Hotel Direct Booking

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Hotel Direct Booking

  1. 1. HOTEL BEAU RIVAGE vs LAUSANNE PALACE AND SPA
  2. 2. <ul><li>Hotel Beau Rivage </li></ul><ul><li>Lausanne Palace & Spa </li></ul>
  3. 3. BEAU RIVAGE LAUSANNE PALACE AND SPA
  4. 4. <ul><li>Both hotels are ranked 1 in the research results of google. </li></ul><ul><li>Both hotels are offering a google map to show the location of the hotel to the clients. </li></ul><ul><li> The hotels are equal concerning their rank on the web research. </li></ul>
  5. 7. <ul><li>The Lausanne Palace and Spa is ranked 1 in the brand research whereas the Beau Rivage is ranked 2 for the researches concerning only Switzerland. </li></ul><ul><li>We can note that the third parties websites are only listed in the commercial links . </li></ul><ul><li>The Lausanne Palace has a better rank in the Web since it doesn’t have any direct competitor with a better rank. </li></ul><ul><li>We can explain this by the fact that the name of the brand is a simple description of the hotel that can only be used by this particular hotel (= Lausanne Palace) </li></ul>
  6. 10. <ul><li>The website of the Palace is less traditional than the one of the Beau Rivage but it proposes more information. </li></ul><ul><li>The advantage of the Beau Rivage is that the booking engine is easily identifiable. </li></ul>
  7. 13. <ul><li>The configuration of the booking engine is the same for both hotels. Therefore, i think that they are probably using the same booking engine system. </li></ul><ul><li>However, the fact that the booking engine only appears on one small part of the window for the Lausanne Palace makes it hard to understand. </li></ul><ul><li> The layout of the booking engine is clearer and easier to use for the Beau Rivage Hotel </li></ul>
  8. 14. <ul><li>In my opinion, the Beau Rivage website is more attractive since it is more modern and it cuts with the traditional websites. </li></ul><ul><li>More over, i think it is easier to use. The booking engine is clearer. </li></ul><ul><li>I think that both hoteliers could use advice from the other regarding the content and the layout of their websites. </li></ul><ul><li>However, for the moment i will chose to book my room in the Beau Rivage website. </li></ul>

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