expectations of this corporation. Highlight 1: The potential market and popularity of Italian culture and brands are growing in China. Italian brands are always leading the top fashion all over the world and Chinese customers have realized the popularity and superiority of products made in Italy. It is estimated that in the near future, creative Italian products will have a significate growth in China. Highlight 2: Hainan is like a bridge connecting the economical corporation between Italy and China, creating more diversity and convenience. Mr. Alberto Bradanini mentioned in the interview that Hainan is playing an important role in the development of tourism in China and it has similar weather as in Italy since both have tropic/ temperate weather on islands. Various Italian culture is helpful in boosting tourism in Hainan and the exemption license in Hainan will help promote Italian products and relating services. Highlight 3: Italian Pavilion in 2015 Hainan Rendez-Vous will build up a platform to promote high quality Italian products in China. Mr. Alberto Bradanini stated that on one hand, Hainan Rendez-Vous not only provides an advantageous platform for Hainan but also helps promote the marine industry and lifestyle in China. On the other hand, the Italian Pavilion will let Chinese customers have a close look at the unique and exquisite Italian products, as well as Italian traditions, culture and style. In addition, Mr. Alberto Bradanini also emphasized that 2015 Hainan Rendez-Vous will actually has an effect on helping Italian brands gain support from Chinese government, which will lead to the possibilities of building up distribution network in China. 2015 Hainan Rendez-Vous: Italian Pavilion Italian Pavilion
  24. 24. Marco Casamonti Desinger of Italian Pavilion Marco Casamonti received his PhD from the architecture faculty of Genoa in 1994. In 1988, he co- founded Studio Archea with Laura Andreini and Giovanni Polazzi, starting his design business. He and Studio Archea attended many domestic and foreign architecture bids and consultation events and won many awards. Since 2006, Studio Archea has attended many competitive biddings in China, for example, the Changsha Meixihu International Culture & Art Centre in 2011. Italian Pavilion 2015 Hainan Rendez-Vous: Italian Pavilion
  25. 25. Over a decade, APAX has dedicated ourselves in premium event marketing service, event production, BTL marketing planning and management. Today, APAX is known as one of the leading event marketing agencies in Asia Pacific region, with 4 offices and partners in Europe and America. APAX’s philosophy comes from the ‘Purple Triangle’ that was inspired from the capital letter ‘A’. In architecture design, it is the most stable form, which is the foundation to challenge height and safety. 2015 Hainan Rendez-Vous: Event Management Partner
  26. 26. Nov. 28 King’s Feast / BAZAAR ART Night Nov. 27 Opening Ceremony Nov. 26 Media Dinner Nov. 29 Golf Tournaments & Awards Dinner Nov. 29 Superyacht Broker & Charter Lunch / Jet Forum Nov. 27 Official Opening Gala Dinner & After Party 2015 Hainan Rendez-Vous: Highlight Events
  27. 27. Media Dinner Media dinner will be held at night on Nov. 26, before the official event begins. Media dinner will welcome local & foreign media representatives. 2015 Hainan Rendez-Vous: Highlight Events
  28. 28. Opening Ceremony The annual Hainan Rendez-Vous always officially opens with such a ceremony. People of all circles will get together in Sanya and enjoy the long-awaited feast. 2015 Hainan Rendez-Vous: Highlight Events
  29. 29. Official Opening Gala Dinner At the very evening of opening ceremony of Hainan Rendez- Vous, the organizer of the exhibition will sincerely invite exhibitors, sponsors, HNWIs, media and friends from all walks of life to inaugurate the grand new edition of Hainan Rendez-Vous. 2015 Hainan Rendez-Vous: Highlight Events
  30. 30. King’s Feast / BAZAAR ART Night This year, famous artist Ye Yongqing will corporate with top chefs to work on the menu based on a certain theme. King’s Feast/ BAZAAR ART night will be great chance to promote domestic and foreign art and quality life. 2015 Hainan Rendez-Vous: Highlight Events
  31. 31. Every year, exhibitors and sponsors of top brands from the world gather together and communicate here. They can meet old friends cheerfully and also make more new friends so as to enlarge their social circle. Exhibitor Party 2015 Hainan Rendez-Vous: Highlight Events
  32. 32. Art Show In 2015 Hainan Rendez-Vous, an art show combined with ocean culture will be presented. 2015 Hainan Rendez-Vous: Highlight Events
  33. 33. Golf Tournaments There will be golf tournaments in the afternoons of Day 2 and Day 3 in 2015 Hainan Rendez- Vous for selected VIPs and yacht club members. 2015 Hainan Rendez-Vous: Highlight Events
  34. 34. Golf Tournament Awards Dinner Golf Tournament Awards Dinner will be held at night in MGM Sanya. VIPs will be invited to witness the glory of all the winners, while enjoying the delicious food. 2015 Hainan Rendez-Vous: Highlight Events
  35. 35. Superyacht Broker & Charter Lunch With the huge development of yacht industry in China, domestic superyacht brokers are in urgent need. 2015 Hainan Rendez-Vous will invite top superyacht brokers to exchange ideas with each other and work together to promote the development of yacht industry in China. 2015 Hainan Rendez-Vous: Highlight Events
  36. 36. Jet Forum 2015 Hainan Rendez-Vous will invite top management people in business jet industry to exchange ideas with each other and work together to promote the development of business jet industry in China. 2015 Hainan Rendez-Vous: Highlight Events
