Imagine that you only have 10 seconds to present your product to potential customers and convince them to buy it from you. Sounds impossible, right?
According to research, you only have around 10 seconds to communicate your value proposition and capture visitors’ attention. If you fail to do so, your potential customers will bounce, sooner or later.
This is where exit pop-ups come into play. Yes, you know what I'm talking about: those annoying modal windows that appear when you're about to leave a site. And guess what? They're actually pretty effective!
Here are some tips that you could use to create very effective pop-ups to boost your conversion rates.
Read more at https://visme.co/blog/exit-intent-popup/#e6K74eCDL9vkphkc.99
How to Use Exit Pop-Ups to Boost Conversion Rates ASAP
How to Use
to Boost Your Conversion
The anatomy of successful exit pop-ups:
Once a day
is optimal frequency to
show exit popup to those
who didn't sign up yet.
avoids confusion making
the website visible.
gives an option to shut the
attention of your
Full screen popup
tends to convert better
than a popup window
Upbeat sign up
encourages to click through
makes the visitor think twice.
lets visitors sign up.
Here are the top 5 advantages of using exit pop-ups:
Exit pop-ups are effective.
1 Different sources report from
30% to 300% increase in sales
thanks to this CRO tool.
They are less intrusive.
2 Unlike other pop-ups, the ones
which are triggered by an exit
intent usually don’t hurt the UX.
Full-screen exit pop-ups carry
a clear and distraction-free CTA.3 The more options you offer the fewer
actions your visitors will usually take.
They offer one more
chance to convert leads.4 You can reinforce your initial offer by
repeating the CTA used on the main page.
They are relatively risk-free.
5 The visitors you are targeting are
already about to leave so there is
nothing to lose.
Pay attention to the design
1 If you fail to impress them with design, most of
your potential customers will never actually get
to know your product and the value it offers.
Things to Remember When Designing Pop-Ups:
Polish up your copy
2 Craft a short, yet bold description that will
perfectly convey the intended message in
as few words as possible.
Put it into context
3 The worst thing you can do is display a
pop-up that has no information related
to a user’s session
Let them quit (if they want to)
4 Your exit pop-up should always have some
sort of a close button, evident and clear.
Don’t be annoying
5 If your visitors click the negative CTA to
close the window, refrain from showing that
same pop-up to them for up to one month.
Leverage social proof
6 Your pop-up can show some of the known
companies you’ve worked with or simply
highlight your happy customers as a proof
that you can be trusted.
Play with formats
7 The only way to build a pop-up that works for
you is by testing out different options and
analyzing how your audience reacts to them.
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