Seo and ux
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Creating a UX work around for not provided data
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Seo and ux
- 1. INTEGRATING UX AND SEO TO IMPROVE YOUR WEBSITE’S PERFORMANCE Webcredible 28 August 2015
- 2. webcredible > customer experience design 2 SEO vs UX
- 3. webcredible > customer experience design 3 How Does SEO and UX work together
- 4. webcredible > customer experience design 4 So what are we covering today 1. How to use Keyword Research to inform your user Journey 1. What can this tell me 2. How we meet users needs 2. How to use GA to tracking UX impact on SEO performance 1. Turn (not provided) into Keywords 2. Getting that missing data 3. The importance of aligning Content and UX in a post Google Panda world 1. Users can be the answer to your problems
- 5. webcredible > customer experience design 5 KEYWORD RESEARCH “INFORM USER JOURNEY”
- 6. webcredible > customer experience design 6 So Keyword Research
- 7. webcredible > customer experience design 7 Journeys in keywords • Televisions (22,000 searches) – User “I want a television”, “What is television” “ more info on televisions” • LG Television (890 searches) – User wants a “lg television” or “reviews of lg television” • 50 inch LG television (10 searches) – User want this product
- 8. webcredible > customer experience design 8 There is always question
- 9. webcredible > customer experience design 9 HOW TO USE GA TO TRACKING UX IMPACT ON SEO PERFORMANCE
- 10. webcredible > customer experience design 10 So what am I talking about
- 11. webcredible > customer experience design 11 Not Provided to Keywords
- 12. webcredible > customer experience design 12 SO WE NEED A REPORT LIKE THIS
- 13. webcredible > customer experience design 13 Google Search Console
- 14. webcredible > customer experience design 14 THE IMPORTANCE OF ALIGNING CONTENT AND UX IN A POST GOOGLE PANDA WORLD
- 15. webcredible > customer experience design 15 So we are we fighting
- 16. webcredible > customer experience design 16 You have seen the questions
- 17. webcredible > customer experience design 17 And happy users Links Links Links Links Links Links
- 18. webcredible > customer experience design 18 ANY QUESTIONS?
- 19. webcredible > customer experience design 19 1. Why not have a 20% discount off our courses just email and we can sort this out email: david@webcredible.com Thank you for attending
- 20. creating people-centred, efficient & delightful digital experiences since 2003
Editor's Notes
- Hello my name is Mark and I’m an UX Analyst here at Webcredible. However I have worked in Digital Marketing for over 10 years. And I have come to rather interesting conclusion that while these elements normally battle each other with UX’s wanting the put the User at the heart of matter and some SEOs making sure that the lord almighty Google is catered for. What this means more often than that SEO and UX design can be at each others throat's
- But the rather sad part of all this is that these should work together, (I mean it the view that Google are taking after all) so how can these two different elements actually get and well believe it not actually help each other to succeed in getting User doing what you want them to do but where do we start well be have broken it down into 3 different areas so these break down
- So we know term but what does this actually involve well it users a range of tools to see what searches are being made in Google. SEO have used this know what keyword it is they have to optimize for. So they look at volumes they start there SEO practices to Rank, UX are off asking people what they want and how they might do about the process but at this point is where the two wont talk to each other but are we missing an opportunity to work together.
- So asking what you want a user todo is great but do we spend the time to think, What does a user want to do, What does a user want to know and more importantly what do our user want to do when they arrive on our site. These can some times be key questions
- Never forget sometime when you work with current users they will forget they have been at this stage once before. Not knowing what they want and not knowing how. So don’t be afraid to use he Keyword tools to get things going for you.
- So no doubt we have seen this, The age old issue that everyone has, Organic search is my top channel, But when I look at my data or talk to my SEO guys well they can’t tell me how people are finding the website. In fact all it tells you is not provided but what if I told you that this data has just moved.
- So what am I talking about, Well you can use secondary dimensions and compare the stat landing page. So first of all what is this data telling us, SO the data is not provided but you can tell me the landing page when this was the case. Now if like us your URLs are SEO friendly then you can glean form there what keyword are bringing in visitors. So looking at some of out data lots of our keywords will be based around “css tricks” so we can work with that. But is you don’t have this advantage
- We can then link this to what we are seeing in the new Google Search Console and we can fit that final piece of information into place and before we know it we have the missing data
- So Panda come and even after 3 years we are still feeling the effects. So We know what users want we know what we want users to do so our content needs to reflect it. SO why do we stop providing information why are we restricting this content lets not be scared to provide users with everything they need
- Users come with loads of questions, We can use the pervious two methods get more information and Google is even encouraging you to get this done so why not embrace this going forward. So anyone can write 300 words on anything so why would you carry on this practice. But say you got the perfect page we can discuss ways of making sure you don’t have to break up that format to keep people coming back for more