  37. 37. BLUE Plan In 2015, we will launch the “BLUE Plan” to promote environmental protection of the ocean. Love the ocean and respect the ocean! 2015 Hainan Rendez-Vous: Highlight Events
  38. 38. • Compared with last year, the total amount of VIP and VVIP customers in 2015 will continue to be increased by 20% to 30%. • Region distribution: 70% of the guests are from Mainland (65% of the guests come from first-tier metropolis such as Beijing, Shanghai, Guangzhou and Shenzhen, 35% are HNWIs from second-tier and third-tier cities), and 30% of them are from Hong Kong, Macao and Taiwan as well as overseas Chinese entrepreneurs. • Gender: 60% are males and 40% are females. • Age: 49% of them are 35 to 50 years old and 43% of them are over 50 years old, and the others cover 8%. • Total assets (RMB): 18% have more than 5 billion RMB, 37% of them have 2 billion to 5 billion RMB and 38% of them have 100 million to 2 billion RMB and those with less than 100 million account for 7%. 35 to 50 years old 49% Over 50 years old, 43% Others, 8% More than 5 billion yuan, 18% 2 billion to 5 billion yuan, 100 million to 2 billion yuan, 38% Less than 100 million, 7% 2015 Hainan Rendez-Vous: Invitation
  39. 39. Real-name Invitations • Members of Visun Royal Yacht Club; • Members of over 30 national yacht clubs (members of yacht clubs from Shanghai, Qingdao, Dalian, Guangzhou, Shenzhen, etc); • Top private lounges and high-end clubs • World’s private banks and account department of VIP credit cards; • High-end customers of exhibited brands (loyal customers and potential buyers of yachts, business jets and upper-scale lifestyle brands); • Customers of five-star hotels in Hainan (InterContinental hotel, Ritz-Carlton hotel, Mandarin Oriental hotel, Banyan Tree hotel and etc.); • Official institutions of cooperation (EMBAs, MBAs and etc.); • Listed companies and enterprises about to launch IPO • Cooperative invitation to high-end professional media; • Other invitation channels 2015 Hainan Rendez-Vous: Invitation
  40. 40. 2015 Hainan Rendez-Vous: Integrated Communication Plan Media Communication Schedule 2014. Dec – 2015.Apr 2015. May - Aug 2015. Sep - Dec After Dec 2015 Warm-up period of promotion Persistent period High-frequency communication period Follow-up report • Media Salon in various cities • Up-to-date news announcement • Press release • Media Salon • To fully report the themes, highlights, main visual image of 2015 Hainan Rendez-Vous • To persistently report 2015 Hainan Rendez-Vous To create topics from various angles • To make suspense continuously so as to attract target consumers • Follow-up report after the exhibition • To let the public understand deeper about Hainan Rendez-Vous and unravel the previous suspense
  41. 41. 2015 Hainan Rendez-Vous: Integrated Communication Plan Professional vertical media of yacht Cooperation topics: ① Inverse evolution: the coming of China’s sea era ② China’s yacht map ③ The next decade of China’s yacht industry ④ The combination of yacht and art ⑤ Stock taking of yacht estate ⑥ The glamorous turn from made in China to made for China of yacht brands Professional vertical media of business jet Cooperation topics: ① One and a half hours=2 billion ② How luxury and high-end brands to break the ice in Chinese market through activities ③ The 3.0 era of high-end brands Focus on the theme “DREAM·ART·LIFE”, we will launch promotional topics according to various needs from different target customers HNWIs ① A hundred years of vicissitude of Chinese aristocratic life ② Rare species – Chinese aristocrats ③ Creative VC models and opportunities brought by Hainan Rendez-Vous Government ① The six years of mutual rise of Sanya and Hainan Rendez-Vous ② To promote the connection of friendly cities between Sanya and Viareggio of Italy via the bridge constructed by Hainan Rendez-Vous Exhibitors Public ① Inspiring stories of successful people, exclusive interviews and video promotion ② Dreamer: Rendez-Vous opens a window for the public to the world ③ Dream enjoyer: Rendez-Vous promotes the healthy and noble life concept and lifestyle of HNWIs ④ From dreamer to dream enjoyer Target customers Media proportion (plan) Promotion of Hainan Rendez-Vous 10% Promotion of yacht brands 30% Promotion of business jet brands 25% High-end lifestyle 25% Others 10%
  42. 42. 2015 Hainan Rendez-Vous: Official Media Partners
  43. 43. Participation forms Description of rights Brand categories Exhibitor To participate in the exhibition by purchasing fixed booth Yacht, business jet, luxury, car, real estate, art work, etc. Sponsor Sole brand cash sponsor, exclusive in the same category Jewelry, watch, wine, financial institution, hotel, car, medical treatment and health, household appliances, art and culture and etc. 2015 Hainan Rendez-Vous: Participation Forms
  44. 44. Single-Deck booth Double-Deck booth Special booth Specifications: •3m x 3m •3m x 6m •3m x 9m •5m x 5m Specifications: •5m x 5m Specifications: •Open space (according to ac tual demand) 2015 Hainan Rendez-Vous: Booth Types
  45. 45. The organizer provides the full payment confirmation letter 01 Communicate for particip ation intention 02Define requirements and sign a intent letter 03 Sign the formal contract and pay the deposit The participant makes the resid ual payment (within 20 days aft er the contract signing) 04 The organizer confirms the exhibition service content 05 06 2015 Hainan Rendez-Vous: Corporation Process
  46. 46. 2015 Hainan Rendez-Vous: Contact Us Website www.china-rendezvous.com Hotline 4008 609 695 Weibo 海天盛筵官方微博 WeChat china-rendezvous Instagram visunhrv Facebook Hainan VISUN Rendez-Vous Email hnrv@china-rendezvous.com
  47. 47. 2015.11.27 - 11.30

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