1. Radio City 91.1 and SABmiller India launchDon’t Drink and Drive Campaign

2. New Delhi, 14 November, 2012: Following the one year success of
‘Respect the Road’- Don’t drink and drive campaign, SABMiller India
launched a new phase of the campaign on the sidelines of Diwali. The
campaign has partnered with the popular radio station Radio City 91.1 FM
to reach out to wider masses to take a pledge and promote the message
of responsible drinking behaviour. Listeners can call all day during Diwali
to take an on-air pledge of not to drink and drive and participate in
activities like ‘Pledge Mobile’.
The campaign is also being promoted through social media, where
social enthusiasts can log on to twitter and participate in a tweet-athon contest. Twitteratis are being asked to tweet responsible drinking
messages and take a pledge to promote road safety behaviour and
ensure not to drink and drive.

3. Launched in October 2011, the campaign
focuses on overall road safety and
encouraging people to not drink and drive. As
part of the campaign, Radio City 91.1FM has
collaborated with Home Safe- NCR’s first
Chauffeur Service. Home Safe offers its
services through an experienced fleet of over
100 chauffeurs that cater to people who
adopt and demonstrate responsible drinking
behavior, and avoid driving after drinking.
Thus through this campaign radio city 91.1 has spread the message
of responsible drinking and the consequences of drinking and
driving.