In previous articles and blog postings we have talked about the importance of taking your job search and networking to the internet for its awe-inspiring ability to maximize your reach and precise ability to hone in on the exact individual to connect with in order to be best prepared for a certain job, industry or training program. One of the key elements of that networking effort was your presentation, much the same as the old "dress for success" adage.
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Marketing Your Number 1 Commodity - You!
1.
2. In previous articles and blog postings we have
talked about the importance of taking your
job search and networking to the internet for
its awe-inspiring ability to maximize your reach
and precise ability to hone in on the exact
individual to connect with in order to be best
prepared for a certain job, industry or training
program.
One of the key elements of that networking
effort was your presentation, much the same
as the old "dress for success" adage.
www.GreenCollarVets.org
3. Online your ability to present yourself in a way
that is in alignment with your goals goes far
beyond simply a smiling photo and some
positive headline.
It is an ongoing interaction between yourself
and the rest of the online world as you build
trust and relationships as well as present the
"voice" that speaks to those looking to offer
you more than a Like on your fan page.
www.GreenCollarVets.org
4. If you think of yourself as a company, You.com for
instance, you can learn a thing or two about
traditional advertising that businesses engage in
and progressive marketing efforts conducted by
socially aware and conscious companies alike.
The comparison can be made that traditional
marketing is very much like a Broadway musical
production, the goal of marketers has been to
create an elaborate distraction of
lights, colors, song and dance to produce a
memorable experience for their audience.
www.GreenCollarVets.org
5. They spend large amounts of money on
costumes, props and recognizable actors to
leave a lasting impression that will have
people talking to their friends and family
about how much they need to see this.
Successfully advertising yourself through social
media falls far more along the lines of
improvisational comedy acts as there is no
script, no costs for props and scenery and
interaction with the audience is a must.
www.GreenCollarVets.org
6. The difference between these two
approaches can drastically impact your
ability to market yourself via social media sites
as you can either get a megaphone and
stand on the tallest chair,
Yelling to the world that you are great and
that you deserve a job, career or position or
you can start engaged conversations with key
individuals squarely located within the spheres
you hope to start or pursue a career in.
www.GreenCollarVets.org
7. Engaging these individuals with an understanding
that the goal is to learn what you need to in order
to be of value to a company or business within
this industry instead of simply trying to shout
louder than everyone else how you fit and others
don't you will not only have an advantage, you
will also save your voice as well.
Speaking of your "voice", when marketing yourself
on social media platforms it is imperative today to
remember that every interaction online must
contain your "authentic" voice and not what you
believe people want to hear.
www.GreenCollarVets.org
8. Find a way of stating what you do and who
you are in a professional enough way and
then simply let your thoughts and ideas flow
and be vulnerable to make mistakes from
time to time.
Instead of quickly looking to hide these
mistakes from your social profiles, display for
potential employers/friends/colleagues that
you are someone who can quickly and
effectively correct mistakes and maintain a
strong level of confidence and resiliency.
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9. Be open to asking questions and learning
about subjects that you know less than others
about as teach-ability is always highly
regarded by recruiters looking for the
potential in candidates.
Finally remember to not leave out the "fun
factor", as important as it is to be professional
and serious in some areas, having a strong
sense of humor shows that you can take
punches and come out with a positive
attitude.
www.GreenCollarVets.org
10. Also you will tend to stand out from the field of
grim and determined faces when you show
that not only can you perform, but you can
entertain and add style to it as well.
For more on marketing yourself for an
advantage in your job hunt as well as Veteran
transition tools and re-training please visit
www.GreenCollarVets.org
www.GreenCollarVets.org