This document discusses how consistency is important for a successful B2B social media strategy. It recommends establishing guidelines for posting that maintain a consistent brand voice and tone across all platforms. It also stresses the importance of setting measurable goals and choosing the right platforms based on the target audience and type of content. Finally, it provides tips for gaining attention through proper hashtags, timely topics, and optimized content.

1. WebEnertia > Insights
HOW B2B SOCIAL MEDIA
STRATEGY CAN EMPHASIZE
BRAND CONSISTENCY

2. SOCIAL MEDIA PROVIDES A
VALUABLE OPPORTUNITY
TO SHOWCASE
YOUR EXPERTISE.
Every platform has its own benefits, but at its root

3. WebEnertia,Inc. 3
B2B Social Media Strategy Requires Brand Consistency
Establish Benchmarks for Social Media Success
Your Objectives Impact Your Choice of Platform
Attention and Timing
05
07
10
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HowB2BSocialMediaStrategyCanEmphasizeBrandConsistency
Table of Contents

4. Social networks are always changing but your organizations identity
must remain consistent.

5. HowB2BSocialMediaStrategyCanEmphasizeBrandConsistency
B2B Social Media Strategy Requires
Brand Consistency
WebEnertia,Inc. 5
- Ensures each post carries a consistent look and feel
- Content changes but, voice and tone of messaging should remain true to already established brand
Before Establishing Your Social Presence
Implement Guidelines and Templates
- Dedicate resources toward regular updates
- A sporadic posting schedule will do more damage than good
Commitment

6. Social media success goes beyond just likes and follows.

7. HowB2BSocialMediaStrategyCanEmphasizeBrandConsistency
Establish Benchmarks for Social Media
Success
WebEnertia,Inc. 7
- Specific
- Measurable
- Attainable
- Relevant
- Timely
To get the most out of your social media marketing activity, it’s important to align business objectives with social media goals.
Think S.M.A.R.T

8. Different platforms bring different audiences and expectations.

9. LINKEDIN IS THE #1
CHANNEL B2B
MARKETERS USE TO
DISTRIBUTE CONTENT.
A B2B gold mine…

10. HowB2BSocialMediaStrategyCanEmphasizeBrandConsistency
Your Objectives Impact Your Choice of
Platform
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- Analyze which platforms your audience prefers and to seek them out on the networks they're already using
Finding The Right Platforms
Research Audience
- Different types of content work better with certain social media platforms, find out what works best with your brand
Pick Content
- Go through and compare the different social media platforms to determine which one will perform with your needs
- Different platforms have different tones and should be approached strategically
Determine Channel

11. Timing and attention is everything.

12. A STEADY SUPPLY OF
SOCIAL MEDIA POSTS WILL
INCREASE YOUR
SEO RANKINGS.
Make it easier for your target audience to find you.

13. HowB2BSocialMediaStrategyCanEmphasizeBrandConsistency
Attention and Timing
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- Research active hashtags and keywords applying where appropriate to be searchable within the wider conversation
- Evaluate trending topics of the day to ensure your organization stays current
- Be thoughtful, tasteful and timely
- Ensure content is optimized for social media to maintain visibility for search engines
Strategy Must Have’s:

14. Facebook
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