By:-
Akash Ahuja
Akash Verma
(Summer Intern) ISB&M Gurgaon
TO UNDERSTAND & ANALYSE
THE OPPORTUNITIES OF USL
PORTFOLIO in NON-LICENSED
BANQUETS AND FARMHOUSES.
1) North Delhi
2) West Delhi
3) East Delhi
4) South Delhi
5) Central Delhi
6) Ghaziabad
7) Noida
8) Greater Noida
9) Farid...
Banquet Hall
Lawn
Farmhouse
Type of
outlet
Delhi Gurgaon Faridabad Ghaziabad Noida,G.
Noida
Whole
Banquet
63.28% 51.42% 40...
 Preparation of Pre Journey Plan (PJP).
 Market visit to collect the data from the key person of non licensed places (ba...
 Liquor pouring events are done on the basis of per day license.
 License fees cost Rs.15000 (from 1st April).
 License...
LICENSE STRUCTURE IN DELHI NCR…
 Price of license fees Rs.5000.
 License issued from the court.
 Name of the liquor sho...
LICENSE STRUCTURE IN DELHI NCR…
 Price of license fees - Rs.4000.
 License can also be provided by the outlet.
 Custome...
LICENSE STRUCTURED IN DELHI NCR…
 Price of license fees - Rs.2500.
 Most of the outlets have permanent license for liquo...
LICENSE STRUCTURED IN DELHI NCR…
 License not issued , to many outlets covered under ‘Restricted
Area of Air Force Statio...
 Key Person of the outlet purchase the liquor on the basis of discount offered.
 Most demanding brands are:-
i) Blenders...
Cherish C-94,Ring Road Wazirpur
Striplex
B-9, Industrial Area, Near Britania Chowk, Lawrence Road,
Delhi
Shanti Royal
B-4,...
SK East End Star City Mall , Mayur Vihar Phase 1 , New Delhi
SK Mohit Palace B-17 , Jhilmil Ind. Area , behind Jhilmil met...
In the given outlets we
analyze that the sales
opportunities is high because
of high number of functions in
a year with hi...
Golden Tulip
242-245 , Fatehpur Beri , Asola , Chattarpur Temple Road ,
Chattarpur
Sylvan Chef farms &
Banquets
1768/1 , C...
Tivoli Habitat Centre
R-1,Sec-20,Recreational Area, Opp Alpha-II,Nr City Park, Greater
Noida,NCR
AWADH GREENS
R-1,Sec-20,R...
S.k. Raj Mahal Indl. Area, Pandav Nagar, Near New Era Collage, Gaziabad
S.K. Diamond D-20 & E-170, Kavi Nagar, Industrial ...
Hotel Delite Neelam Bata Road , Faridabad
Mahalakshmi 68 , Neelam Bata Road , Faridabad
Raj Mahal Neelam Bata Road , Farid...
Vatika Grand Sec-29 , Leisure Valley , Gurgaon
Great India Celebration Ansal Plaza Mall , Palam Vihar Gurgaon
The Woods H-...
Most demanding brands –
1) Blenders Pride
2) Teachers Highland
3) 100 Pipers
Brand for competition –
1) Antiquity Blue
2) ...
 You give us discount , we will give you business.
 Bad experience with United Spirits – No one picks the call for placi...
City / Region Number of outlets
West Delhi 10
North Delhi 10
South Delhi 14
East Delhi 9
Faridabad 8
Ghaziabad 8
Gurgaon 9...
Idea : -
 Tie up with Just Dial.com will help us to get the details of the consumer , who
are looking for the outlets.
Im...
Rain Tree Grill A-8,kailash Park, kirti nagar
City Palace 40-B,555 soap factory, Rama Road
Kanishka Garden
Metro Pillar 43...
LIGHT BOARD
UB Group (Mainly on USL Products)
UB Group (Mainly on USL Products)
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UB Group (Mainly on USL Products)

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This Presentation is made by Me and my friend Akash Ahuja. We are summer trainees in UB Group and thats why we have made this report. I hope all of you like dis presentation.

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UB Group (Mainly on USL Products)

  1. 1. By:- Akash Ahuja Akash Verma (Summer Intern) ISB&M Gurgaon
  2. 2. TO UNDERSTAND & ANALYSE THE OPPORTUNITIES OF USL PORTFOLIO in NON-LICENSED BANQUETS AND FARMHOUSES.
