1. A Center for Learning... A Community for Sharing…A Hub for Professional Growth
www.InsuranceCommunityCenter.com
4 Ways to Get Exposure!
2013
Advertising
Information
Advertise with the
Insurance Community
to Gain Access to
Broker / Agents across
the country
Insurance Community
78-365 Highway 111, Suite 388 - La Quinta, CA 92253
www.InsuranceCommunityCenter.com - Advertise@InsuranceCommunityCenter.com - 760-625-1295
2. ABOUT THE COMMUNITY
About The Insurance Community
The Community is free to anyone who wants to learn about insurance which would include:
Insurance brokers/agents, insurance companies, risk managers, insurance adjusters,
and anyone else who wants to understand the industry.
The community is an open resource that provides a variety of learning tools including:
Monthly informational webinars; extensive glossary of terms; insurance quizzes to test for proficiency
in specific insurance topics; insurance newsletters on timely insurance topics; insurance news
feeds; and the opportunity to ask questions on the site to experts in the field and receive an
answer within 72 hours.
What this means to YOU as an advertiser:
Your products and services will be viewed and recognized by agents & brokers
who want quality education and care about professional development.
Our email distribution is sent to more than 60,000 people monthly:
Emails are also sent out via many associations all of whom have
large networks.
2013 Advertising Information
3. COMMUNITY RESOURCES
Connect with a highly educated, professional audience to help grow
your business.
The Insurance Community offers a full menu of products and services
all designed to increase knowledge and improve bottom line profits:
- Monthly “timely topic” webinars dealing with immediate issues and changes in the industry to
make certain our community is current and ahead of the power curve
- Weekly Insurance Quiz Flashes for agencies to utilize in assessing their staff
- Monthly Newsletters on important and current issues/trends
- Articles
- Questions & Answers
- Glossary of Terms
2013 Advertising Information
4. ABOUT THE UNIVERSITY
About The University
The Insurance Community University provides
the industry with higher education and
specifically designed insurance training tools.
There is an annual tuition for the University which
allows students to attend all classes, utilize the
materials, training and sales tools. University
students benefit from a wealth of education resources
including free monthly webinars on specific insurance
topics that qualify for CE in many states.
The University has a library of products for higher
learning including: Audio Presentations on insurance
topics, Powerpoint Presentations, Insurance
Exposure/Coverage Checklists, Insurance Quizzes
(Test and Learn) to determine insurance proficiency
for existing staff and new hires.
2013 Advertising Information
5. UNIVERSITY RESOURCES
The Insurance Community University is the Education & Training Arm
of the Insurance Community.
University students get access to more valuable resources than the free
Community. Those additional resources include:
- Education Webinars that qualify for CE in several states
- Insurance Tests for assessing internal staff and use for hiring competent new staff
- Insurance Coverage/Exposure Checklists by line of insurance and category of risk
- PowerPoint Presentations for internal training and utilization in
prospective sales presentations for the agent/broker
- A Library of Archived Webinars. CE webinars must be taken in
real time in order to receive CE credit. All webinars are archived
to access at any time for individuals to view the presentations.
2013 Advertising Information
6. ADVERTISING WITH US
Connect with Agents Nationally to
Promote your Products & Expand Your Business
For You
The Community agents are here because they value education and
professional development. What this means to you is direct access to a higher caliber of people that
will help you grow your business. In Education Webinars, Quiz Flashes, Blogs, and Business Tools and
throughout their interaction your company’s presence will be seen through banner ads and sponsorship
of products and webinars.
For our Subscribers
The Insurance Community is a Community for Sharing, a Center for Learning, and a Hub for Professional
Growth. Our members care about learning, enhancing their professional development and are the type
of agents you want to appoint.
WEBINARS NEWSLETTERS WEBSITE PRODUCTS
2013 Advertising Information
7. STATISTICS AND ANALYTICS
We drive traffic to our website by offering valuable content and
connecting weekly with our subscribers.
Monthly Visits:
The Community averages more than 45,000 impressions monthly
Email Distribution:
- Our email distribution list is more than 60,000+ subscribers
- Emails are also sent out via many associations all of whom have large networks.
