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Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

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May. 04, 2015
• 88 likes • 3,634 views
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Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

May. 04, 2015
• 88 likes • 3,634 views

Download to read offline

Automotive Retail Technology

When it comes to selling dealerships play a critical role online and in person, but customers visit dealerships later in the process. No one gets people into their stores like Apple. People flock to the Apple Store to see and touch products, ask questions and lust over future purchases. Learn how to apply the what Apple has done in their stores to your dealership.

Takeaways:

● Understand how the Apple Store has the best revenue profile even though there is no sales pressure or upselling
● Learn how to use technology available today to bring the best aspects of online information into the showroom
● Explore how interactive displays can be used to make a bold first impression, promote collaborative selling and support self-directed product research

To learn more visit: https://www.viewpointkiosks.com

When it comes to selling dealerships play a critical role online and in person, but customers visit dealerships later in the process. No one gets people into their stores like Apple. People flock to the Apple Store to see and touch products, ask questions and lust over future purchases. Learn how to apply the what Apple has done in their stores to your dealership.

Takeaways:

● Understand how the Apple Store has the best revenue profile even though there is no sales pressure or upselling
● Learn how to use technology available today to bring the best aspects of online information into the showroom
● Explore how interactive displays can be used to make a bold first impression, promote collaborative selling and support self-directed product research

To learn more visit: https://www.viewpointkiosks.com

Automotive Retail Technology
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Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

  1. 1. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  2. 2. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  3. 3. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  4. 4. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  5. 5. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  6. 6. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source: PricewaterhouseCoopers, “Understanding how US online shoppers are reshaping the retail experience”
  7. 7. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source: eMarketer.com
  8. 8. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source : Washington Post - http://goo.gl/IHY4x9 Photo: Jeffrey MacMillan/Capital Business
  9. 9. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source : Chicago Tribune - http://goo.gl/WCYWJA
  10. 10. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Neiman Marcus Memory Mirror
  11. 11. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  12. 12. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  13. 13. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  14. 14. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source : http://www.iqmetrix.com
  15. 15. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  16. 16. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  17. 17. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source: Business Insider - http://goo.gl/ijnQLE Photo: Carmine Gallo
  18. 18. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source: autonews.com - http://goo.gl/nWabnm
  19. 19. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  20. 20. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Meet & Greet Qualify Walk Around Close DeliveryWrite UpTest Drive
  21. 21. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  22. 22. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  23. 23. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Complaint #1: Sources: Cox Automotive - http://goo.gl/Fvi5pF
  24. 24. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source: edmunds.com
  25. 25. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  26. 26. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  27. 27. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Sources: CarsOnline
  28. 28. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Sources: CarsOnline, McKinsey “Innovating Automotive Retail,” DME, Fortune Magazine.
  29. 29. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  30. 30. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  31. 31. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  32. 32. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  33. 33. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  34. 34. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Complaint #1: Sources: Cox Automotive - http://goo.gl/Fvi5pF
  35. 35. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  36. 36. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  37. 37. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  38. 38. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  39. 39. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  40. 40. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  41. 41. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source: Business Insider - http://goo.gl/ijnQLE Photo: Carmine Gallo
  42. 42. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com Source: autonews.com - http://goo.gl/nWabnm
  43. 43. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com
  44. 44. Peter Winston | ViewPoint Kiosks | CEO | peter@ics.com

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