© Vujàdé Ltd. – Supporting Forward Thinking
Jasper Bouwsma
Founder & CEO
Vujàdé Ltd.
Köln, Deutschland 2013.09.18
Photoby:...
© Vujàdé Ltd. – Supporting Forward Thinking
IN COLLABORATION WITH
© Vujàdé Ltd. – Supporting Forward Thinking
3
Vu-jà-dé
Vujàdé is the opposite of deja vu and gives the impression that som...
© Vujàdé Ltd. – Supporting Forward Thinking
4
Photoby:VujàdéLtd–JasperBouwsma
© Vujàdé Ltd. – Supporting Forward Thinking
1. CORPORATE CONSULTING
2. START-UP SUPPORT
3. INCUBATION
À PROPOS
PARTNER
Pho...
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé unterstützt Entrepreneure, Start-ups und etablierte Unternehmen
bei der...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
TOPIC
OUR
FOR THE NEXT 2 HRS
© Vujàdé Ltd. – Supporting Forward Thinking Slide |Slide |© Vujàdé Ltd. – Supporting Forward Thinking 8
Business Modeling
© Vujàdé Ltd. – Supporting Forward Thinking Slide |Slide |© Vujàdé Ltd. – Supporting Forward Thinking 9
Business Modeling
© Vujàdé Ltd. – Supporting Forward Thinking Slide |Slide | 10
Alexander Osterwalder
A Swiss Business Book author.
© Vujàdé Ltd. – Supporting Forward Thinking Slide |Slide |© Vujàdé Ltd. – Supporting Forward Thinking 11
Insert Photo of b...
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
REFLEXION
A NEW GENERATION
THE BUSINESS MODEL GENERATION
LET’S GET TO W...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
BUT BEFORE WE
START
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
EXPECTATIONS
YOUR
WHAT ARE
?!
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
REFLEXION
A NEW GENERATION
THE BUSINESS MODEL GENERATION
LET’S GET TO W...
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
II III1 2 3
BUSINESS MODEL
GENERATION
I
Photoby:VujàdéLtd–JasperBouwsma
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
II III1 2 3
BUSINESS MODEL
GENERATION
I
Photoby:VujàdéLtd–JasperBouwsma
© Vujàdé Ltd. – Supporting Forward Thinking
1
QUESTION
HOW MUCH DOES
1KG COFFEE COST
?
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
CHF6.95
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
CHF95.-
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
WHY HAS
NESPRESSO BEEN
S...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
NESPRESSO
CHANGED THE
BU...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
RESULT 2011
USD3.2B
(BY ...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
BUZZ
GROUP
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
DISCUSS & DESCRIBE
WHAT YOU THINK
N...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
2’
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
BUZZZZZZZ
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
PLEASE
EXCUSE
MYFRENCH
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
BUT THAT IS
BLAH
BOARD ROOM
BLAH BL...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
BULL
SHITBINGO
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
Business Model Canvas:
Creating a c...
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
II III1 2 3
BUSINESS MODEL
GENERATION
I
Photoby:VujàdéLtd–JasperBouwsma
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking
KEY PARTNERS CUSTOMER
SEGMENTS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIP
CHANNE...
© Vujàdé Ltd. – Supporting Forward Thinking
KEY PARTNERS CUSTOMER
SEGMENTS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIP
CHANNE...
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
KEY PARTNERS CUSTOMER
SEGMENTS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIP
CHANNE...
© Vujàdé Ltd. – Supporting Forward Thinking
KEY PARTNERS CUSTOMER
SEGMENTS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIP
CHANNE...
© Vujàdé Ltd. – Supporting Forward Thinking
ANECDOTE
© Vujàdé Ltd. – Supporting Forward Thinking
KEY PARTNERS CUSTOMER
SEGMENTS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIP
CHANNE...
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
WHAT IS A
BUSINESS MODEL
?
© Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking
REVENUE MODEL
≠
BUSINESS MODEL
© Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking
A BUSINESS MODEL
DESCRIBES THE
RATION...
© Vujàdé Ltd. – Supporting Forward Thinking
KEY PARTNERS CUSTOMER
SEGMENTS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIP
CHANNE...