Ad Click Throughs:
The click through on ads is between 20-25%
Note: Better than the industry average
Highest Traffic Areas of the Website:
- Community & University Homepages
- Webinar Calendar
- QuizFlash Topics
- Articles
- RSS News Feeds
- Insurance Glossary
2013 Advertising Information
8. WEBINAR SPONSORSHIP
Webinar Calendar Ad Webinar sponsorships
200x117 sell quickly.
Click here to view list
of available webinars to
sponsor
Best Value & Highest Visibility for your Company is to Sponsor Webinars
Your company is recognized for sponsoring a webinar developed and taught by an Insurance
Community Instructor and gains visibility as relates to company products and services offered.
Benefits include:
- Your Company is Sole Sponsor
- Logo shown on the Webinar Calendar page
- Logo placed within Webinar reminder email
- Logo placed within QuizFlash promotion email for the Webinar
- Logo placed on QuizFlash page for the webinar topic
- Logo placed at the bottom corner of presentation slides (to appear throughout webinar)
- Webinar is archived so your clients & staff can watch later
Webinar Sponsorship ($1,000 per webinar)
9. WEBINAR TOPICS
6 CATEGORIES
COMMERCIAL LINES PERSONAL LINES EMPLOYEE CONTRACTORS AGRICULTURE OTHER
BENEFITS/LIFE
Business Auto Policy Business in the Home Annuities Builders Risk Agricultural Equipment Breakdown Errors & Omissions
Bonds Condominiums Disability Construction Contracts Agricultural Output Policy (AgOP) Ethics
Business Income 5 Key Homeowners FMLA Construction Liability Crop
Business Income Worksheets Integrated Disability Installation/Equipment Equine
Certificates & Additional Flood Life Owner Controlled Insur- Farm Liability
Insureds ance Program (OCIP)
& Contractor Controlled
Insurance Program
(CCIP)
Commercial General Liability Personal Auto Policy Voluntary Benefits Farm Property
Commercial Property Traps & Tricks of Livestock
Personal Auto
Crime Traps & Tricks of Farm Auto
Homeowners
Cyber Liability Wineries
Difference in Conditions (DIC)
Directors & Officers
Earthquake/DIC (PL/CL)
Executive (EPLI, Fiduciary, EBL) Webinars are the Best Way for your Company to Gain the
Equipment Breakdown
How To Insure the Manufacturer
Highest Visibility & Attract New Business
Intellectual Property
Leases Your company is recognized for sponsoring a webinar developed and
Products Liability/Products
Recall
taught by an Insurance Community Instructor. This is an opportunity for
Professional Liability your business to promote a product / service related to the webinar topic.
Proposals/Submissions
Trucking
Umbrella/Excess
Website Review
Workers Compensation An effective way to maximize visibility is to sponsor a webinar and
a related coverage & exposure checklist.
10. NEWSLETTER TOPIC CALENDAR
Month Newsletter Topic About the Newsletter
January Professional Liability Each month, the Insurance Community
will feature stories and products relating
February Contractors / Construction
to a specific line of insurance or
March Agribusiness niche market.
April Gotcha! E&O / Coverage Gaps
Also included will be articles on timely
May Homeowners
topics. Your company has an
June Disasters opportunity to purchase advertising to
July Life & Health profile your products and services.
August Commercial Property Our email distribution list contains
more than 60,000 brokers and agents.
September IP/Cyber Insurance
October Workers Comp
November Commercial Liability
December Reinsurance
2013 Advertising Information
Deadline
Images, Links, and Company information required by the 24th of each month prior to email send date.
