about the company OO

1. OOH Media – Pre Summers Presentation By M.P.VijayaPrabhu [10BM60097]

2. Current Situation OOH media Space- Very fragmented market Unorganized Reporting system Wide Scope for Expansion across country Presence in Major cities Cluttered Documents in the work space Decent financial backup from 3i Customers Unaware of OOH medium Customized Target Audience Segmentation CEO : IshanRaina

3. Possible profiles Business Development – Strategy Sales and Marketing Creative Advertising (Flexicasting)

5. Sales And Marketing Critically analyzing the service offered by OOH media to improve it. Interacting frequently with the client to provide the best service Acquiring the requirement of client ,analyzing it and identifying the Service proposal for the client Preparation of Sales Proposal Aligning the needs of the client with OOH media service and selling the product Providing constant feedback about the OOH media offering to the management team Developing Promotion ad campaign based on regional language Loyalty building programs. Referral Scheme.

6. to LEARN The existing scenario of the company is learnt in the first 3-4 days Trying to relate the theories learnt to the practices followed in the organization How the ideas are actually implemented in reality How companies work in Blue ocean (creativity) to GAIN Practical exposure and ground reality Interaction with the top management team and High profile Client To get to know the overall view of the OOH company’s organizational structure and the effectiveness of it

7. Backup Plan Analysis on successful strategies followed by Focus Media in China and other big players in the world and how it can applied by OOH in India [Pattison Outdoor Advertising (Canada), JCDecaux (France),Clear Channel Outdoor (US), The Lamar Advertising Company(US, Canada).] Study on Updating Technology in line with the business of OOH. Long Term Strategy to sustain and flourish in the highly growing OOH segment Comprehensive analysis of OOH media and its competitors( LiveMedia, TagMedia and DOOHM) in the current environment Analysis of entry into 2 tier cities considering footfalls and potential reach to the customers Study on effectiveness of Creative ad campaign like ZOOZOO and its incorporation in OOH media ads Study on limitations of OOH media in 2011 and how to overcome it

8. Reference www.oohindia.com www.pwc.com/en/press-releases/index.jhtml www.wikipedia.com www.wikianswers.com http://www.mediamarketing.ca/services.html