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Kansas City SEO® by Kansas City Web Design®

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This is a powerpoint presentation for a seminar given to a group of local Kansas City area small business owners. It covers search engine optimization, internet marketing, social media marketing and SEO-friendly web design. Visit: www.kansas-city-website-design.com

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Kansas City SEO® by Kansas City Web Design®

  1. 1. Phil Singleton Kansas City Website Design, Owner Established 2006 Over 100 websites Over 30 current SEO clients www.kansas-city-website-design.com Kansas City SEO | Web Design Clients  ABC Seamless Siding  Bob Hamilton Plumbing  Builders Overhead Door  Mid America Coach  Unique Epoxy Designs  Briggs Turf Farm  Brogans Home Painting  Lightning Landscape  Highland Park Builders  Arrow Foundation Repair
  2. 2. Statistics  97% of Consumers use the Internet to search for local products and service  Organic SEO = 85% of Google searches  Only 15% of Google searchers click pay-per-click advertisements (aka PPC / Adwords) – Yet, Google is a $260B company, 4-5x bigger than Facebook  Social Media: great for demand creation, important for SEO  Organic SEO: great for capturing existing demand – Google & Review sites drive purchase decisions – First page rankers are perceived as market leaders – http://www.kansas-city-website-design.com/seo/
  3. 3. Pay-Per-Click
  4. 4. KC Roofing Search Data Keyword Competition Monthly Searches kansas city roofing 0.86 6600 roofing kansas city roofing in kansas city roofing companies in kansas city 0.86 1600 kansas city roofing companies roofing companies kansas city roofing contractors kansas city 0.86 1300 roofing contractors in kansas city kansas city roofing contractors kansas city roofing company 0.87 1000 roofing company kansas city roofing kansas city mo roofing contractor kansas city 0.85 880 kansas city roofers 0.9 720 roofers kansas city roofers in kansas city overland park roofing 0.92 590 olathe roofing 0.81 590 lees summit roofing 0.79 590 roofing overland park 0.92 590 commercial roofing kansas city 0.99 260 kansas city commercial roofing roofing supply kansas city 0.69 170 roofing supplies kansas city 0.78 140 overland park roofers 0.97 110 metal roofing kansas city 0.97 110 olathe roofers 0.92 73
  5. 5. Organic SEO ON Page SEO (your website) SEO friendly coding SEO friendly layout Enough text Optimized text Page to page linking Social media integration (twitter feed, facebook feed, links) Blog with frequent blog posts Videos Avoid over-optimization
  6. 6. Organic SEO OFF Page SEO – Backlinks  Reciprocal Links  High Quality Local Directories (about 100 or so)  Review sites  Forum posts  Organizations  Social media  Likes, pins and pluses  Links from social media pages  Content distribution  Micro sites & mini sites  Press Releases  Article Submissions  Guest Blogging  Quality and relevance vs Quantity
  7. 7. Review Sites
  8. 8. Social Media – Must Haves  Facebook – FB page likes are not the same as FB website likes – Important ranking factor for SEO – Generates referrals, word-of-mouth advertising – Pattern: hear about it on FB, check Google & reviews  Google Plus – May be most important in terms of SEO – Shift from Google Places to G+ page – Center of Google review strategy  Twitter – Better for SEO – Can be good for specials and promotional offers  Pinterest – Good for SEO  LinkedIN – Good for SEO  YouTube – Really good for SEO – YT is the worlds 2nd largest search engine
  9. 9. Great Tools & Sites  Google – Webmaster Tools; Google Analytics; Adwords  Crowdspring.com & 99designs.com – Logos, graphics, web design (not coding)  eReleases.com – National press release, generates backlinks  HostGator.com – $5/mo hosting, SEO friendly, excellent support, 100% wind powered  WordPress – Free open source content management system  SucuriLive.com – $89/yr web security, worth every penny
  10. 10. SEO Outsourcing? Tips:  DIY SEO: can do in house. Time consuming and gets more complex every year  Avoid national, offshore or remote freelancers  Hire Local  Avoid SEO guarantees  Never fall for free hosting or domains  Check company rankings  Check client’s rankings  Confirm no bait and switch  Focus on results shopping  Most sites need a new design or re-design  Negotiate “no down payment”  SEO should be monthly (no contracts)  Should always be cancelable at any time
  11. 11. www.kansas-city-website-design.com 913-674-0322

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