What fantasy players want? “I wish I could interact with not only players within my league, but with other friends and family members that are not in my league as well” “I feel that Yahoo fantasy basketball is built on small communities where friends get together and form their own private league. It would be nice if Yahoo opened up the forum to a bigger and more connected community” “I like how I can follow what other opponents in my league are doing with their teams like viewing their recent NBA player pick ups, trades, and drops. I would eventually like to seek advice from other players outside of my league that I personally know”
Proposal for a new message board Specifically for friends in other leagues that you have made and would like to share news, advice, and updates. Postings would consist of real life friends you have added personally You would then be easily able to send out a message to personal friends outside of your league for advice.
Benefits New and Creative Impact of combining social media with fantasy basketball Creates additional value to players interested in connecting with other friends and family through fantasy basketball Number of users on Yahoo’s website would increase as more players would stay on the website to interact with friends in other leagues Larger Online Community Larger Audience Advertising Space Other fantasy basketball engines do not have this new feature