10. D I F F E R E N T I A T
E B A S E D O N :
• Niche
• Voice
• Message
• Passion
• Skillset
• Location
11. S P E C I A L I Z E D C O N T E N T
I S W I N N I N G
2 - 3x the growth
Specialization = Perceived Expertise
12. D I F F E R E N T I A T O R S B Y T O P I C
• Chris Wark - Cancer
• Izabella Wentz - Thyroid
• Michael Breus - Sleep
• Genevieve Howland - Pregnancy
• Libby Darnell - EMFs
13. D I F F E R E N T I A T O R S B Y T Y P E
• Mark Sisson - Written Articles
• Tim Ferris - Podcasting
• Christa Orecchio - Video
• Robin Oppenshaw - Webinars
• Mary Shenouda - Social Media
14. G R O W T H S T R A T E G I E S
W H A T ’ S W O R K I N G R I G H T N O W …
• Cornerstone Content
• Content Outreach
• Content Repurposing
• Content Promotion
• Caring
• Balance
15. C R E A T E
C O R N E R S T O N E
C O N T E N T
17. C O R N E R S T O N E C O N T E N T T I P S
• Most important content on site
• In depth articles
• A unique perspective
• Connect the dots
• Lots of resources
• Link to high quality sources (people at Mindshare)
18. C O N T E N T O U T R E A C H
• Guest posting
• Podcast interviews
• Summits and Docuseries
• Webinars
• Major publications
• HARO
21. C O N T E N T
R E P U R P O S I N G
• Blog posts
• Ebooks
• Quick Start Guides
• Audio
• Video
• Opt-Ins
• Webinars
• Interviews
• Slide decks
• Social Media
22. C O N T E N T
P R O M O T I O N
• Email
• Social Media
• Networking
• Funnels
23. C A R E … A L O T
• Blog Comments
• Social Media
• Reader Emails
• Answer Questions
Engage with your audience…
25. R U N L I F E L I K E Y O U W O U L D A
B U S I N E S S
• Measurable metrics of success
• Delegate more
• Systematize everything
• Solve for reduced stress as the variable (planned time for things = less mental
stress)
• Require independence
• Short and long term goals and objectives (monthly, yearly)
• Paid time off and regular vacation
• “You were made to do hard things”
26. Clarify your message, have a laser focus of who
you help and how, write to one person… and
connect the dots where others don’t see them.
We look forward to watching you change the world!
Final Thoughts…
27. R E S O U R C E S :
W E L L N E S S M A M A . C O M / M I N D S H A R E
Questions?