American Healthcare and Natural Products Expo 2013 27 February - 01 March 2013 Kempinski hotel, Sofia, Bulgaria Organizer: Via Expo with the support of the Foreign Commercial Service at the U.S. Embassy in Sofia, Bulgaria The event will give a quick, easy and unsophisticated market entry opportunity and an efficient approach to USA companies, while exhibiting to recruit for potential best prospect agents/distributors and customers for medical, dental, ophthalmologic, laboratory equipment and natural/organic products. This show will give an opportunity to the Bulgarian healthcare community, doctors, researchers, medical equipment distributors, natural products manufacturers and distributors and administrators to better acquaint themselves with the American healthcare market and achievements. Event website: http://www.viaexpo.com/en/events/american-healthcare-and-natural-products-expo-2013 Organiser: Via Expo T/F+359 32 960 011, 945 459| E office@viaexpo.com| W www.viaexpo.com

1. Healthcare & Natural Products Expo
Medical, Dental, Ophthalmologic, Laboratory Equipment,
Natural/Organic Products & Biotechnology
Excellent launching pad for sales into SE Europe!
February 27 through March 01, 2013
Kempinski Hotel, Sofia, Bulgaria
Under the Auspices of
the U.S. Department of
Commerce

2. Healthcare & Natural Products Expo
Foreign Commercial Service at the U.S. Embassy in Sofia, Bulgaria and show organizer Via Expo would like to
Excellent launching pad for sales into SE Europe!
invite you to participate in the American Healthcare and Natural Products Expo. The event will give a quick,
easy and unsophisticated market entry opportunity and an efficient approach to U.S. companies, while
exhibiting to recruit for potential best prospect agents/ distributors and customers for medical, dental,
ophthalmologic, laboratory equipment and natural/organic products. Through your participation you will
be able to assess the considerable market potential in Bulgaria and enhance your brand image.
WHY TO PARTICIPATE?
Five years after joining the European Union, Bulgaria is on the radar screen of U.S. firms for investments and
business opportunities. The country enjoys political stability, and forecasts are for slight economic growth in
2013. The top foreign investor in Bulgaria is a U.S. company. EU membership will continue to result in funding
for infrastructure projects, provided that the Bulgarian government procedures are efficient and transparent.
Bulgaria’s healthcare budget for 2011 amounted to 1.659 billion EUR (4.2 % of GDP). For 2012 it is estimated
at approximately 1.875 billion EUR. For the long-term period 2001 through 2011 the healthcare budget
ranged between 3.8 to 4.4 % of GDP.
This show will give an opportunity to the Bulgarian healthcare community, doctors, medical equipment
distributors, natural products manufacturers and distributors and administrators to better acquaint
themselves with the American healthcare market and achievements.
VIP guests from the Bulgarian Ministry of Healthcare, National Health Insurance Fund, Food Safety Agency
and Bulgarian Drug Agency, HIS Bulgaria and managers of major hospitals will be invited.
BRANCHES INDEX
Electromedical Equipment Medical Commodities & Consumer Goods
Physiotherapy/Orthopaedic Technology Information and Communication Technology
Laboratory & Hospital Equipment Diagnostic & Sterilization Equipment
Dental & Orthopedic Equipment Biotechnology
Healthcare & Rehabilitation Equipment Home Healthcare
Medical Services and Publications Other
Veterenary
PARALLEL SEMINAR PROGRAM
AmPharMA Round Table - Discussions on Biotechnology & Biopharmaceutical Vision and
Policy Matters
e-Health Round Table
Telemedicine Round Table
Please check the Opt-in options you are interested in:
Exhibitors only
For exhibitors and e-Health Round Table participants
For exhibitors and Telemedicine Round Table participants
For exhibitors and company presentations
AmPharMA Round Table participants only
Sponsorship promotional packages
All exhibitors can apply also for Gold Key Service or Platinum Key Service, provided by Commercial
Service of the U.S. Embassy.
Under the Auspices of: Organizer:
tel.: +359 2 939 5706, fax: 2 939 5735 tel./fax: +359 32 960 011, 512 900
e-mail: uliana.kanelli@trade.gov e-mail: office@viaexpo.com , www.viaexpo.com