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
II III1 2 3
BUSINESS MODEL
GENERATION
I
Photoby:VujàdéLtd–JasperBouwsma
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
5’ EXERCISE
BUSINESS MODEL
THE BUSI...
© Vujàdé Ltd. – Supporting Forward Thinking
VALUE
PROPOSITIONS
KEY ACTIVITIES
KEY RESOURCES
REVENUE STREAMSCOST STRUCTURE
...
© Vujàdé Ltd. – Supporting Forward Thinking
VALUE
PROPOSITIONS
KEY ACTIVITIES
KEY RESOURCES
REVENUE STREAMSCOST STRUCTURE
...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
BEFORE
WEMOVE
ON
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
WE SHOULD
QUICKLY
FINISH
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
TALKING
ABOUT
COFFEE
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
HAS TAKEN A
WHILE TO BECOME
SUCCESS...
© Vujàdé Ltd. – Supporting Forward Thinking
1987
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking
THE RIGHT BUSINESS MODEL
CAN BE THE D...
© Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking
WHY WILL
NESPRESSO EVEN
BE MORE
SUCCE...
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking
WE ARE MOVING FROM
PORTFOLIOS OF PROD...
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
REFLEXION
A NEW GENERATION
THE BUSINESS MODEL GENERATION
LET’S GET TO W...
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
I III
LET’S GET TO WORK
5 CASES 5 GROUPS
II 1 2 3
Photoby:VujàdéLtd–Jas...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
5GROUPS
5CASES
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
5 GROUPS | 5 CASES
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
5 GROUPS | 5 CASES
A CHALLENGE FOR ...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
5 GROUPS | 5 CASES
A CHALENGE FOR E...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
Work on the Frontstage
of the Busin...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
Work on the Backstage
of the Busine...
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
REFLEXION
A NEW GENERATION
THE BUSINESS MODEL GENERATION
LET’S GET TO W...
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
I II 1 2 3
PITCH & REFLEXION
III
Photoby:VujàdéLtd–JasperBouwsma
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
Share your key-findings:
•  Bankrup...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
WRAP
UPVJD
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONME...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONME...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONME...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONME...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONME...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
FURTHER
METHODS
SOME
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONME...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONME...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS
STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS
STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS
STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS
STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS
STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
QUESTIONS &
ANSWERS
© Vujàdé Ltd. – Supporting Forward Thinking
Eric Hoffer, (July 25, 1902 – May 21, 1983)
American social writer and philoso...
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd.
Postal Address
P.O. Box 4
CH-3257 Grossaffoltern
Visiting Address
...
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#BMG Introduction and Workshop for UMWW @DMEXCO in Cologne

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We were invited by Sven Weisbrich CEO of UM Germany to give a #BMG workshop at this years DMEXCO. Great audience in a great setting.

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#BMG Introduction and Workshop for UMWW @DMEXCO in Cologne

  1. 1. © Vujàdé Ltd. – Supporting Forward Thinking Jasper Bouwsma Founder & CEO Vujàdé Ltd. Köln, Deutschland 2013.09.18 Photoby:VujàdéLtd–JasperBouwsma BUSINESS MODEL GENERATION A common language to develop and discuss business models
  2. 2. © Vujàdé Ltd. – Supporting Forward Thinking IN COLLABORATION WITH
  3. 3. © Vujàdé Ltd. – Supporting Forward Thinking 3 Vu-jà-dé Vujàdé is the opposite of deja vu and gives the impression that something has not yet taken place, or has never been there. Vujàdé is the opposite of deja vu and gives the impression that something has not yet taken place, or has never been there. In other words, Vujàdé stands for innovation. Photo by: Vujàdé Ltd – Jasper Bouwsma Photoby:VujàdéLtd–JasperBouwsma