11. ADVERTISING - NEWSLETTER
Our email distribution
has more than 60,000
subscribers monthly
Top Ad Leaderboard
998x100 (safe-zone area 970x80)
Top Leaderboard / Header -- $500
TBA 998x100 (safe-zone area 970x80)
Side Ad or Medium Rectangle -- $300
Side Ad Medium Rectangle
TBA 300x160 (safe-zone area 275x140)
300x160 (safe-zone area 275x140)
Bottom Leaderboard / Footer -- $200
TBA 998x100 (safe-zone area 970x80)
Ad Specs
Newsletters are
archived for later File Size Not to exceed 10mb
viewing and the Formats JPEG, TIFF, PSD, GIF, PNG
ads remain Duration One Newsletter
Link to Newsletters Page
Click here
Deadline
Images, Links, and Company information required by the 24th of each month prior to email send date.
12. ADVERTISING
COMMUNITY HOMEPAGE
Top Ad Leaderboard Annual Rates:
998x100 (safe-zone area 970x80)
Top Leaderboard / Header $3,000
998x100 (safe-zone area 970x80)
Side Ad Medium Rectangle
300x160 (safe-zone area 275x140) Side Ad or Medium Rectangle $2,000
300x160 (safe-zone area 275x140)
Bottom Leaderboard / Footer $1,000
Ad Specs 998x100 (safe-zone area 970x80)
File Size Not to exceed
10mb
Formats JPEG, TIFF,
PSD, GIF, PNG Advertising purchased
appears on both the
Geo Provide us the Community and
Targeting state you want University Webpages
exposure in
Duration Adverts run for
one month, six
months or one
year.
Link to Community
Click here
Deadline
Images, Links, and Company information required by the 24th of each month prior to email send date.
13. ADVERSTISING
UNIVERSITY HOMEPAGE
Top Ad Leaderboard
998x100 (safe-zone area 970x80)
Advertising purchased
appears on both the
Community and
University Webpages
Link to University
Click here
Deadline
Images, Links, and Company information required by the 24th of each month prior to email send date.
14. ADVERTISING
ARTICLES PAGE
Top Leaderboard / Header $1,000
Top Ad Leaderboard
998x100 (safe-zone area 970x80)
Advert Info:
File Size Not to exceed
10mb
Formats JPEG, TIFF,
PSD, GIF, PNG
Geo Choose which
Targeting states you’d like
to target
Duration Adverts run for
one month,
six months or
one year.
Link to Articles Page
Click here
Deadline
Images, Links, and Company information required by the 24th of each month prior to email send date.
15. ADVERTISING
RSS FEEDS PAGE
Top Leaderboard / Header $1,000
Top Ad Leaderboard
998x100 (safe-zone area 970x80)
Advert Info:
File Size Not to exceed
10mb
Formats JPEG, TIFF,
PSD, GIF, PNG
Geo Choose which
Targeting states you’d like
to target
Duration Adverts run for
one month,
six months or
one year.
Link to RSS Feeds Page
Click here
Deadline
Images, Links, and Company information required by the 24th of each month prior to email send date.
16. ADVERTISING
GLOSSARY PAGE
Top Leaderboard / Header $1,000
998x100 (safe-zone area 970x80)
Top Ad Leaderboard
998x100 (safe-zone area 970x80)
Advert Info:
File Size Not to exceed
10mb
Formats JPEG, TIFF,
PSD, GIF, PNG
Geo Choose which
Targeting states you’d like
to target
Duration Adverts run for
one month,
six months or
one year.
Link to Glossary Page
Click here
Deadline
Images, Links, and Company information required by the 24th of each month prior to email send date.
17. PRODUCTS
COVERAGE & EXPOSURE CHECKLISTS
Your company can sponsor any of the following
Insurance Coverage & Exposure Checklists.
