Codename Raging Bull, presentation as given to the Bigdata Expo 2016 in Utrecht.

1. Codename Raging Bull
Smart Low Latency Price
Availability in Travel
Marcel Dumont , CTO BookerZzz
22 September 2016

2. About Us
150 employees
AcFve in 8 countries
500.000 bookings
Since 2002
We help more than
1 million happy
customers per year
to experience their
perfect stay…

4. My Background
1,5 yrs CTO BookerZzz
Casual Gaming,
Spele.nl, spielaffe.de
Co-Founder
Schoolbank.nl
Online Classifieds,
Gulfnews, The Times,
BostonGlobe
Data Volume
Time

5. Raging Bull
Part of our overall
rebuild of the
plaVorm
Refers to areas
where we can
increase our profit
margin by being
smarter.
Work in progress

6. Cause: High Latency

8. Some basic travel principles.
Hotel
(PMS)
Channel Manager
(CM)
Online Travel
Agency
(OTA)

9. Reality
11000+ Hotels
(PMS)
100+ Channel
Manager
(CM)
1000s Online Travel
Agency
(OTA)

10. Some Stats / day
1-1.5m update
messages received
75m+ permutaFons.
40% of our
infrastructure is Fed
up processing these
permutaFons.
Average processing
Fme 60-100sec

11. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014 2015 2016
manual
<1 day
<6 hr
<1 hr
< 5 min
Update Speed Channel Managers over
the years

12. 0
50
100
150
200
250
300
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014 2015 2016
manual
<1 day
<6 hr
<1 hr
< 5 min
TTL Sec
Compared to our processing Time
(TTL)

13. How to cope with the flood of updates
Dedicated
Import
Modules
(PHP)
Message
Queues
In-Memory DB
(Aerospike)
Search
(ElasFc
Search)
Pricing Engine
(GoLang)
Price Package
Availability
(GoLang)
ERP
Data
Warehouse
DataCrunching
(R)
RealFme
Reports
(Tableau)
External
API’s
RelaFonal DB
(MySQL)

14. Data
=
Knowledge
=
Opportunity's

15. AnalyFcs Department
2 Data ScienFsts
3 Analysts
Tooling
R
Tableau
SQL
Good Old Excel

16. Price OpFmalisaFon by the Hotel
Sold-out, 1 week prior
1 room lei
mulFple rooms lei

17. Further reducing cancelaFon rate
High volume, high cancel
= bad habit

18. More info?
Marcel Dumont
CTO BookerZzz

19. Next Steps
IdenFfy under-
performers at an
earlier stage.
Increase segmentaFon
Predict shortages
Play with price
elasFcity
Lot’s to do!

20. More info?
Marcel Dumont
CTO BookerZzz
nl.linkedin.com/in/marceldumont