Votemo CEO Maarit Mäeveer keynote at Black Nights Film Festival (PÖFF) in Tallinn, Estonia How to achieve monetizability and sustainability for festivals and hybrid events? Votemo CEO and Co-Founder Maarit Mäeveer was one of the speakers at European Film Forum Tallinn 2021 during Tallinn Black Nights Film Festival. Here are the key takeaways on how event organisers can monetize festivals and events with Votemo. With festivals and industry platforms forced to hybrid production for the foreseeable future, the critical question for festival and market managers becomes how to monetize and reach sustainability in this new reality. Votemo is a cutting edge audience engagement platform that helps festivals, fairs, and hybrid events to engage and monetize their audiences taking the quality of the productions to the next level, but also helping organizers to keep revenues in check. What you as Festival Organizer can do to monetize your event: Strategy: Make a strategy how to increase your event's ROI during virtual event Tactical Plan: plan for audience engagement -plan for Sponsors; plan for ad-space; plan for e-commerce; plan for feedback Use Video engagement tools that are shown on top of video. Votemo offers: Commenting, Q&A, Polls, Reactions and E-Commerce solutions Sponsors: Votemo helps event organisers to sell Sponsored space in a way that sponsor is part of an engagement layer Data: analyze data during and after the event. Who participated, at what time, where are they placed. Ask participants to write reviews on how they liked Keynote straight after the presentation.

1. Interactiontool
forHybridevents
Votemo helps festivals, market, and
hybrid events to engage and monetise
their audience
Maarit Mäeveer
Co-Founder & CEO

2. (source: EventMB)
“Keeping attendees engaged is the biggest
challenge for Virtual Events”

3. Before
‣ Filmindustrygottogetherduringindustryevents
‣ Festivalssoldspaceforsponsorstoshowcase
‣ FilmScreeningswereimportanttoSponsors,toattend
physically
‣ FilmIndustryPlatformsofferedgreatsolutiontogetby
atIndustryevent
‣ AfterHourseventsbroughtinextrarevenuefrom
Partners
‣ SponsorandPartnerofferswerecalculatedbasedon
attendeesphysically votemo.eu
Now
‣ Filmindustrymeetsoffline/online. Hybrideventsare
heretostay
‣ FestivalsneedtothinkofnewSponsorpackages
‣ FilmScreeningswillbepartlyonline
‣ FilmIndustryPlatformsneedtoofferonlineevent
solutions
‣ AfterHourseventsleaveoutattendeesfromonline
‣ SponsorandPartneroffersneedto bepartofVirtual
event

4. Monetise your event through engagement
Strategy
Make a strategy how to increase your event's ROI
during virtual event
Tactical plan
-plan for audience engagement
-plan for Sponsors
-plan for ad-space
-plan for e-commerce
-plan for feedback

5. Videoengagementtoolsformonetisation
Commenting Polling E-Commerce
Reactions
Allow your audience to express
feelings and emotions using animated
emojis
Encourage viewers to participate by
letting them ask questions or
comment in real-time.
Engage audiences with polls
Collect emails
Generate new revenue:
• Sell products
• Collect donations
• Tip and support artist
• Paid Messages
• Paid Voting (Eurovision)

6. Sponsored content and Ad Space
Votemo helps event organisers to sell
Sponsored space in a way that sponsor is
part of an engagement layer
- Branded animated layers
- Logo on video
- Branded end-user landing
- Collect emails for post-communication
and prizes
- Add di
ff
erent sponsors to di
ff
erent rooms
- Link Referrals
- Fully custom modules based on client
needs

7. E-commerce solution
‣ Sell products directly from video (books, branded
merchandising etc)
‣ Collect donations directly from stage and through
video broadcast
‣ Tip and support artist
‣ Paid Messages
‣ Paid Voting
What are the things your partners on event organiser used to sell on site?
Don't let Virtual Event visitors miss on opportunity to purchase the same things
directly from video stream

8. ‣ Downloadanduseparticipationdatatoanalysetheresultsandincreaseyourevent’sROIand
createevenbettereventsinthefuture.
Data increases online event’s ROI
Data during live event
Howmanyparticipants
Howmanyreactions
Timestamp
Integration with client user ID
Post event data analyse
Location
Gender
Interests
+Ad Client ID's and get more in-depth data

9. Case:
CannesLionsLive
"The interactive elements and custom emojis really
gave a new dimension to show and helped us interact
with our audience in a different way. It was truly great
to work with the Votemo team and we look forward to
working with Votemo again on future broadcasts."
Jose Estevez,
Live Streaming & Innovation
Manager of Ascential, UK
Tools:
Customized Emojis,
Commenting,Q&A

10. Case:
SimpleSession
Production: Elamussport
Stream: YouTube
Viewers: 10 mil viewers globally , 100 countries
Tools: Customised Voting with Contacts Form
Simple Session used engagement layer for sponsor
solutions. Visit Estonia Viewers Choice was layer for voting
for your favourite, when answering you could enter your
email to win prizes connected to Estonia

11. Case:
WorldCleanupDay
Virtual Production with 191
countries
Tools: interactive
schedule and chat
Stream: Youtube
Platform: MulticityTV

12. Let's Have A Chat!
Co-Founder & CEO ● Maarit Mäeveer ● +372 53315711 ● maarit@votemo.eu