- Builder’s Risk
- Business Income
- Condominium
- Contractors Exposure
- Crime When your company sponsors a
- Directors & Officers
- EPLI
Coverage & Exposure Checklist,
- Fiduciary Liability you get the following benefits:
- File Audit Specifications - Your Company logo on the webpage for the
- Garage Coverage Checklist
- Homeowners - Your Company logo on the Coverage Checklist
- Lease Exposure file that is downloaded by users
- Personal Auto Policy - Helping Agents reduce Errors & Omissions
- Pollution Legal Liability/Remediation exposures
- Residence - Helping Agents round out accounts
- Umbrella Excess - Protecting consumers by making sure that proper
- Wineries Exposures and Insurance Solutions coverages are in place
- Workers Compensation
Link to Checklist Page
Click here
Coverage Checklists ($1,000 per checklist)
18. SHOWCASE &
PRODUCT ROLLOUT WEBINARS
Three Types Public Showcase Preferred Provider Product Rollout
Showcase
You are the presenter This is where your
You are the presenter company has a new or
Webinar is marketed updated product that
to your agents Your company is you’d like to rollout to
listed as a recommended your appointed agents
Webinar is marketed to service provider
community members and You are the presenter
60,000+ subscribers Webinar is marketed to
community members The webinar is
and 60,000+ marketed to your
subscribers agents only
Revenue sharing Webinars may
for new business that quality for CE credit
originated from our
presentation /
website link
19. SHOWCASE WEBINARS
PUBLIC
Showcase Your Brand & New Products
Showcase Webinars provide exposure for your
products, increase your company’s visibility,
and train your agents and staff remotely at their
Public Showcase
convenience.
Benefits include:
- Free to all participants
- Marketed to your agents and community members / subscribers
- 500 Maximum participants per Showcase, Additional session is available in the afternoon
- 1 hour presentation, No CE
- Your company is sole sponsor
- Logo shown on the Free Community Webinar page
- Logo placed on Webinar reminder email
- Logo is placed at the corner of the presentation slides to appear throughout webinar
- Discounts available if advertising is purchased
- Webinar is archived so your clients & staff can watch at any time
Link to Showcase Page
Click here
Public Showcase ($1,000 per showcase)
20. SHOWCASE WEBINARS
PREFERRED PROVIDER
Showcase Your Brand & be the
Community’s Preferred
Service Provider
The Insurance Community endorses and promotes
your brand / services in exchange for sales that are Preferred Provider
generated from links and showcase webinars Showcase
Benefits include:
- Your Company is listed as our recommended service provider
- Free to all participants
- Marketed to your clients and community members / subscribers
- 500 Maximum participants
- 1 hour presentation, No CE
- Logo shown on the Free Community Webinar page
- Logo placed on Webinar reminder email
- Logo is placed at the corner of the presentation slides to appear throughout webinar
- Discounts available if advertising is purchased
- Webinar is archived so your clients & staff can watch at any time
- To be our preferred service provider, a minimum of two
Showcase webinars must be purchased
Link to Showcase Page
Click here
Preferred Provider Showcase ($1,500 per webinar)
21. SHOWCASE WEBINARS
PRODUCT ROLLOUT
Rollout New or Updated Products
to your Appointed Agents & Staff
Your company has a new or updated product that you’d
like to rollout to your appointed agents for training and Product Rollout
product awareness, Showcase Webinars are the solution!
Benefits include:
- Webinar is open only to your agents and staff
- Your company markets webinar
- 500 Maximum participants
- CE is possible when applicable
- The Community handles the registration
- The Community will set up a registration link from your website
- The Community will create email templates for your company to promote webinar
- Logo is placed at the corner of the presentation slides to appear throughout webinar
- Discounts available if advertising is purchased
- Webinar is archived so your agents & staff can watch at any time
Link to Showcase Page
Click here
Product Rollout ($2,000 per webinar)
22. SHOWCASE RESPONSIBILIES
Responsibilities
Your Company
- Your company creates content and PowerPoint
- Your company provides an instructor
- Advertise the Showcase Webinar to your agents / employees
The Insurance Community Center
- Hosts and markets the webinar
- Trains your instructor how to operate webinar
- Processes all registrations
- Assists with presentation specifications & design
- Handles introduction and technical issues
Link to Showcase Page
Click here
23. LINKS
Links:
- Community Homepage
- University Homepages
- Webinar Calendar
- QuizFlash Topics
- Articles
- RSS News Feeds
- Newsletter Archive
Contact: Nicolas Seperas
Phone: 415-864-2279
Email: Nicolas@INSCommunity.com
Advertise today & gain access to brokers / agents across the country!