  4. 4. © Vujàdé Ltd. – Supporting Forward Thinking 4 Photoby:VujàdéLtd–JasperBouwsma
  5. 5. © Vujàdé Ltd. – Supporting Forward Thinking 1. CORPORATE CONSULTING 2. START-UP SUPPORT 3. INCUBATION À PROPOS PARTNER Photoby:VujàdéLtd–JasperBouwsma
  6. 6. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé unterstützt Entrepreneure, Start-ups und etablierte Unternehmen bei der erfolgreiche Weiterentwicklung und Vermarktung deren Innovationen. Durch die Kombination von diversen Start-up und Firmenerfahrungen bringt Jasper einmalige Einsichten in Innovationsstrategie, den typischen Fehltritten und die Erfolgsfaktoren mit. Jasper, geboren und aufgewachsen in Holland, studierte International Business an der Universität Maastricht (NL) und an der Universität Fribourg (CH). Zusätzlich belegte er Kurse in Innovationsstrategie und Management am MIT Sloan in Boston (USA) und am Stanford Research Institute in Menlo Park (USA). Bis 2008 arbeitete er für den Schweizer Telekommunikationsanbieter Swisscom, wo er die Inkubationsaktivitäten als “Head of Incubation” initiierte und führte. Im Herbst 2008 hat er die Vujàdé Ltd. gegründet. Jasper lebt mit seiner Frau, zwei Töchtern und einem Sohn in der Nähe von Bern. Jasper Bouwsma Founder & CEO Vujàdé Ltd. Photo by: Vujàdé Ltd – Jasper Bouwsma
  7. 7. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking TOPIC OUR FOR THE NEXT 2 HRS
  8. 8. © Vujàdé Ltd. – Supporting Forward Thinking Slide |Slide |© Vujàdé Ltd. – Supporting Forward Thinking 8 Business Modeling
  9. 9. © Vujàdé Ltd. – Supporting Forward Thinking Slide |Slide |© Vujàdé Ltd. – Supporting Forward Thinking 9 Business Modeling
  10. 10. © Vujàdé Ltd. – Supporting Forward Thinking Slide |Slide | 10 Alexander Osterwalder A Swiss Business Book author.
  11. 11. © Vujàdé Ltd. – Supporting Forward Thinking Slide |Slide |© Vujàdé Ltd. – Supporting Forward Thinking 11 Insert Photo of book with Jasper’s Name. Co-Created by 470 practitioners from 45 countries.
  12. 12. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA REFLEXION A NEW GENERATION THE BUSINESS MODEL GENERATION LET’S GET TO WORK: 5 CASES 5 GROUPS I II III Photoby:VujàdéLtd–JasperBouwsma
  13. 13. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking BUT BEFORE WE START
  14. 14. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking EXPECTATIONS YOUR WHAT ARE ?!
  15. 15. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA REFLEXION A NEW GENERATION THE BUSINESS MODEL GENERATION LET’S GET TO WORK: 5 CASES 5 GROUPS I II III Photoby:VujàdéLtd–JasperBouwsma
  16. 16. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA II III1 2 3 BUSINESS MODEL GENERATION I Photoby:VujàdéLtd–JasperBouwsma
  17. 17. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA II III1 2 3 BUSINESS MODEL GENERATION I Photoby:VujàdéLtd–JasperBouwsma
  18. 18. © Vujàdé Ltd. – Supporting Forward Thinking 1 QUESTION HOW MUCH DOES 1KG COFFEE COST ?
  19. 19. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
  20. 20. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com CHF6.95
  21. 21. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com CHF95.-
  22. 22. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com WHY HAS NESPRESSO BEEN SO SUCCESSFUL? ?
  23. 23. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com NESPRESSO CHANGED THE BUSINESS MODEL FOR COFFEE
  24. 24. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com RESULT 2011 USD3.2B (BY A SINGLE PRODUCT…)
  25. 25. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking BUZZ GROUP
  26. 26. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking DISCUSS & DESCRIBE WHAT YOU THINK NESPRESSO’S BUSINESS MODEL IS.
  27. 27. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking 2’
  28. 28. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking BUZZZZZZZ
  29. 29. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking PLEASE EXCUSE MYFRENCH
  30. 30. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking BUT THAT IS BLAH BOARD ROOM BLAH BLAH
  31. 31. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking BULL SHITBINGO
  32. 32. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Business Model Canvas: Creating a common language for business modeling.