  3. 3. 1) North Delhi 2) West Delhi 3) East Delhi 4) South Delhi 5) Central Delhi 6) Ghaziabad 7) Noida 8) Greater Noida 9) Faridabad 10) Gurgaon Number of outlets in different region 1) Delhi – 208 2) Noida / G.Noida – 12 3) Ghaziabad – 35 4) Faridabad – 21 5) Gurgaon - 25
  4. 4. Banquet Hall Lawn Farmhouse Type of outlet Delhi Gurgaon Faridabad Ghaziabad Noida,G. Noida Whole Banquet 63.28% 51.42% 40% 24% 25% 55.51% Banquet + Lawn 19.80% 5.71% 5% 8% 50% 17.39% Farmhous e 14.49% 42.85% 55% 68% 16.66% 25.08% Lawn 2.41% 8.33% 2.00%
  5. 5.  Preparation of Pre Journey Plan (PJP).  Market visit to collect the data from the key person of non licensed places (banquet, resorts, farmhouses & lawns) and understand their working.  Explained the USL portfolio to the key person of the outlets.  Observed the things that attract the key person.  Tried to make good relation with the key person so as to get business in future.  Observed the branding opportunities for USL.  Analysis of the data to find out :- i) Sales opportunities. ii) Branding opportunities. iii) Tie-up opportunities.
  6. 6.  Liquor pouring events are done on the basis of per day license.  License fees cost Rs.15000 (from 1st April).  License can also be provided by the outlet.  Liquor can be purchased by the customer as well as provided by the outlet LICENSE STRUCTURE IN DELHI NCR…
  7. 7. LICENSE STRUCTURE IN DELHI NCR…  Price of license fees Rs.5000.  License issued from the court.  Name of the liquor shop is mentioned in the license.  Customer purchase liquor from the shop mentioned in the license.  Outlets do not provide liquor to the customer.
  8. 8. LICENSE STRUCTURE IN DELHI NCR…  Price of license fees - Rs.4000.  License can also be provided by the outlet.  Customers bring their own liquor .  Outlets do not take interest in purchasing liquor.
  9. 9. LICENSE STRUCTURED IN DELHI NCR…  Price of license fees - Rs.2500.  Most of the outlets have permanent license for liquor.  Liquor is also purchased by the outlets in the number of bottles rather than cases. e.g. :- 5 Black Dog , 6 signature , 4 antiquity etc.  Most of the outlets purchase liquor from the wholesale shop , Name ‘L1’.
  10. 10. LICENSE STRUCTURED IN DELHI NCR…  License not issued , to many outlets covered under ‘Restricted Area of Air Force Station’.  The outlets which do not lie under the ‘Restricted Area of Air Force Station’ have the permanent license for the liquor.
  11. 11.  Key Person of the outlet purchase the liquor on the basis of discount offered.  Most demanding brands are:- i) Blenders pride ii) 100 Pipers iii) Teachers  Key Person demand for the sample and glasses.  High Branding opportunities. e.g. :- decoration of bar, light board.
  12. 12. Cherish C-94,Ring Road Wazirpur Striplex B-9, Industrial Area, Near Britania Chowk, Lawrence Road, Delhi Shanti Royal B-4, G.T. Karnal Road, Industrial Area, Near Shakti Nagar Tel Exchange Richi Rich A-7, Wazirpur Ring Road, Opp Shalimar bagh Mohan Leela A8/3, Wazirpur Industrial Area Valantine Resort GT Karnal Road, Alipur B2 Party Place B2, Lawrance Road Industrial Area, Main Ring Road Carnival GT Karnal Road, Alipur Golden Pettel GT Karnal Road, Alipur LE Garden GT Karnal Road, Alipur In the given outlets we analyze that the sales opportunities is high because of high number of functions in a year with high liquor pouring events.
