Dr William Branch\'s plenary presentation at the International Conference on Communication in Healthcare

2. . If I was Going to Die If I was going to die, And I just had a couple of weeks, Or months, Or whatever, I would just have to, You know, Prepare. You know, Because we all going, You know, All my loved ones, You know, I just don't want mine to be suffering. Branch WT, Jr, Torke, AM. If I Was Going to Die. J Gen Inter Med. 2006; 21: 96-98

3. TEACHING PROFESSIONAL VALUES “In theory, this cannot be done in practice…”

29. Branch WT Jr , Frankel R , Gracey CF , Haidet PM , Weissmann PF , Cantey P , Mitchell GA , Inui TS . A good clinician and a caring person: longitudinal faculty development and the enhancement of the human dimensions of care. Acad Med 2009; 84: 117-25.

31. Results: Humanistic Teaching Evaluation Instrument Absolute Differences Subjects vs. Wilcoxon Qualities Controls p – Value Examples Branch WT Jr , Frankel R , Gracey CF , et al. A good clinician and a caring person: longitudinal faculty development and the enhancement of the human dimensions of care. Acad Med 2009; 84: 117-25. Branch WT Jr , Frankel R , Gracey CF , Haidet PM , Weissmann PF , Cantey P , Mitchell GA , Inui TS . A good clinician and a caring person: longitudinal faculty development and the enhancement of the human dimensions of care. Acad Med 2009; 84: 117-25. Inspires me to grow personally and professionally 10% .0018 Actively uses teaching opportunities to illustrate humanistic care 15% <.0001 Stimulates reflection by the team on our approach to the patient 13% <.0001 Serves as outstanding role model for how to build strong relationships with learners as well as patients 13% .0004 Explicitly teaches communication and relationship-building skills 14% .0014