¡Llegó mayo! Ya se acerca el día en que desfilarás para recibir el tan esperado título universitario. Tus dos retos más grandes; la falta de experiencia en la vida real y que deberás competir con otros que igualmente se graduaron y buscarán empleo en la misma industria. Este caso sirve de ejemplo para mostrarte lo que Stefany hizo para diferenciarse y conectarse con los que van a ayudarla a lograr sus metas. Aprende más sobre mi trabajo y cómo puedo ayudarte en: www.linkedin.com/in/wandajbarreto/ Conéctate conmigo en los medios sociales: http://about.me/wandajbarreto Gracias por compartir este caso de estudio. Wanda J. Barreto

1. May 4, 2015 1
HOW STEFANY INCREASED
HER VISIBILITY
IN JOB SEARCH ENGINES
CASE STUDY

2. The Customer
• Biotechnologist. Microbiologist. Geneticist. Stefany Y.
Olivera is a girl who codes. She is a mature and intelligent
woman who is eager to enter the biotechnology industry.
• Her initiative, scientific knowledge, research, technical,
math skills and superior attention to details will make her a
valuable employee to help improve the human health
within a pharmaceutical or biotech company in New
Jersey.
• When Stefany is not teaching, she is making a delicious
Frappuccino for her thirsty customers, while waits for that
job in biotech. She wants to help improve the human
health.
May 4, 2015 2

3. The Challenges
• Stefany is a recent college graduate. She is one of
many seeking a job in the New Jersey biotech
industry.
• The toughest challenge she faces as a graduate
jobseeker is the lack of experience; her real world
experience in biotech is less than five years.
• In today’s economy, the number of unemployed
college graduates is high. She needs a strategy to
differentiate from other graduates, and be among
the top 5-10% candidates.
May 4, 2015 3

4. The Solution
May 4, 2015 4
Profiles in social media
platforms to help Stefany
tell her story, build her
trust and credibility, and
collect elements that job
search engines consider.

5. The Solution
Location is important for Stephany. For that reason,
Perth Amboy, New Jersey was added as target
location to her profiles.
May 4, 2015 5

6. The Solution
May 4, 2015 6
A professional headshot would help Stefany
connect her face with the virtual identity. It also
makes the profile credible.

7. The Solution
May 4, 2015 7
A customized public profile URL makes it unique.

8. The Solution
The new 3D
branded BIO tells
who Stefany is,
and what makes
her the ideal
candidate to help
improve the
human health.
May 4, 2015 8

9. The Solution
• These are the
skills developed
by Stefany along
her studies and
researches in
biotech.
• These are the
skills in demand
to fill jobs in
biotechnology.
May 4, 2015 9

10. THE SOLUTION
The keywords above are for which Stefany wants to be
known. These relevant keywords increase her chance
of being found by the job search engines because are
the qualifications, experience and characteristics the
recruiters are looking for in a new hire.

11. The Solution
Networks of positive partners would help
Stefany reach her goals.
May 4, 2015 11

12. The Solution
• The new
profiles are
mobile
optimized.
• Now
Stefany can
search,
view and
apply for
jobs
anywhere
at anytime.
May 4, 2015 12

13. Resultados
• The professional
heashot, the
BIO and
optimized
content made ,
Stefany’s
numbers
jumped.
Now she is
findable, visible to
recruiters and is
making effective
connections.
May 4, 2015 13

14. Thank you for the visit!
More caseson WaBlog
May 4, 2015 14
Wanda J. Barreto
HelpingLatinostobuildprofessionalreputationsonline
www.wandajbarreto.com
@wandajbarreto
Wanda is a Social Branding Analyst, social
media strategist and Instructor. She helps
Latinos build their professionals reputations
on LinkedIn, Facebook, Instagram, Google+,
Pinterest and Flipboard.
She brings together her passion for digital
and visual communications, public relations,
human resources, and her skills in teaching
online communications.
What’s your story?
Learn more about my work and
how I can help you on About Me