  13. 13. SK East End Star City Mall , Mayur Vihar Phase 1 , New Delhi SK Mohit Palace B-17 , Jhilmil Ind. Area , behind Jhilmil metro station, ND Lajwaab G-78 , Preet Vihar , Vikas Marg , New Delhi Raj Mahal 2nd Floor , Aggarwal Fun city Mall , Nr. CBD Ground , New Delhi Lajwaab G-78 , Preet Vihar , Vikas Marg , New Delhi Raj Mahal 2nd Floor , Aggarwal Fun city Mall , Nr. CBD Ground , New Delhi SK Mohit Palace B-17 , Jhilmil Ind. Area , behind Jhilmil metro station, ND Orchid Karkardooma Metro Station , New Delhi Jolly Aditya Mega Mall , CBD Ground , New Delhi In the given outlets we analyze that the sales opportunities is high because of high number of functions in a year with high liquor pouring events.
  14. 14. In the given outlets we analyze that the sales opportunities is high because of high number of functions in a year with high liquor pouring events. Cherish C-94,Ring Road Wazirpur Striplex B-9, Industrial Area, Near Britania Chowk, Lawrence Road, Delhi Shanti Royal B-4, G.T. Karnal Road, Industrial Area, Near Shakti Nagar Tel Exchange Richi Rich A-7, Wazirpur Ring Road, Opp Shalimar bagh Mohan Leela A8/3, Wazirpur Industrial Area Valantine Resort GT Karnal Road, Alipur B2 Party Place B2, Lawrance Road Industrial Area, Main Ring Road Carnival GT Karnal Road, Alipur Golden Pettel GT Karnal Road, Alipur LE Garden GT Karnal Road, Alipur
  15. 15. Golden Tulip 242-245 , Fatehpur Beri , Asola , Chattarpur Temple Road , Chattarpur Sylvan Chef farms & Banquets 1768/1 , Central School Road, Behind Indian Spinal Injuries Hospital, Vasant Kunj, Delhi Essex Farms 4, Aurobindo Marg , ND Paradice Banquet Aruna Asaf Ali Road, opp. Checrolet Showroom Vasant Kunj Paradise Banquet Aruna Asaf Ali Road, opp. Checrolet Showroom Vasant Kunj The ICON MG Road , Ghitorni Metro Station , New Delhi The Trillion Chattarpur Road Classic A-38 , Classic House , Mohan Co-op , Indstl estate , Mathura Rd , ND The Ocean Retreat Main Rd, Chattarpur, Delhi Mallu Farms Main Rd, Chattarpur, Delhi The Uppal Nh-8 , Near IGI Airport , ND New Vasu Farm Main Rd, Chattarpur, Delhi Mapple Exotica Chattarpur Road , Nr. IIPM F&B Farms 128 , Chattarpur Road , Asola , Nr. PNB Bank , Chattarpur In the given outlets we analyze that the sales opportunities is high because of high number of functions in a year with high liquor pouring events.
  16. 16. Tivoli Habitat Centre R-1,Sec-20,Recreational Area, Opp Alpha-II,Nr City Park, Greater Noida,NCR AWADH GREENS R-1,Sec-20,Recreational Area, Opp Alpha-II,Nr City Park, Greater Noida,NCR Gardens Golf Course Road , Sec.51 , Noida Yu turn Celebrations R-1,Sec-20,Nr City Park, Greater Noida,NCR Crescent Banquets Kirtimaan Plaza, Sec-30 Market , Noida Anandee Home C-4, Opp Kendriya Vihar, Noida Sector-51, Noida Great India Celebration Plot No. A-2, Behind Great India Place Mall,Sec. 38 A, Near Sec- 18 Metro Station, Noida Lovely Banquet Vill Sadarpur , Sec 45, Noida Sector-45, Noida Royal Vachhil Villa(RV2) B-1, Near Satish Chowk Petrol Pump & Golf Club,Sec 46,Noida RajMahal C-3, Opp. Kendriya Vihar , Gate No. 2 , Nr. Noida City Centre Metro Station , Sec.51 , Noida Reshma Mahal D-188-189, Near Park Plaza Hotel, Noida Sector-55, Noida Olive Gardens Plot No. 401, Golf Course Road, Sec-52, Noida In the given outlets we analyze that the sales opportunities is high because of high number of functions in a year with high liquor pouring events.
