5. Which do you think would work
better, the brilliant execution of a
flawed strategy, or the flawed
execution of a brilliant one?
6. In business, it’s the flawed
execution of a brilliant strategy
that usually wins the day.
7.
8.
9.
10.
11.
12.
13.
14. Every business owner
is on the inside,
looking out, and what
they see is entirely
different from what
their customers see.
Customers are on the
outside, looking in.
34. “What has been will be again,
what has been done will be done
again; there is nothing new under
the sun.” ~King Solomon
35. “A smart man makes a mistake, learns
from it, and never makes that mistake
again. A wise man finds a smart man
and learns from him how to avoid that
mistake altogether.” ~ John Young
36. Step1
• Find a parallel but unrelated business which
has a problem with similar defining
characteristics to the problem for which
you would like to develop an innovative
model.
• Note* Parallel Problem NOT Parallel
Industry*
37. Step 2
• Look at how the parallel but unrelated
business overcame the obstacle.
38. Step 3
• Adapt their proven technology to your own
business category.
39. • First question will be “what’s my sword in the
stone?” What am I trying to make happen?
The focal idea. The axis around which all else
revolves; always tied to core values
• The second question you must ask is what is
my limiting factor?
• Third question is what are my blind spots?
41. Henry Ford
•Henry Did Not Invent The First
Automobile
•Gottlieb Daimler and Karl Benz
in 1886
•2000 manufactures proceded
Henry Ford
•Henry's Sword In The Stone was
to sell automobiles at $795
•Overhead Rail, Hook and
Disassembly Line
•In 1908 Ford Motor Company
introduced the Model T for $850
selling nearly 15,500,000 by 1920
for as low as $280
42.
43.
44.
45. What Are You Trying to
Make Happen?
What Are The
Objections?
What Are The Limiting
Factors?
Do You Have Any
Unleveraged Assets?
What Does
The Customer
Care About?
54. Character Diamond:
Core Values & Personality Traits
That Determine How The Business Owner
David Freeman
3.Sees The World
55.
56.
57. Elements Your Character Diamond
Must Have
1. Strong Traits (Amped Up) - get remembered.
2. Must have at least 3 defining characteristics.
3. Duality - Skewed opposites - Conflict raises
interest.
4. Relatable - who will you attract to your tribe?
5. You must also be believable, authentic,
humanistic.
61. Word Flags
• Unexpected
• Memorable Name
• Word or phrase that customers will
voluntarily mention in their efforts to be
friendly or connect with you.
• Forrest Gump – Many Word Flags
• Forrest Gump – Different Language Tone
75. How Do You Hire?
• Hire those who have already been
trained by their parents.
• If you see someone that is great
OFFER THAT PERSON A JOB.
• Zappos offers $2,000 to quit.
• If a candidate doesn’t reflect your
core values DO NOT HIRE THAT
PERSON.
• Create a place people want to
work.
76. What Is Your Close Ratio?
Are You Talking People In To Buying
From You Or Are You Talking People
Out Of Buying From You?
Editor's Notes
Business owners write down all the competitors in your category. Non business owners will pick two businesses to write down all comoeditors they can think of. I will not ask for their sales volume.
Who do you buy from? Why do you buy what you buy from who you buy? Do you know?
People buy from people. Each of you were given a fictions situation and you bought from who felt the best. We buy from who we like know, trust & feel the best about be this person in your business and in your advertising and you’ll attract a wealth of customers.
