Shangri-La Hotels and Resorts is a Hong Kong-based multinational hospitality company. Founded by a Malaysian, Robert Kuok in 1971, the company has over 95 hotels and resorts with over 38,000 rooms in Asia, Europe, the Middle East, North America and Australia. Shangri-La has 5 brands across different market segments including Shangri-La Hotels, Shangri-La Resorts, Traders Hotels, Kerry Hotels and Hotel Jen. [1] The five-star luxury lodgings of the chain can be found across Asia, the Middle East, Canada, Oceania and Europe.