  33. 33. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA II III1 2 3 BUSINESS MODEL GENERATION I Photoby:VujàdéLtd–JasperBouwsma
  34. 34. © Vujàdé Ltd. – Supporting Forward Thinking
  35. 35. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
  36. 36. © Vujàdé Ltd. – Supporting Forward Thinking KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS
  37. 37. © Vujàdé Ltd. – Supporting Forward Thinking KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS
  38. 38. © Vujàdé Ltd. – Supporting Forward Thinking
  39. 39. © Vujàdé Ltd. – Supporting Forward Thinking KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS
  40. 40. © Vujàdé Ltd. – Supporting Forward Thinking KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS House- hold N-Club Stores Produc- tion Marketing Machine Pro- ducers Produc- tion Distri- bution Marketing Machine Pods Call Center N.com Brand Produc- tion facilitie s Distri- bution channel s Retail Patents IP (1800+ patents) Business
  41. 41. © Vujàdé Ltd. – Supporting Forward Thinking ANECDOTE
  42. 42. © Vujàdé Ltd. – Supporting Forward Thinking KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP KEY ACTIVITIES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS CHANNELSKEY RESOURCES House- hold N-Club Stores Produc- tion Marketing Machine Pro- ducers Produc- tion Distri- bution Marketing Machine Pods Call Center N.com Brand Produc- tion facilitie s Distri- bution channel s Retail Patents IP (1800+ patents) Business
  43. 43. © Vujàdé Ltd. – Supporting Forward Thinking
  44. 44. © Vujàdé Ltd. – Supporting Forward Thinking WHAT IS A BUSINESS MODEL ?
  45. 45. © Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking REVENUE MODEL ≠ BUSINESS MODEL
  46. 46. © Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND CAPTURES VALUE
  47. 47. © Vujàdé Ltd. – Supporting Forward Thinking KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com KEY PARTNERS CUSTOMER SEGMENTS VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE REVENUE STREAMS THE BUSINESS MODEL CANVAS
  48. 48. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA II III1 2 3 BUSINESS MODEL GENERATION I Photoby:VujàdéLtd–JasperBouwsma
  49. 49. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking 5’ EXERCISE BUSINESS MODEL THE BUSINESS MODEL CANVAS Key Partners Project Name Iteration Nr Channels www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Vujàdé Ltd. – Consulting I Start-up Support I Incubation Elfenaustrasse 3 I CH-2502 Biel/Bienne I Switzerland +41 32 32 32 300 I contact@vujade.com I www.vujade.com www.slideshare.net/vujade Key Activities Value Proposition Customer Relationship Customer Segments Key Ressources Cost Structure Revenue Streams images by Mathilde images by Mathilde community community catalogue development catalogue development employees employees worldwide coverage worldwide coverage sales & marketing sales & marketing platform platform pay pal pay pal sales & marketing sales & marketing photographers helpdesk
  50. 50. © Vujàdé Ltd. – Supporting Forward Thinking VALUE PROPOSITIONS KEY ACTIVITIES KEY RESOURCES REVENUE STREAMSCOST STRUCTURE KEY PARTNERS CUSTOMER SEGMENTS CUSTOMER RELATIONSHIP CHANNELS Images by Mathilda, with warm thanks to Yves Pigneur
  51. 51. © Vujàdé Ltd. – Supporting Forward Thinking VALUE PROPOSITIONS KEY ACTIVITIES KEY RESOURCES REVENUE STREAMSCOST STRUCTURE KEY PARTNERS CUSTOMER SEGMENTS CUSTOMER RELATIONSHIP CHANNELS Images by Mathilda, with warm thanks to Yves Pigneur
  52. 52. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking BEFORE WEMOVE ON
  53. 53. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking WE SHOULD QUICKLY FINISH
  54. 54. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking TALKING ABOUT COFFEE
  55. 55. © Vujàdé Ltd. – Supporting Forward Thinking
  56. 56. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking HAS TAKEN A WHILE TO BECOME SUCCESSFUL… NESPRESSO
  57. 57. © Vujàdé Ltd. – Supporting Forward Thinking 1987
  58. 58. © Vujàdé Ltd. – Supporting Forward Thinking
  59. 59. © Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR PRODUCT
  60. 60. © Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking WHY WILL NESPRESSO EVEN BE MORE SUCCESSFUL? ?
  61. 61. © Vujàdé Ltd. – Supporting Forward Thinking
  62. 62. © Vujàdé Ltd. – Supporting Forward Thinking
  63. 63. © Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS TO PORTFOLIOS OF BUSINESS MODELS.
