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Trends 2013 Online

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Trends 2013 Online

  1. ONLINE TRENDS 2013 A brief stroll into our past and future Jorg Verweij
  2. ONLINE TRENDS The www as we know it Is less than 11000 days old
  3. ONLINE TRENDS It reaches almost 1/3 of our planets population
  4. ONLINE TRENDS But what is the purpose of the web web?
  5. ONLINE TRENDS It’s just a tool! It should make life easier, and separate us from other species on this planet
  6. 10 internet trends for 2013 Take ‘m, or leave ‘m
  7. #1 BIG DATA The rise of the death star! Marketeers become data geeks
  8. #1 BIG DATA SEM CRM MAIL INBOUND Channels are often silos, consumers go from one to the other They have to merge to be able to make better decisions
  9. #2 CONVERSION ATTRIBUTION
  10. #2 CONVERSION ATTRIBUTION What do we see? ’Attribution modeling': Marketers have been over valuing the last click. • With all the data in place, marketers should take a more holistic approach to what's called attribution tracking -- the process of assigning a specific value to a marketing action that results in a conversion • Main goal or diver is lower acquisition costs!
  11. #3 DESIGN IS KING ? ? What do we see? ?  Big Pictures ?  Large Homepages ? ?  Cinemagraph  Responsive Design
  12. #3 DESIGN IS KING BIG PICTURES BIG PICTURES
  13. #3 DESIGN IS KING LARGE WEBPAGES Scrolling is the new clicking!
  14. #3 DESIGN IS KING CINEMAGRAPHS
  15. #3 DESIGN IS KING CINEMAGRAPHS
  16. #3 DESIGN IS KING RESPONSIVE WEBDESIGN Here to stay, but there is a long way to go
  17. #4 MOBILE FIRST MOBILE FIRST And stop saying mobile users won’t do that
  18. #5 EARNED vs BOUGHT MEDIA BOUGHT MEDIA Advertising, Television, Bannering, Radio, Sponsorship, Paid search
  19. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO, Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search communities, content, service extension
  20. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO, Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extension
  21. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO, Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extension STRANGERS FANS CONVERSION CUSTOMERS
  22. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED MEDIA WHAT WOULD YOU BELIEVE? 1. What the brand tells about the brand 2. Or what a friend tells about the brand?
  23. #5 EARNED vs BOUGHT MEDIA
  24. #6 NEUROMARKETING EEG YOUR BRAIN DOESN’T LIE Measuring electronic signals in the brain
  25. #6 NEUROMARKETING Quinny was one of the first
  26. #7 OPTIMISATION Quick and dirty user testing
  27. #8 LOCATION BASED
  28. #9 INTELLIGENT OBJECTS More sensors will be mobile
  29. #9 INTELLIGENT OBJECTS More sensors will be mobile
  30. #9 INTELLIGENT OBJECTS “intelligent objects More sensors will be mobile
  31. #10 BEHAVIOURAL TARGETING Despite privacy limits
  32. SUMMARY Reserve this year's budget for 1. Amazing content 2. Beautifull webdesign 3. Analytics Analytics
  33. WWW.COLOURS.NL Linkedin: nl.linkedin.com/pub/jorg-verweij/0/166/517/ Twitter: @jorgnu

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