15. ATTENTION
To achieve success in sales
management it is indispensable to
draw the attention of the buyer to
what is being offered, which involves
"breaking" a barrier called
"indifference"
INTEREST
You need to create an interest in
what is being offered and retain it
long enough to finish the
presentation.
16. DESIRE
The main task of the seller is to help his
customer understand that the product or
service being presented to him, will
achieve the satisfaction of his needs or
desires
ACTION
It is the definitive part because it
produces the result that you want to
obtain: "The close of the purchase
order".
17. PR A IN CO DE RE CI
Pre-
contact
Atention Interest Convic-
tion
Desire Resolu-
tion
Close
Preliminary
phase in
the sales
process
Creates a
receptive
attitude in
the client
Presenta-
tion of
sales argu-
ments
Presenta-
tion of
facts and
demons-
trations to
prove the
case
This is the
perfect
time to
handle the
clients
motiva-
tions
It’s the
time to
dispel
clients
objections
It is time
for the
customer
to make a
decision
Preliminary
phase
Preliminary
phase
Pre-contact Pre-contact Pre-contact Pre-contact Pre-contact
PRAINCODERECI Sales technique