  64. 64. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA REFLEXION A NEW GENERATION THE BUSINESS MODEL GENERATION LET’S GET TO WORK: 5 CASES 5 GROUPS I II III Photoby:VujàdéLtd–JasperBouwsma
  65. 65. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA I III LET’S GET TO WORK 5 CASES 5 GROUPS II 1 2 3 Photoby:VujàdéLtd–JasperBouwsma
  66. 66. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking 5GROUPS 5CASES
  67. 67. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking 5 GROUPS | 5 CASES
  68. 68. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking 5 GROUPS | 5 CASES A CHALLENGE FOR EACH…
  69. 69. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking 5 GROUPS | 5 CASES A CHALENGE FOR EACH..
  70. 70. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Work on the Frontstage of the Business Model Canvas •  Wertangebote •  Kundensegmente •  Kundenbeziehungen •  Kanäle •  Einnahmequellen 25 Minuten Vergangenheit Zukunft 5 GROUPS | 5 CASES ENJOY PART 1 (25’)
  71. 71. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Work on the Backstage of the Business Model Canvas •  Wertangebote •  Schlüsselpartner •  Schlüsselaktivitäten •  Schlüsselressourcen •  Kostenstruktur 20 Minutes Vergangenheit Zukunft 5 GROUPS | 5 CASES ENJOY PART 2 (20’)
  72. 72. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA REFLEXION A NEW GENERATION THE BUSINESS MODEL GENERATION LET’S GET TO WORK: 5 CASES 5 GROUPS I II III Photoby:VujàdéLtd–JasperBouwsma
  73. 73. © Vujàdé Ltd. – Supporting Forward Thinking AGENDA I II 1 2 3 PITCH & REFLEXION III Photoby:VujàdéLtd–JasperBouwsma
  74. 74. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Share your key-findings: •  Bankruptcy or is their a future for your case? •  Will it be easy to face the challenge? •  Was the canvas useful for the group discussion? 5 GROUPS | 5 CASES PITCH PER GROUP (2’)
  75. 75. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking WRAP UPVJD
  76. 76. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com BUSINESS MODEL ENVIRONMENT The three layers
  77. 77. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com BUSINESS MODEL ENVIRONMENT A) BUSINESS MODEL LAYER •  Build prototypes for your business model •  Discuss and select the prototype you are going to further develop
  78. 78. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com BUSINESS MODEL ENVIRONMENT B) HYPOTHESES LAYER •  Quantify your model with hypotheses •  Analyse your enviroment and develop foresights •  Build hypotheses for the market, competitors, customers and challenges
  79. 79. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com BUSINESS MODEL ENVIRONMENT C) TEST LAYER •  GOOTB!!! •  Test your hypotheses by asking customers and partners •  Iterate your Business Model •  Constantly test your models and reiterate
  80. 80. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com BUSINESS MODEL ENVIRONMENT The stages of an iteractive process
  81. 81. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking FURTHER METHODS SOME
  82. 82. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com BUSINESS MODEL ENVIRONMENT BUSINESS MODEL ENVIRONMENT
  83. 83. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com BUSINESS MODEL ENVIRONMENT VALUE PROPOSITION CANVAS CUSTOMER JOBS PRODUCTS & SERVICES PAIN RELIEVERS GAIN CREATORS GAINS PAINS
  84. 84. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking CUSTOMER FOCUS STRATEGYZER.COM
  85. 85. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking CUSTOMER FOCUS STRATEGYZER.COM
  86. 86. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking CUSTOMER FOCUS STRATEGYZER.COM
  87. 87. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking CUSTOMER FOCUS STRATEGYZER.COM
  88. 88. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking CUSTOMER FOCUS STRATEGYZER.COM
  89. 89. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking QUESTIONS & ANSWERS
  90. 90. © Vujàdé Ltd. – Supporting Forward Thinking Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists. “ Photoby:VujàdéLtd.–JasperBouwsma
  91. 91. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. Postal Address P.O. Box 4 CH-3257 Grossaffoltern Visiting Address Elfenaustrasse 3 CH-2502 Biel/Bienne +41 (0)32 32 32 300 Online www.vujade.com contact@vujade.com VujadeLtd Photoby:VujàdéLtd–JasperBouwsma

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