This document discusses how beer advertisements use attractive women to sell their products by influencing what men and women see as the ideal body image. It notes that the advertisements aim to get into people's minds through edited, flawless visuals of beautiful models while making the beer look desirable. The document also mentions that some individuals are speaking out against these marketing tactics and trying to change how companies promote their beers.

3. WHAT ARE THEY TRYING TO
SELL US?
Michelob beer
Belief that the women are being sold instead of the product
Values that women will feel like they need to look like the models
Influence men into buying their product
Telling women and girls that these women in the advertisement are the ideal
image that you need to look like

5.  Beautiful
women
 Attractive visuals which lure in men
 Edited in a way that makes the women
look flawless
 Making everything about the beer look
desirable
 Getting into the minds of men and women
through the visuals

6. Taking a stand
• The subject is not going unanswered
• Individuals like spokeswoman Jean Kilbourne and writer
Michael F. Jacobsen are only two of the many people taking a
stand for what they believe in and trying to change the way
these companies sell their products