Conceptualised and successfully implemented the ‘REBIRTH’ brand campaign for Perlini’s Silver Jewellery in 2010. Developed, conceptualised and created the brief and guidelines to the manufacturers in Italy and Thailand for the complete jewellery collection (about 200 SKU) and packaging; creative agency (selection of model, jewellery and supervision for the photo shoot, inclusive of the product shoot); marketing and promotion campaigns inclusive online marketing; visual merchandising and customer relations management at the retail stores (close to 28 outlets in Singapore, Malaysia, Indonesia and Vietnam) to ensure the cohesiveness of the brand campaign for a comprehensive retail experience.

1. Brand Director, Perlini’s Silver
‘REBIRTH’ brand campaign 2010
Conceptualised and successfully implemented the ‘REBIRTH’
brand campaign for Perlini’s Silver Jewellery in 2010.
Developed, conceptualised and created the brief and
guidelines to the manufacturers in Italy and Thailand for
the complete jewellery collection (about 200 SKU) and
packaging; creative agency (selection of model, jewellery
and supervision for the photo shoot, inclusive of the
product shoot); marketing and promotion campaigns
inclusive online marketing; visual merchandising and
customer relations management at the retail stores (close
to 28 outlets in Singapore, Malaysia, Indonesia and
Vietnam) to ensure the cohesiveness of the brand campaign
for a comprehensive retail experience.