WCN I-Strategy Global Media Conference

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Keynote Transmedia Brandcasting VS Traditional Broadcasting Atlanta 2011

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WCN I-Strategy Global Media Conference

  1. 1. Transmedia Brandcasting <br />Versus <br />Traditional Broadcasting:<br />The Greatest Paradigm Shift Ever Sold<br />ATLANTA 2011<br />Presented by<br /> Jay O’Conner Chairman & CEO<br />World Colours Network Television<br />
  2. 2. Transmedia Brandcasting<br />Advertisers should demand more from Traditional Broadcasters. Social Media and Transmedia Storytelling offer a Customer Conversion Rate that will be unparalleled. Monetizing Streaming Video offers the opportunity to reach consumer via an invitation with the endorsement of the Artist or Innovator. <br />
  3. 3. Traditional Broadcast Model<br />30 Second Commercials are the life’s blood of Commercial Television however many viewers channel surf or eliminate commercials using TIVO and DVRs Bypassing the Intended Audience. With no Tracking the Advertisers and Content Owners basically rely on Neilson’s process which does not provide real time interactive poof of the impression. <br />SPRAY<br />AND<br />PRAY<br />
  4. 4. Transmedia Brandcasting<br />First we create shopping meta‐data related to the media. Then we map the content to the media with the same quality<br />WCN takes the users clicks stores them in our database, which then maps those clicks to metadata related to the media. So even though our technology is being used for shopping, it can actually be used to return any metadata associated with the media.<br />
  5. 5. Product Placement<br />Transforming content into a Shopportunity<br />
  6. 6. TV Daily Deal Alerts 50% Off Couponing Promotions (The Groupon Effect on Sterroids)<br />Animation and Brand icons signal a bargain <br />Viewer Clicks-Thru on Icon!!!<br /> If HBO and QVC Had a Baby it would be WCNTV<br />
  7. 7. The Content is the Commercial<br />Point and Click Technology activates Products for Instant Merchandising Lifting the Content by Zip Code for Delivery<br />
  8. 8. Anti-Piracy<br />Online and Physical Piracy represent more than 50 Billion Dollars in loses each year in the United States alone, Globally substantially more. WCN has identified Transmedia Brandcasting and (APDMF) ANTI-PIRACY DIGITAL MEDIA FORMAT. Simply put Product Placement in Films provides a monetization per click which represents a significant revenue share opportunity for the entire Entertainment Supply Chain. A PDMF is a Utility which prevents the duplication of CD’s DVD’s and Video Gaming Disks.<br />
  9. 9. Financing Transmedia Productions<br />P&G as you know recently pulled out of the Day Time Soap Opera Business and those shows that are 40 year Brands are reinventing themselves for IPTV. Audiences will continue to have access to these shows and Product Placement for major brands represent a tremendous opportunity to increase sales and interaction with product specials. <br />Active WCN Transmedia Genome Project:<br />Feature Film/ TV Show/Video Game<br />Interactive Product Placement <br />
  10. 10. ROI and Transmedia Revenue Share Communities<br />Radical Out of the Box Ideas are needed with the Economy going to Hell in a Hand Basket. Global Media Expenditures are expected to be in excess of 2.2 Trillion dollars in 2011 as reported some years ago by PWC. These are Advertisers who are selling products to consumers using the Spray and Pray Model. Both Google and Facebook have gotten into the Groupon Daily Deal Business. So has WCN with companies willing to Share Revenue. <br />SHARES REVENUE Y/N <br />NO<br />YES<br />
  11. 11. For more information Contact info@wcntv.tv <br />Pre-Order your copy of Transmedia Brandcasting<br />ATLANTA 2011<br />Presented by<br /> Jay O’Conner Chairman & CEO<br />World Colours Network Television<br />

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