  17. 17. S.k. Raj Mahal Indl. Area, Pandav Nagar, Near New Era Collage, Gaziabad S.K. Diamond D-20 & E-170, Kavi Nagar, Industrial Area, Gaziabad Hotel West View 106, Near Navrang Cinema, Gt Road, Model Town Ghaziabad Shivam Prehlad Gadi, opp kohinoor palace, Link Road, Kaushambi, Gaziabaad Darshan Banquet NH-24, Gaziabad Clouds 9 Nh-58, Nr DPS,Opposite Uttam Tyota, Meerut Rd, Ghaziabad Tanushree alace NH-24,Lucknow Stone 474 K.M,Gaziabad Galaxy Banquet Ambedhkar Road, Gaziabad In the given outlets we analyze that the sales opportunities is high because of high number of functions in a year with high liquor pouring events.
  18. 18. Hotel Delite Neelam Bata Road , Faridabad Mahalakshmi 68 , Neelam Bata Road , Faridabad Raj Mahal Neelam Bata Road , Faridabad Hotel Akash 12 , Neelam Bata Road , Faridabad Eros Farms Main Mathura Road , Faridabad Ronald Inn 64, Neelam Bata Road , Faridabad Anupam B.K chowk , Faridabad Eden Gardens Suraj Kund Badkhal Lake Rd , Faridabad In the given outlets we analyze that the sales opportunities is high because of high number of functions in a year with high liquor pouring events.
  19. 19. Vatika Grand Sec-29 , Leisure Valley , Gurgaon Great India Celebration Ansal Plaza Mall , Palam Vihar Gurgaon The Woods H-Block , Greenwood City , Sec-46, Gurgaon Nitesh Kunj Nh-8 Highway Emarald The Banquet Global Foyer , Folf Course Rd, Sec-43 , Gurgaon Gola Sizzler SCO-39 , Sec-29 , Gurgaon Grand Notting Hills Old Delhi Rd , Nr. Atul Kataria Chowk , Gurgaon (Hr.) Natraj Greens Old Delhi Rd , Nr. Atul Kataria Chowk , Gurgaon (Hr.) Jashan Old Delhi Rd , Nr. Atul Kataria Chowk , Gurgaon (Hr.) In the given outlets we analyze that the sales opportunities is high because of high number of functions in a year with high liquor pouring events.
  20. 20. Most demanding brands – 1) Blenders Pride 2) Teachers Highland 3) 100 Pipers Brand for competition – 1) Antiquity Blue 2) Royal Challenge 3) Black Dog 8 Y.O
  21. 21.  You give us discount , we will give you business.  Bad experience with United Spirits – No one picks the call for placing the order.  Getting descent discount from the wholesaler rather than the company.  Interested in the offers of United Spirits.  Company should focus on new schemes for the outlets.  Customers need sample for testing.
  22. 22. City / Region Number of outlets West Delhi 10 North Delhi 10 South Delhi 14 East Delhi 9 Faridabad 8 Ghaziabad 8 Gurgaon 9 Noida / Greater Noida 12  With the help of the table we can analyze that number of functions in a year and liquor pouring events are more in South Delhi and East Delhi, so we should focus first on these two region and more number of outlets.  In NCR region sales opportunities are more in Faridabad because of high number of functions in a year and high liquor pouring events.
  23. 23. Idea : -  Tie up with Just Dial.com will help us to get the details of the consumer , who are looking for the outlets. Implementation :-  We can make a backend team and register a number with justdial so as to get the details of customer as well as consumer.  Number of people required in a team – 3 (including sales team)
  24. 24. Rain Tree Grill A-8,kailash Park, kirti nagar City Palace 40-B,555 soap factory, Rama Road Kanishka Garden Metro Pillar 439, more Kamrudin Nagar, NH-10, Nangloi Seven Pearls Banquet Rz-7, Old Pankha Road, Opp A1 Block, Janakpuri, Delhi Abbi Farm Nr. Arjangarh Metro Station , MG road , ND S.K. Diamond D-20 & E-170, Kavi Nagar, Industrial Area, Gaziabad S.K. Diamond D-20 & E-170, Kavi Nagar, Industrial Area, Gaziabad The Woods H-Block , Greenwood City , Sec-46, Gurgaon Regency Banquet Sec-29 , Gurgaon Ronald Inn 64, Neelam Bata Road , Faridabad With the help of graph shown we figured out top outlets where we can have good branding opportunities . Outlets interested for Tie ups are:- Regency Banquets, The Woods, Ronald Inn
  25. 25. LIGHT BOARD

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