Proposto por Tenny Pinheiro em seu livro “The Service Startup: design gets lean”, o MVS se diferencia do MVP ao utilizar um processo centrado no usuário. Essa abordagem possui foco em três variáveis: aprendizagem, uso e lembrança. O livro tem uma linguagem clara e didática, o que colabora com o processo de aprendizagem e amadurecimento do empreendedor e de suas ideias inovadoras.

1. Agonia
1. Última luta contra a morte.
2. Momento que antecede a morte. = ESTERTOR
3. [Figurado] Ânsia, aflição.
4. Desfecho próximo (precedido de grande perturbação).
Fonte: Dicionário Priberam da Língua Portuguesa

2. MVS
Caju Valley
Wagner Silva @silvawbr

3. VIABLE
PRODUCT
VALUABLE
SERVICE
MVP MVS
MINIMUM

4. MINIMUMlaser-focused on the minimum offer

5. Thanks for your service
MVP. Welcome WVS
Design is crucially important.
We can’t have advances in technology any longer,
unless design is integrated from the very start

6. The MVP is aways late
Lean Startup Hypothesis:
Value
tests whether the offer really delivers value to customers
once they are using it
Growth
tests the scalability potencial of the business, or how new
customers will discover it

7. SERVICE
Learn
Use
Remember
Services are co-produced journeys
The means, the value is only realized by the
user when engaging with the service
In the end, it is the memory that matters,
not the experience per se

8. VALUABLE
Deeply connect to users’ needs and desires

9. VALUABLE

10. The MVS structure
Humanize
Crystalize

11. Humanize :: Projection
Humanize :: Perspectives
is about getting into other people’s shoes
in order to see the world with their eyes
The ideation phase:
perspectives of hero-like users
The
Hero
Profile

12. Crystallize :: Playground
Crystalize :: Polish Off
Interaction = Intention + Avatar
Intentions: WHAT
Avatars: HOW
Threshold
access
Effort
time and money
Performance
convenience/comfortable
Excitement
delight
Positive impact
customer experience

13. OBRIGADO!
Wagner Silva
@silvawbr